Archive for category marketing plan

Twitter Marketing Strategy

Posted by admin in Internet Entrepreneur, Social Network Marketing, Uncategorized, marketing plan on February 16, 2010

Social Network – Twitter Marketing Strategy

Twitter MarketingTwitter is one of the fast growing online social networking portal since its inception a few years ago. Since then, Twitter has started to be one of the top online marketing platform among business owners and online marketers to market their products and services via this targeted social media.

Twitter is slightly different from other social media. It has a very limited tweet space of 140 characters, and that is all you can send your message in 2-3 lines. How Twitter works is that it allows people to follow others and in turn, one can follow back. The more people following you, your chances of marketing your products to a wider audiences increases. However, there are drawback as well and needs to take precaution when tweeting.

* You are not allow to follow a huge number of people agreesively a day, it will be regards as spam
* Beware of 2,000 following limits, if the amount of people you follow and your follower has a huge gap.
* Do not tweet your offer too offen with a similar tweet message, as it will regards as spam.
* Be careful in using a third party tweeting tools to accelerate your followers count, as this may potential cause issues later.

Marketing on twitter can be effective, and can potentially generate good quality leads and sales.
Here are some  tips which you could adopt to make your marketing effort payoff in Twitter.

  1. Tweet at the right time on a daily basis. Do not tweet about your products and services too often, as a guide, 1 product promo tweet out of every 7 tweet.
  2. ReTweet: Use retweet function (RT) to share interesting tweet from the people that you are following or follower. This increases credibility and trust and helps to build relationship with people following you.
  3. Tweet somethings that provide values or offer a Free downloadable eBook or software.
  4. Use online tweeting tool such as to send a direct message (DM) to new followers automatically. In this Direct Message,  introduce yourself and send your follower to your website or blog. Learn how to send auto DM using this tool.
  5. Create an attractive personal bio with your Photo. Your bio will give you a personal branding.
  6. Use a nice background. Learn how to create a nice twitter background here.
  7. Send Direct Message (DM) to your follower to build a closer relationship. As in other social media, its all about social networking, relationship is key to ensure your followers continue to follow you and likes what you have to offer.

Hope this 7 key secrets to Twitter marketing success helps to bring you more leads and sales to your online business.

Helpful Resources:
Twitter Online System

Social Oomph

Twitter Guidebook

To Your Social Network Marketing Success!
Allen Tan
Home Business Consultant
twitter.com/bestallentan

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5 Key Steps to Establish Marketing Plan

Posted by admin in marketing plan on August 14, 2009

A marketing plan that outlines the key steps you will need to take to drive traffic to your website is essential. Having a marketing plan will also help you establish your budget for advertising your website, which determines the tools that you can use in generating traffic to your website.

Presented in this article are key steps that you must take to develop your marketing plan and build traffic to your website.

  1. Establish your objectives and targets. After you have built your website for your online business, you must establish your goals in terms of the money you want to earn from your online business. This will determine the volumes of traffic you will need to make the necessary sales you want to make. Your objectives and goals will guide you in deciding the level of promotion you need to do to advertise your website and build traffic to it
  2. Establish your advertising budget. This is a very important step. There are many ways of driving traffic to your website; some are affordable while some are expensive. You need to decide what your budget is and therefore what tools you can use to drive traffic to your website.
  3. Invest in the necessary tools that you need in advertising your website. In order to capture leads and follow-up with your prospects, it is necessary for your website to have an automated email system or auto-responder which captures your prospects email address and automatically send those emails on a regular basis. These emails will have a link to your website that will invite your subscribers to visit your website. You must establish all the tools you need to have on your website to make traffic generating effective.
  4. Decide what your short term and long term advertising strategies are. The quickest and easiest way to generate traffic and leads for any business is pay per click (PPC) advertising because it can bring you immediate results. PPC can also help you drive targeted traffic to your website. However, you also need to have some marketing strategies that will generate traffic to your website in the long term. Pay per click marketing is normally considered to be the short-term solution for generating targeted traffic and leads fast, but it is also considered to be one of the most expensive ways to advertise your business. Therefore, it is important for you to have other affordable ways of generating traffic to your website which will drive traffic to your site in the long term. Article marketing, blogging and forum participation are some of these less costly ways of generating traffic to your website.
  5. Track Your campaign to measure success and invest in those campaign that generate higher return and ROI.

Before you start spending money on any strategy for generating traffic to your website, you must ensure that you follow the steps outline above as they help you select the best marketing tools for driving traffic to your website.



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