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10 Ways To Market Your Business Online

June 18th, 2010
marketing your business online 150x150 10 Ways To Market Your Business Online10 Awesome Ways to Market Your business Online
 
In the current internet evolution, if you do not bring your business online, you will be Out of Business.  This is in fact very true especially in the emerging of Web 2.0/3.0 evolution which is growing at a tremendous rate.
 
To market your business online, you need to have a well design professional website and rich contents that provides value to the visitors. Regardless of what business you are in, marketing your business online not only create your brand awareness, but brings incremental sales conversions.  
 
The problems with most website owners is that, they do not know where and how to market their products and services online. They created a website and expect visitors to come in and miracles to happen.. and this results in unsuccessful online startup.
 
Here are 10 Awesome Ways which you could adopt to market your business online and to gain maximum exposure for your business.
 
1. Press release
Online Press release (PR) is an effective ways to market your business. Any good quality press release will be rank on the first page by Google with a set of competitive targeted keywords.  Here are some of the PR site which you could submit your business, Just to name a few. Webwire.com | Prnewswire.com | Businesswire.com | Prweb.com
 
2. Pay Per Click (PPC)
PPC is an online paid advertisement and this is laser targeted. Adwords is one of the largest PPC advertising sites online and i do recommend that You go through google Adwords training before embarking into PPC marketing. Other PPC advertising sites includes Yahoo! Search Marketing and Microsoft Ad center which offer similar PPC advertising program. There are online business which mainly focus on PPC and are generating millions of sales. However, if you do not master PPC skill, you could be spending a huge amount of money without making any profit.
 
3. Social Media Marketing
Leveraging on Web2.0 social media site like facebook, Myspace or twitter to market your business. Create a Page to advertise your business on this social media site and invite targeted prospect to join your page. One thing good about social media like facebook is that, you could select people based on interests, country, age groups which makes your online marketing highly targeted. Example, if you are offering wedding services, you might target to a specific age groups and marital status.
 
4. eZines
EZine is Online Magazine which are distributed to a huge group of subscribers by emails. Some eZine are focus on a specific market or products, some specific ezine focus on Health and Fitness, Computer & Software…etc. Ezine marketing is targeted and is a perfect marketing model for affiliate marketing or any online business. Check out Directory of Ezine to access to list of Ezine. 
 
market your business on the internet4 10 Ways To Market Your Business Online
 
5. Articles Marketing
Articles marketing is free and is an effective ways to market your business online. Article marketing is highly targeted and articles can be easily indexed by search engine based on the competitive keyword used. Articles submission helps increase back-links and ranking to your website and is part of the SEO Strategy. There are tools which could help to submit your articles to 100s of articles directory at the click of a button. The results from article marketing is long term and its one of the best online marketing methods which i recommmend to any online marketers.
 
6. Video Marketing
Social media Video sharing sites like Youtube and Metacafe are the most visited sites online. Youtube visitors watched more than 100millions videos per day. Video marketing is a targeted platform to promote any business online. Use a video cam to record a 5mins video on your business and edit it using Window Movie maker before uploading into Youtube. 
 
7. Search Engine Marketing (SEO and SEM)
Search Engine or SEO marketing is a organic traffic strategy which leveraging on Search engine to spider your website based on popularity and backlink. This is a long term strategy and you need to understand the concept of off-page marketing and back-linking. Go to alexa.com and enter your web URL, to see how your website is being rank. Article marketing is one ways which you could increase backlinks.
 
8. Joint Venture
JV is a partnership program to look for business partners online to market each others business. Choose a partner's business which are in compliment to your business. If you are in health and fitness business, partner with someone who are in the sports equipment related business. JV partnership will leverage on each others capabilities to increase your web conversions.
 
9. Online Forum
Participate in online forums and group discussion where you can market to your targeted demographic. Introduce yourself and demonstrate your expertise in your business. Forums which you could join for free includes forums.digitalpoint.com or simply go online to search for forum in your niche which you could join. This marketing methods needs alot of patience. 
 
10. Referral or Affiliate Program
If you are marketing your own products. Develop your own affiliate program where you can have hndreds of affiliate to market your business for you. You define your pay out commission to affiliate who market your products. Affiliate marketing strategy is one of the best online marketing to growth your sales, because you are leveraging a group of online marketers who are interested in your products to build business for you.
 
These 10 ways are by far proven to be effective and hope this is helpful in marketing your business online.  If any of your friends who are starting a business, this may help them to increase sales conversions and profitability.
 
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To Your Online Marketing Success
Allen Tan
Founder of eEntrepreneurs Club
 
 
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How To Turn Your Passion Into A Profitable Online Business

June 14th, 2010
Internet Marketing Plan 150x150 How To Turn Your Passion Into A Profitable Online BusinessTurn Your Passion Into A Profitable Online Business
 
Many people have their own passion, interests and hobbies which they really enjoy in life. Some people enjoy their interest so much that they turn them into a business which they run it for a lifetime. It's one of the most effective ways to build your own business out from your own interest, since you could do it well.
 
If you have passion for pets, fishing, sports, web programming or anything, you could easily turn these passion and interest into a profitable online business if you know how to.
 
If you really want to learn how you could do that, below are some powerful steps which enable you to build a profitable Online Business… You could do extremely well in this business, simply because you have passion for it.
 
Here is the process which you could follow:-
 
#1 – List Down Your Passion
List down things that you like most, your passion, interests and hobbies. It's could be yours or your family interest and hobbies. Brainstorm how much you know about those interests that you have listed. Can you turn this list into a long term business?
 
#2 – Research Your Niche Market
After you have list down your passion and interest. You need to do your market research to explore what you could do in the area of your interest. You are going to find a niche market. For example, if you have passion for Dogs. Research Dogs market to evaluate possible Dog niche  markets. It could be Dog's Training, Dog grooming courses, Dog's Food or Dog's kennel. Research your niche from these sites like amazon.com, ebay.com, magazines.com, google groups, yahoo answers, clickbank.com or commission junction. You are going to evaluate what is the Hot products in your niche markets and if this market really profitable.
 
#3 – Keyword research
Once you have identified a niche market, it time to research on keywords which will results in getting visitors to your business. Take Dog Training as a niche market for example. You need to research keywords that online visitors will use to look for this products. Go to Google Keyword tools (https://adwords.google.com/select/KeywordToolExternal) or any online keyword research tools for your keyword research. You could use paid keyword research tools like Spyfu.com, market samurai, keyword elite or keyword spy tool. Discover top 20 root keywords, in Dog training niche for instance "basic dog training", "how to train a dog". will be your root keywords.  The keyword research is to identify how many searches people are using that keywords to find these products online. Identify keywords which has less competitions but have more than 500 searches per month. Write down these keywords, as later you will need it to build your online store.
 
#4 – Identify Products That Generate Income
Research products in your niche that could generate highest among of income for you. Go into places like Clickbank.com or commission junction to research products in your niche. Also visit amazon or ebay to find products in your niche. Sign up as affiliate in your choosen products for promotion. One of the key success strategy is to develop your own products, but if you do not have your own, don't worry, you could purchase a PLR (Private Label Rights) product and sell it under your own brand. There are plenty out there to choose from.
 
#5 – Build Your Online Store 
Use the keywords which you have selected in Step#3 and build your store with contents that includes those keywords. Choose a domain name which is also close to one of the keywords and build your online store under your choosen domain name.
 
Follow this process to brainstorm and to identify your niche market based on your interests. You should be able to identify a profitable niche market which can create a steady stream of income for you.  
 
Your initial steps is to list down your passion, niche market and interest. Share your interest and hobbies with me in the below comment box. I may be able to provide some advise…
 
That's it. Hope you like this post and please continue to share with your friends in Facebook or Twitter. 
 
 
 
To Your Niche Marketing Success
Allen Tan
Founder of eEntrepreneurs Club
 
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Posted in Affiliate Marketing, Attraction Marketing, Internet Entrepreneur, Multiple Stream of Income, Network Marketing, Start a Home Business

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What You Should Do As A Newbie In Internet Marketing

June 10th, 2010
internet marketing What You Should Do As A Newbie In Internet MarketingWhat You Should Do If You Are a Newbie in Internet marketing?
 
More and more People started to go online to find new business opportunity to create a second source of income. They are continuously on the lookout for Work from home business, MLM or network marketing opportunities. Network marketing are slowly adopting the new school method to recruit member leveraging the power of internet, especially in social community. Internet Marketing is a important part of any online business.
 
As a new comer In internet marketing, what should you do? First of all, fundamentally you need to have the right mindset and attitude towards internet marketing. The fact is, in any online business there is no Get Rich Quick scheme. You will not get rich overnight!
 
If you are serious to be an online marketer and home business entrepreneur selling any products or services online. You need to follow these basic principles to really succeed.
 
Pay attention to these 7 key steps on what you need to do as a complete Newbie in Internet Marketing.
 
Step#1 – Learn and Master the Skill of Internet Marketing
You must be committed to Learn and invest in yourself. There are alot of internet marketing ebooks and video online which you could purchase. You could also register for a seminar to get train and learn from the internet guru, but that will come with a very high cost. No matter what type of work from home business you are in, you need to master and learn the basic skill of internet marketing.
 
Step#2 – Understand Your Passion and Interest
Know Your Passion and Interest. If you do something which you have interest in, you will do it well. If you are a golfer, you may want to start an online business promoting golf club or golfing lesson. If you have passion in personal development, do something on personal coaching online. If you are good at playing guitar, promote your learn guitar ebook online… there is basically endless market that you can enter into. Many newbies tends to promote only Internet Marketing or work from home business Niche, and these no longer is a niche anymore as its getting very competitive now. So go ahead to list down Your Top 5 passion or things which you have interest in.
 
Step#3 – Do Your Market Research
Once you have identify your passion and niche market, go online to find products related to your niche. Take golf as a niche market example again, go online to search for Golf related products. Do your research on websites like eBay or amazon or clickbank to find products in that market. Know what people are selling online, know your competitors and identify what is really HOT in your niche.  For Golf niche, you could be promoting eBooks on "How to Make that Pefect Golf Swing?" or Promoting "Junior Golf Club" or Promoting a series of Golf lessons. Select product in your niche that offer affiliate program so that you could join and promote that product for a commission. Clickbank and Commission junction is a good place which you could signup free to pick your affiliate product base on your niche market. You could develop your own products as well or purchase a private label rights to an online product which you could rebrand it and sell it online for 100% of the profit.
 
Step#4 – Create Your Blog
A Blog is the most important marketing tools you need to have. Go ahead to setup a wordpress blog under Your Own domain Name YourName.com. More details on how to setup your blog can be available online. Purchase a domain name and a web hosting service.
 
Step#5 – Blog About Your Niche Market
Write contents around your niche market. This could be your experience on Golfing for example. Write about a product review on a product which you use or ebook which you have read. Create value on your blog that will generate interest to your reader. You could maximise your profit by adding adsense or affiliate products or your own products into your blog. Another must have is the lead capture form. The lead capture form will enable you to capture your prospect details whom you could follow up later. You could subscribe to a lead capture and email marketing service from Aweber or Getresponse. These 2 are so far the popular ones.
 
Step#6 – Promote Your Blog
This is the most interesting part where you will learn to market your blog on social media site like facebook. Create a free account in facebook or twitter and promote your blog to your social media friends. There are other traffic methods such as article marketing and video marketing which are all free method. Go for Free method for the start. Invest in PPC when you are ready and if you have the budget to do so.
 
Step#7 – Contact Your Leads Constantly
As you get more visitors into your Lead Capture form, you need to send email to your leads and build relationship by providing value. Email your leads with new contents or information which you learnt. Provide free gifts or ebooks and most importantly products which you are promoting. As a guide, send out email to your list 2 – 3 times a week.
 
Over time, you should be able to generate some nice income from your niche market. Once you have a steady stream of income, you may consider to target new market which you are interested in. 
 
These steps may sound easily, but again, you need to master it. Committment to learn is key to succeed in internet marketing. Hope you like this and give any comments if you have.
 
Share with your facebook and twitter friends if you think this may benefit them.
 
 
To Your Internet Marketing Success
Allen Tan
Founder of eEntrepreneurs Club
 
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7 Important Things To Know To Prosper In Any Network Marketing Program

June 6th, 2010

 

Stairway To Success 7 Important Things To Know To Prosper In Any Network Marketing ProgramTop 7 Important Things You Need To Know Before You Spend Another Minute In Any Network Marketing program ?
 
The MLM or network marketing industry has been growing through out these days.  There are MLM Program Launched every single month… There are many Top network marketers turned millionaire from network marketing opportunities. Network Marketing is a viable ways to achieve financial freedom and create wealth for those who choose the right network marketing opportunities with plenty of support from sponsorship team and willingness to work hard towards success.  
 
It's important that you choose the right Network Marketing program for your home business opportunities. However, there are a few problems which you need to take note.
 
1. Be careful of any network marketing program which on the surface looks legitimate, but it may be a Scam. It's design to take your money. Any network marketing scam, usually has no products or services, they use network building and attractive pay plan to attract people into joining.

2. Secondly, you need to be sure if there is any training provided from sponsor or upline. The person who refer you into the business must be contactable via email, phone or Skype.

3. Thirdly, you need to be sure Not to fall into the Hype of making millions within a short period of time. Think about it, if any MLM program can make millions within a short period, there will be millionaires all around. It's real effort, hardwork and time to build an unlimited income.
 
4. Lastly, in any MLM or network marketing, there is always a membership fee. Some Network marketing required a Small investment in products on a fix period to keep the membership current.
 
It's important to get the mindset right before joining any network marketing program. The most important is still individual attitude, determination to Learn and master the skill of connecting people.  MLM or network marketing is about People, it's NOT a number game. It's about people connecting with like-minded people to help each other grow and succeed in life. 
 
I hope you get this mindset right before you start looking into any New network marketing program. Here is a Top 7 most important things to know when you are evaluating any new network marketing opportunities.
 
#1 – How You Know About this opportunity?
Who bring you this opportunities?  Are you willing to work with this person in this new MLM Business?
 
#2 – Choose An Established Company
Is this company well known and has good reputation in the industry? Check out the background of the company.
 
#3 – The products/services offered and What will be the future Market trend?
What is the trend of the products  or service offered? You may need to do some research online to determine if that program is something which you can join. Is the market saturated?
 
#4 – What kinds of support & Training will you get?
Do they offer online or offline training program?  Ask Your sponsor or upline about training program, will they offer training directly to you to teach you how to build the business?
 
#5 – Does the company offer good marketing material?
Do they have a good website which offer clear and precise information that the customer need?
 
#6 – What is customer retention rate?
You will want to join a company with high retention rate. In general, a company who more than 75% retention rate consider a good and trust worthy company which you could join.
 
#7 – The pay plan Needs to be lucrative
There are MLMs that retail low price products and the commissions are also low. Evaluate a company with pay plan which could offer long term and short term earning and growth.
 
It's also important to read the term and condition as a distributors, payment policy etc… At least to be sure that you are joining the right network marketing company.
 
I hope this is useful tips to allow you to Join any Network Marketing Program. It may be also helpful to educate your friends or relative who are in this business.
 
Go Ahead to Share with Your friends on Facebook or Twitter..
 
 
To Your Network Marketing Success,
Allen Tan
Founder of eEntrepreneurs Club

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Stop Procrastination and Take Action

June 5th, 2010

stop procrastinating 150x150 Stop Procrastination and Take ActionStop Procrastination and Start Taking Action!

Everyday we are facing new challenges in life. Be it in Corporate, Social or personal life. Keeping ourselves focus and equipped with the necessary knowledge and skills to overcome this challenges is key to long-term success. How to overcome each challenges depends on individual mindset and attitudes.  And taking the initial action is first step to success.
 
Most of us have a tentancy to procrastinate. Hold on or delay their to DO actions to a later time or until when they feel comfortable or having spare time, then they will act upon it. But The fact is, they will never know when they have the time, there is always no time for anytime. There is always new things popping up, new task, new actions, challenges and thing will never get done in the end….
 
Procrastination is the thieve of time. In any business, online or offline, we faced the same challenges and problem of procrastination. If any action can be done today, why wait until tomorrrow…. as if tomorrow will never comes. The actions will never happens at all…
 
Proscratination is a habit which could be changed… If you have a dream and really want a change in life and be successful. Take the action now and change it… Do what what comes in your mind.
 
How Do You Really Stop Procrastination and Start Taking Action…

1. Call To Action List
Do You have a list of Task we need to accomplish everyday ? List them down with priority ranking…at the begining of each Day.  If you need to send 10 emails to a list of important prospect, write this task down and check back if you have done it by end of the day…  This is my "Call to Action List"
 
2. Begin with an end in Mind.
What is the end state that you want to see. What will success looks like in next 100 Days if you take actions Now… Visualise this, feel it and Begin Your Action.
 
3. Impact of Losing
If You Do not take action, What will you lose…?  If today you are still pondering over a business opportunity, List down the advantages & benefits of this business opportunity.  And Take a good look at that list of advantages/benefits, which will be lost forever, if You do not take actions… This will stimulate your thoughts to review.
 
4. Mind to Action
Do anything that comes first into your mind. Call a prospect Now if you thought of him/her and share your opportunity.  This strategy is what i called "Mind-to-Action", anything comes to mind, Take action within seconds.
 
5. Time Management
Determine how long you need to complete one task. Estimate enough time and never rush do anything. Quality come first. If you rush to complete one article within 15mins… I bet you the articles you wrote may not look every nice.
 
These are my ways to Stop proscrastination and Taking Actions in any decision that I take… If any decision is not critical or important to you, you need to filter them aside, utlimately its Your own Judgement call.
 
I hope You like this post and feel free to comments on the reply box below.
 
Send to Your Friends in facebook or Twitter if you think this might benefits them…
 
 
To Your Unlimited Success
Allen Tan
Founder of eEntrepreneurs Club
 

"Procrastination: Why You Do It, What to Do About It Now Stop Procrastination and Take Action"

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