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7 Powerful Ways To Research Niche Market

October 31st, 2010
niche marketing 300x299 150x150 7 Powerful Ways To Research Niche Market7 Powerful Ways to Niche Marketing Research
 
In online marketing, market research is a critical step to building a profitable business. Proper Market research will also leads to increase in organic traffic through SEO. 
 
The key objective in niche market research is to identify a niche that needs a solution. It's a process of finding market segments that are small but potentially profitable nonetheless. In doing so, one should know the exact phrases that people are searching for.  The use of tools can help a lot in knowing the type of keywords that should be used to make the business profitable. Targeting the right keywords does a lot in making this type of business soar.
 
Those who engage in niche marketing know that determining the potential of a niche before doing everything else is a must if one wants to save all the time and effort that might be wasted if he plunges into everything head on.  Building a niche marketing site that proves to be profitable should be done after an unsatisfied customer demand is identified, and marketing the site appropriately by reaching out to customers the best possible way is what niche marketers should consider if they want their business to reach skyrocketing success.
 
These are 7 Most Common ways to perform an effective niche market research
  1. Online Marketplace
    Some places which you could visit to identify market which are hot and in high demand for solutions. Go to places like Amazon, eBay to understand what offers are currently selling well in the marketplace.
     
  2. Online Forum
    Discussion Forum are places which discussed hot topics on a particular niche market. Look out for forums in Yahoo, google and Digitalpoint and search for markets which you have interest in. Identified key problems in the discussion which gives possible opportunities for products in that market.
     
  3. Yahoo Answer
    Yahoo answers provides a platform for online user to post question related to a niche products. Any online experts could answer these questions or vote for best answers for solutions to the question asked. It's a good way to identify problems in a niche and how this problem can translate into business opportunity.
     
  4. Keyword Research
    Keyword research revealed the amount of target amount of searched in that market. People search online for information and solution to a problem. Keyword research can be done in a number of ways. Using Free online tools or using advanced tools which could be purchased online.  
     
  5. Market Competitive Research
    To rank your web on the 1st page of Google search engine. Your list of targeted keyword Research is important. There are SEO tools available for online marketing research.  
     
  6. Search Engine Research
    Use Search engine to determine which products or website are currently showing up organically via Paid advertisement. This will determine the competitiveness of the market and to understand if this market is worth targeting.
     
  7. Social Media
    Social network marketing is gaining traction in recent years, it create a platform to enable user to participate in discussion, blogs and social grouping to discuss problems etc. Join social media to uncover niche market or survey new market for your niche.
 
These are some of the key ways to identify a niche market for your business. Identify a niche market and product for your business is still not good enough, providing differentiated value and services beyond products are key to success. 
 
That's it, hope this is helpful.
 
If you like this, Do share with Your Friends in Facebook and Twitter… 
 
 
To Your Niche Marketing Success
Allen Tan
Founder of eEntrepreneurs Club
Online Marketer and Personal Development Coach
 
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Posted in Internet Entrepreneur, Internet Marketing, Niche Market Research, Online Entrepreneur, Social Network Marketing

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Using Facebook To Build Your Brand

October 23rd, 2010
socialmediamarketing1 Using Facebook To Build Your Brand
Building Your Brand With Facebook Fanpage
 
Branding is one of the key marketing strategy in any online or offline business.  A brand could be your own name or website or company name. one of the most powerful ways is to create your branding using social media like facebook.
 
Here are some tips on the steps to create your own marketing webpage and your brand name using Facebook Fanpage, without setting up web hosting or domain name.
  1. Create a fanpage in facebook. Choose a page name and official name, and this Name will be your branding for your business.
     
  2. Upload a professional picture or image. Choose a picture of yourself or a images that best represent your business or services. 
     
  3. Setup your page info with website if any. otherwise, you could link to your weblog.
     
  4. This is the key part of a fanpage. Add a FBML Application into your fanpage. (FBML Application). FBML allow you to add HTML code or Facebook markup language to enhance the functionality on the page.  Name your FBML Page to reflect the brand name or product or service.
     
  5. After adding FBML application, add your HTML code. This could be your website HTML code which you could easily develop using any HTML editor. You could have a marketing page created to promote a Service or a landing page  to capture leads from your fanpage. You could add a Payment button setup to accept credit card for service or products purchase. 
    The FBML application could easily become a marketing page for your brand or products. 
    Here is an example of my eEntrepreneurs Club FanPage:
     
  6. Promote your FBML page on Facebook Ads. Here is the key, you could add new fan into your page, if they click on the LIKE button, your fan will remain in your page as long as they did not select UNLIKE. You could build thousands of FANs in one page and if you create multiple page in different niche, you can build a few thousand Fans for your business. 
     
  7. One strategy is to post update or new product announcement via the Fanpage wall.  Another way is to send a Broadcast UPDATE to all your FANs on events or promotion and this become a powerful email marketing tool using social media..  
Facebook fanpage is a powerful ways to build up branding and marketing. It became a platform for online marketing and at the same time social networking…  Beside Facebook, there are many social media which you could leverage as well, for social network as well as for branding….
 
I hope you like this, and do share with friends in Facebook or Twitter…
 
 
To Your Success
Allen Tan
Founder of eEntrepreneurs Club
Online Marketer and Personal Development Success Coach

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Posted in Affiliate Marketing, Attraction Marketing, Facebook Marketing, Internet Entrepreneur, Internet Marketing, Social Network Marketing

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4 Key Internet Marketing Business Model

October 16th, 2010
internet marketing tips 150x150 4 Key Internet Marketing Business ModelInternet Marketing Business Model
 
You may have heard of the Internet Marketing business model from well known guru. If you are a newbie, you may find this business model doesn't make any sense at all. But hold on… find out more below.
 
Here are the option of Internet Marketing business model…
 
Model A – Market your own product
Leveraging on Thousands of Affiliate to grow your business. Imagine having a product of your own, with Thousands of Affiliate promoting for you… Does this looks like a best of the best business plan.  
 
First of all, you need to have a killer products that sell. Market Research is the key in this business model. 
I have taught this to members who subscribe to eEntrepreneurs Club…
 
Do your research on what type of products or What solutions to Problems commonly faced by most People in any Niche Market. 
Some of the problem faced in different niche market includes:-
  • problem to train and grooming Dog
  • problem of not getting the golf swing right
  • Problem of spending too much on electrical bills
  • problem of losing your lover
  • Problem of Gaining too much weight
  • Problem of not getting enough leads in Network Matketing

What is the solutions to each problem… Creating a Product that sell is your Key Master Plan to Win.

Ways to create your own product:

  1. Outsource to expert
  2. Develop Your own – Create a Audio/Video, conduct an interview with an expert or Write your own ebooks on the solutions to a problem
  3. Market Private Label right products
  4. Create a short report or consolidate massive sites which help Solve a problem.
There are many more ways to create a solution in any niche market. Go develop a plan for this business model.
 
Model B – Market product Not own by you
What if you do not have Your Own Product?
What business model will you adopt?  Go for affiliate Marketing. 
 
The problem with affiliate marketing is competing affiliate promoting the same product, here is where you need to create value to target market. Getting traffic is another major problem.
 
One of the best traffic generator is PPC, it's too costly. Other good traffic methods are Article distribution and SEO. I am not going to reveal detail of SEO here.
 
How to find a Product that sell? 
Popular places to visit – Amazon, Clickbank, Online Wholesalers, Online Companies that offer affiliate program.
 
Steps to Affiliate Marketing:
  1. Create a Website and A Blog – This is a MUST Have, If you want to Succeed.
  2. Post product review, Blogs and create value from Free Giveaway.
  3. Drive traffic by using Article, Video and social media marketing
  4. Leveraging on Social Media to grow your Traffic and credibility
  5. Joint Venture with other marketer in your niche
Affiliate Marketing is about creating a brand by offering services and refering affiliate products.
 
Model C – Market Your Service
If you have special SKill, example software programming, Writing or HTML web programming… Offer Your Services Online. This is one of the most adopted business model online.  I will not going into details here. These 2 sites offer this service.
1. Guru.com
2. elance.com
 
Model D – CPA Network
How about Making money without selling anything. Join CPA network.This model is part of affiliate marketing and is one of the most competitive and challenging market in terms of keyword and offering.
 
CPA marketing is a way to get customer contact details without having to sell anything. The merchant will get the contact or leads and make a follow up call or promotion campaign themselves.  Here is a list of CPA network which you can join.
1. Clickbooth
2. Neverblue
3. AzoogleAds
4. Hydra Network
5. DirectLeads
 
With this Internet marketing business model, which one is more suitable for you…. In each of this Business model, there will be more details and process to follow, which i will cover later in eEntrepreneurs Club.
 
Hope you like this, Do share it with Friends in Facebook and Twitter…
 
 
 
To Your Success
Allen Tan
Founder of eEntrepreneurs Club
Online Marketer and Personal Development Coach
 

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7 Days eEntrepreneur Training & Online Investment Ideas!"

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Your Email:
 
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Posted in Affiliate Marketing, Facebook Marketing, Internet Entrepreneur, Internet Marketing, Network Marketing, Social Network Marketing

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60minutes A Day Internet Marketing Plan

October 8th, 2010
Internet Marketing Plan 150x150 60minutes A Day Internet Marketing Plan60minutes a Day Internet Marketing
 
To be successfully in marketing any business online. We need to be extremely focus on what we need to do. Internet is a place which will flood you with information, you will be overwhelm with offers and proposal and it can easily devert you from what you are suppose to focus on each day.
 
One of an effective ways is to set a daily marketing plan and stick to it, without having any external interference.  Discpline is the key and focus on what you believe that can bring you success.
 
If you can have 60mins each day to focus on what you have to do, you will see results pretty soon.
Here is what I do to share with you how i make use of 60minutes a day…on my Internet Marketing.
 
1. Adding Friends in Social Media
Facebook is my key focus internet marketing platform. Beside that i use twitter. Add friends that in your market or business. I add 20 friends each day in Facebook and Twitter.  This will take you 10mins to do so.
 
2. Social Network
Now, you have New friends, Network with them, Choose 3-5 friends to network with. Send email to them or Chat with them about what you do.. In facebook, You could chat when your friends are online. Or Send a Welcome and Thank You email to their Facebook inbox. This is easily done, and should take less than 10 mins to email a new friends or existing friends whom you want to network with… Make the chat short, your objective is to let them know what you do and of course know what they do.
 
3. Make Creative Post to Facebook
Share your ideas about your business. Give Tips and Motivational Quotes. This will inspire your friends to Like what you have to share. Make 2-3 Post each day.  Also join Groups in facebook, Post and join discussion in there.  This will create a branding for yourself. Take 15mins to do this.
 
4. Email Your List
If you have a List, send email to your list, Give a New Piece of information or product launch and offer about a new business.   This will not take more than 5mins to do so. If you do not have a list, that is fine, skip this.
 
5. Blogging
I spend the next 30mins to write a blog to share something new, Tips and ideas about how people can improve on their development success or Internet marketing tips. You can blog anything about your topic of interest related to your business, write a 250 words blog and share it to your Facebook friends…
 
Once you meet your 60mins plan, and achieve your 100% objective, the rest of time is up to you to do whatever you want.
 
If you do not have 60minuts a Day, how about 45mins or 30mins. It's all time management and self discipline. 
 
I hope you learn something, and Do Share with Friends in Facebook and Twitter….

 
 
To Your Success
Allen Tan
Founder of eEntrepreneurs Club
Online Marketing and Personal Development Coach

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Posted in Affiliate Marketing, Facebook Marketing, Internet Entrepreneur, marketing plan, Online Entrepreneur, Social Network Marketing

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10+ Awesome Ways To Increase Facebook Fans

August 7th, 2010
facebook fan 150x150 10+ Awesome Ways To Increase Facebook Fans10+ Awesome Ways to Increase your Fans In Facebook Page
 
Do you have a Facebook Fan page which you created for personal, professional business and services? How do you get your visitors or friends to Like your page? Fan will not come unless you market your page actively and at the same time providing good information to your fans that create value and attraction. Increase your Fan base is one of the social media marketing strategy to create awareness of your business.
 
Firstly, let's take a step back and review why you need a Page and Why people would want to like your page. There are 2 reasons, a Page give you Branding. Your Page Name or Username gives you a unique brand for your professional services or products. Facebook users who like your page, just need to click the "Like" button to join your page. 
 
Secondly, you are going to create value and provide useful tips and information that crreate values to the fans. Fan Page is not a place to spam and sell products, it will not work. Facebook users like your Page is because of the services and value you created and not what you are offering.
 
Here are 10+ awesome ways which will guide you throught to increase Your Fans to Like your page…
 
eentrepreneursclub 11 10+ Awesome Ways To Increase Facebook Fans
 
1. Suggest to Friends
This is one of the basic way which you could do. Click on the "Suggest To Friends" feature on the Fan Page to invite your personal profile friends. This method may not be an effective ways, because those friends in your profile page may not necessarily be your target visitors. And there is a limitation on the number of page individual facebook user can Like up to a maximum of 500 page. Beyond this limit may not be possible unless facebook change the guideline. Although Suggest a friend is a striaght forward process, but not as recommended.
 
2. Add a Fan Page widget Into Your website or Blog
You could embed your fan page widget into your personal website or blog using Facebook Social Plugin.  The Fan page social widget is one of the effective way, as visitors visit your website or blog, and if they like your contents, just have to push the "Like" button on the Social widget.
 
3. Advertise on Facebook Ads
Advertise your fan page in Facebook Ads to increase fan base. This is not a free method, but is one of the most targeted ways to find friends who have real interest in your professional services or products. You could select your target region/country and age groups. This method of increasing fan base is highly recommended, although there is cost involve, but will immensely increase your fans.
 
4. Add to Signature in Your Email
Use your email signature to add a link back to your facebook fan page. You need to creast a username for your fan page, if you have not, go here . Add your facebook Username that you created : http://www.facebook.com/Your_Fanpage_Username  to your email signature. And each time, you send an email to your friends or subscriber, your page will promote by itself.
 
5. Add to Personal Profile  
Add Your fan page link in your facebook personal profile.  In this way, you are promoting fan page to your friends who visited your profile. Add a fan page link in the "mini bio" field just under your Photo. This way create a buzz each time friends visited your personal profile.
 
coca cola1 10+ Awesome Ways To Increase Facebook Fans
 
6. Post a Link on Facebook Wall.
Each time you make a post to your wall. Add your Fanpage link at the back of your post using the @ Tag. After finishing your message on your wall, simple add "@fanpage_username" and drop down menu will appear where you could select your fan page. Use this method selectively.
 
7. Use The Share Button
The share button is located on the bottom left column of your fan page. Each time you make a new post in your fan page, click the "Share" button to share with your friends in your personal profile.
 
8. Link to Twitter
Share whatever you post in Fan page to Twitter. This will automatically post your facebook fan page content into your twitter account. Facebook will automatically truncate your long message to 140 characters and add a bit.ly link back to your page. Add this to link your page to your twitter account. 
 
9. Create a badge button
Install a HTML profile  on your facebook profile page and embed the badget  to your profile wall tab. You could also embed the badget into your blog or website.
facebook page photo badge 10+ Awesome Ways To Increase Facebook Fans
 
10. Add to Skype
Add a fanpage link on your SKYPE profile page.  When you add friends in SKYPE, People will offen like to see what you have on your fan page and that could potentially be your new fans.
 
11. Post on other Facebook Groups or Fan Page
You could also go into other fan page or groups and make a comment or post which link back to your fan page using @ Tag. This is one way to attact new fans, but again, use selectively.
 
12. Add To Your Articles or Free Giveaway
When writing your articles or giving away freebies to your subscribers. Add a fan page link at the Bios of your articles or freebies. Article is an effective way to increase your visibility to your fan page for brand creation. 
 
That's it. There are many more ways to increase your Fans base and are not limited to just above….
 
Hope you like this and Do Share with Friends in Facebook and Twitter…
 
 
Enjoy!
Allen Tan
Founder of eEntrepreneurs Club

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7 Days eEntrepreneur Training & Online Investment Ideas!"

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