Archive for February, 2010

Twitter Marketing Strategy

February 16th, 2010

Social Network – Twitter Marketing Strategy

Twitter MarketingTwitter is one of the fast growing online social networking portal since its inception a few years ago. Since then, Twitter has started to be one of the top online marketing platform among business owners and online marketers to market their products and services via this targeted social media.

Twitter is slightly different from other social media. It has a very limited tweet space of 140 characters, and that is all you can send your message in 2-3 lines. How Twitter works is that it allows people to follow others and in turn, one can follow back. The more people following you, your chances of marketing your products to a wider audiences increases. However, there are drawback as well and needs to take precaution when tweeting.

* You are not allow to follow a huge number of people agreesively a day, it will be regards as spam
* Beware of 2,000 following limits, if the amount of people you follow and your follower has a huge gap.
* Do not tweet your offer too offen with a similar tweet message, as it will regards as spam.
* Be careful in using a third party tweeting tools to accelerate your followers count, as this may potential cause issues later.

Marketing on twitter can be effective, and can potentially generate good quality leads and sales.
Here are some  tips which you could adopt to make your marketing effort payoff in Twitter.

  1. Tweet at the right time on a daily basis. Do not tweet about your products and services too often, as a guide, 1 product promo tweet out of every 7 tweet.
  2. ReTweet: Use retweet function (RT) to share interesting tweet from the people that you are following or follower. This increases credibility and trust and helps to build relationship with people following you.
  3. Tweet somethings that provide values or offer a Free downloadable eBook or software.
  4. Use online tweeting tool such as to send a direct message (DM) to new followers automatically. In this Direct Message,  introduce yourself and send your follower to your website or blog. Learn how to send auto DM using this tool.
  5. Create an attractive personal bio with your Photo. Your bio will give you a personal branding.
  6. Use a nice background. Learn how to create a nice twitter background here.
  7. Send Direct Message (DM) to your follower to build a closer relationship. As in other social media, its all about social networking, relationship is key to ensure your followers continue to follow you and likes what you have to offer.

Hope this 7 key secrets to Twitter marketing success helps to bring you more leads and sales to your online business.

Helpful Resources:
Twitter Online System

Social Oomph

Twitter Guidebook

To Your Social Network Marketing Success!
Allen Tan
Home Business Consultant
twitter.com/bestallentan

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