Archive for the ‘marketing plan’ category

10 Key Success Matrices Of Online Entrepreneur

July 24th, 2010
10 Key Success Matrices of  Online Entrepreneur
 
Venturing into an online business is a totally different ball game compare to any offline business. There are many different ways that constitute to success as an online entrepreneur. Leveraging on the internet to build a business is the way to go in this perpetual evolution. As what Bill Gate said: "If your business is Not Online, You will be out of business…".
 
To really succeed as an online entrepreneur, be it if you are joint venture with someone or as an individual online entrepreneur, it is important to understand how each of this can contribute to success online.
 
Here are 10 key success matrices which are essential but are not limited to only these. 
 
1. Understand Your capabilities
Do you know anything about online marketing ? Do you have technical and programming skill? If not, you will need to start learning some basic as it will help you in getting up to speed, especially in building a blog or landing page. 
 
2. Learn to write
Picking up writing skills and put your own words across to the internet world helps in 2 aspect. Create a uniqueness and your branding. Writing short articles or blog will create your own branding. Learn to wite and develop a writing habbit soon you will be an expert in your own way.
 
3. Be Creative
Online marketing is different from offline methods. Every New ideas will give you extra edge over competitors. Be creative when you go online… as there are many ways to build up your business. There is no standard formula which really works, in fact all methods do works and its a matter how to apply it.  
 
4. Continuous Learning
Online marketing is providing value to the market. Develop a value proposition to attract visitors to visit your website again and again. This requires continuously acquiring new skills and knowledge so that we could value add to our visitors or subscribers.
 
5. Right Business Model
Choose a business model that work best for you. There are many online business models which you could focus… To name a few, affiliate marketing, eBay marketing, Freelance, social network marketing, Blogging, dropshipping, online webinar, Cost Per Action, Online survey, etc… Each model has its own way of marketing methods and it depends on your interest on how this model suits your lifestyle.
 
 
6. Know Your Market Needs
Where is your target market? What you are offering and how your product or services are going to benefits the online community? Understanding the needs and identify solutions to solve the problems will increase your online success.
 
7. Leverage on Tools
There are many free online tools which you could leverage on. Some may need a low investment, but it's worth the investment. Leveraging on tools to help you automate and grow your business is essential. 
 
8. Networking
Online marketing is about networking with people to grow your business. Building relationship with your list is critical and giveaway free gift and tips to your prospective list is essential to your success.
 
9. Be Yourself
It's important to create uniqueness in your own way. Copy and follow others is a "Me Too", and will never get you into anywhere. 
 
10. Develop a Marketing Plan
This is the most critical steps in any online venture. Marketing is about creating awareness of your business to your target market. Develop a 30 days marketing plan. Set goals to ensure you meet each target every day and to ensure by end of each week, you achieved what you have set. 
 
That's it!  I hope you have learn some basic key success matrices, if you want to succeed as online entrepreneur.  Remember that it's NOT the program or products, but your capabilities to create success in any online program or niche market which you are targeting.
 
If you like this,  Share it with Friends in Twitter and Facebook. 
 
 
 
To Your Online Entrepreneur Success
Allen Tan
Founder of eEntrepreneurs Club

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Posted in Entrepreneur Mindset, Internet Entrepreneur, Internet Marketing, Network Marketing, Personal Development, Social Network Marketing, marketing plan

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7 Key Principle to Leadership Success

May 1st, 2010

How to be a Successful Leader In Any Network Marketing Business ?

Leaders are Made, NOT born!. Ever since Joining the network Marketing industry has make me realised how important it is in building and maintaining a strong cohesive team whom can work, grow and progress with you to achieve long term success…

As a leader in any network marketing business, keeping your team or downlines are key challenges.  Three  Key challenges faced by network marketing leaders nowsaday are:

  1. Team members are not engaged and leave the business not long after joining
  2. A Non-productive team, Team not able to generate results or produce any sales.
  3. Lack of knowledge or system to provide and support the team growth

To have a highly engaged and productive team, first we need to know and understand the reasons why people join us. People join a network marketing business is not only because of business itself that can create success and make extra income, but because of who they will work with… If we are not prepared or are not equipped with the best of what a leader can be, in no time, the team will not grow and likewise business.

As a Leader to successfully lead a team of marketers, we need to continuously learn new system, new technology and process to educate and train our members. Its about YOU as a Leader in providing value, mentorship and coaching to build up the competency of your team to further grow your network marketing empire…

This may sound too complicated and time consuming, but its not hard to turn into a successful leader fast. if you really know what you need to do..  I have been leading downlines, people for many years.. Here is what i can share.

  1. Know Your vision and Goal
    Give Your team a vision and direction on where you want them to go to create success. What strategy do you have?
  2. 1×1 Communication
    Have a weekly communicate with individual. 1×1 call or meeting with individual will help to enhance relation and to further understand issues and concern. If you have a group of 100 or more members how can you possibly have a 1×1 meeting. Here is the tips, meet those that you can directly influence or your direct reporting. Each meeting should spend a max of 45mins.
  3. Leveraging on System and Tools
    Provide your team with system or tools which they could leverage to grow the business further. Leverage on Internet Tools such as social media to grow network marketing business.
  4. Share Best practise
    Organise Team meeting to share best practices. Learn from each others…
  5. Training
    This is a must, be it product, services or system training.
  6. Take Action
    Walk the Talk. Take action and lead by example. Do and be committed.
  7. Mentorship Program
    Identify potential future leaders to be mentor for people within the team who are lagging behind. If you are following this key principle to build your team, be it in an organisation or a networking business, you will emerge yourself as a leader in your industry..

That’s it, Feel free to comment on my post, and if you enjoy and like this post, please share with your friends in Facebook or Twitter…

To Your Leadership Success

Allen Tan
Founder of eEntrepreneursclub

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Posted in Internet Entrepreneur, Leadership, Social Network Marketing, marketing plan

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Twitter Marketing Strategy

February 16th, 2010

Social Network – Twitter Marketing Strategy

Twitter MarketingTwitter is one of the fast growing online social networking portal since its inception a few years ago. Since then, Twitter has started to be one of the top online marketing platform among business owners and online marketers to market their products and services via this targeted social media.

Twitter is slightly different from other social media. It has a very limited tweet space of 140 characters, and that is all you can send your message in 2-3 lines. How Twitter works is that it allows people to follow others and in turn, one can follow back. The more people following you, your chances of marketing your products to a wider audiences increases. However, there are drawback as well and needs to take precaution when tweeting.

* You are not allow to follow a huge number of people agreesively a day, it will be regards as spam
* Beware of 2,000 following limits, if the amount of people you follow and your follower has a huge gap.
* Do not tweet your offer too offen with a similar tweet message, as it will regards as spam.
* Be careful in using a third party tweeting tools to accelerate your followers count, as this may potential cause issues later.

Marketing on twitter can be effective, and can potentially generate good quality leads and sales.
Here are some  tips which you could adopt to make your marketing effort payoff in Twitter.

  1. Tweet at the right time on a daily basis. Do not tweet about your products and services too often, as a guide, 1 product promo tweet out of every 7 tweet.
  2. ReTweet: Use retweet function (RT) to share interesting tweet from the people that you are following or follower. This increases credibility and trust and helps to build relationship with people following you.
  3. Tweet somethings that provide values or offer a Free downloadable eBook or software.
  4. Use online tweeting tool such as to send a direct message (DM) to new followers automatically. In this Direct Message,  introduce yourself and send your follower to your website or blog. Learn how to send auto DM using this tool.
  5. Create an attractive personal bio with your Photo. Your bio will give you a personal branding.
  6. Use a nice background. Learn how to create a nice twitter background here.
  7. Send Direct Message (DM) to your follower to build a closer relationship. As in other social media, its all about social networking, relationship is key to ensure your followers continue to follow you and likes what you have to offer.

Hope this 7 key secrets to Twitter marketing success helps to bring you more leads and sales to your online business.

Helpful Resources:
Twitter Online System

Social Oomph

Twitter Guidebook

To Your Social Network Marketing Success!
Allen Tan
Home Business Consultant
twitter.com/bestallentan

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Posted in Internet Entrepreneur, Social Network Marketing, Uncategorized, marketing plan

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5 Key Steps to Establish Marketing Plan

August 14th, 2009

A marketing plan that outlines the key steps you will need to take to drive traffic to your website is essential. Having a marketing plan will also help you establish your budget for advertising your website, which determines the tools that you can use in generating traffic to your website.

Presented in this article are key steps that you must take to develop your marketing plan and build traffic to your website.

  1. Establish your objectives and targets. After you have built your website for your online business, you must establish your goals in terms of the money you want to earn from your online business. This will determine the volumes of traffic you will need to make the necessary sales you want to make. Your objectives and goals will guide you in deciding the level of promotion you need to do to advertise your website and build traffic to it
  2. Establish your advertising budget. This is a very important step. There are many ways of driving traffic to your website; some are affordable while some are expensive. You need to decide what your budget is and therefore what tools you can use to drive traffic to your website.
  3. Invest in the necessary tools that you need in advertising your website. In order to capture leads and follow-up with your prospects, it is necessary for your website to have an automated email system or auto-responder which captures your prospects email address and automatically send those emails on a regular basis. These emails will have a link to your website that will invite your subscribers to visit your website. You must establish all the tools you need to have on your website to make traffic generating effective.
  4. Decide what your short term and long term advertising strategies are. The quickest and easiest way to generate traffic and leads for any business is pay per click (PPC) advertising because it can bring you immediate results. PPC can also help you drive targeted traffic to your website. However, you also need to have some marketing strategies that will generate traffic to your website in the long term. Pay per click marketing is normally considered to be the short-term solution for generating targeted traffic and leads fast, but it is also considered to be one of the most expensive ways to advertise your business. Therefore, it is important for you to have other affordable ways of generating traffic to your website which will drive traffic to your site in the long term. Article marketing, blogging and forum participation are some of these less costly ways of generating traffic to your website.
  5. Track Your campaign to measure success and invest in those campaign that generate higher return and ROI.

Before you start spending money on any strategy for generating traffic to your website, you must ensure that you follow the steps outline above as they help you select the best marketing tools for driving traffic to your website.



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