Archive for the ‘Social Network Marketing’ category

10 Key Success Matrices Of Online Entrepreneur

July 24th, 2010
internet marketing success matrix 150x150 10 Key Success Matrices Of Online Entrepreneur10 Key Success Matrices of  Online Entrepreneur
 
Venturing into an online business is a totally different ball game compare to any offline business. There are many different ways that constitute to success as an online entrepreneur. Leveraging on the internet to build a business is the way to go in this perpetual evolution. As what Bill Gate said: "If your business is Not Online, You will be out of business…".
 
To really succeed as an online entrepreneur, be it if you are joint venture with someone or as an individual online entrepreneur, it is important to understand how each of this can contribute to success online.
 
Here are 10 key success matrices which are essential but are not limited to only these. 
 
1. Understand Your capabilities
Do you know anything about online marketing ? Do you have technical and programming skill? If not, you will need to start learning some basic as it will help you in getting up to speed, especially in building a blog or landing page. 
 
2. Learn to write
Picking up writing skills and put your own words across to the internet world helps in 2 aspect. Create a uniqueness and your branding. Writing short articles or blog will create your own branding. Learn to wite and develop a writing habbit soon you will be an expert in your own way.
 
3. Be Creative
Online marketing is different from offline methods. Every New ideas will give you extra edge over competitors. Be creative when you go online… as there are many ways to build up your business. There is no standard formula which really works, in fact all methods do works and its a matter how to apply it.  
 
4. Continuous Learning
Online marketing is providing value to the market. Develop a value proposition to attract visitors to visit your website again and again. This requires continuously acquiring new skills and knowledge so that we could value add to our visitors or subscribers.
 
5. Right Business Model
Choose a business model that work best for you. There are many online business models which you could focus… To name a few, affiliate marketing, eBay marketing, Freelance, social network marketing, Blogging, dropshipping, online webinar, Cost Per Action, Online survey, etc… Each model has its own way of marketing methods and it depends on your interest on how this model suits your lifestyle.
 
internet marketing banner1 10 Key Success Matrices Of Online Entrepreneur
 
6. Know Your Market Needs
Where is your target market? What you are offering and how your product or services are going to benefits the online community? Understanding the needs and identify solutions to solve the problems will increase your online success.
 
7. Leverage on Tools
There are many free online tools which you could leverage on. Some may need a low investment, but it's worth the investment. Leveraging on tools to help you automate and grow your business is essential. 
 
8. Networking
Online marketing is about networking with people to grow your business. Building relationship with your list is critical and giveaway free gift and tips to your prospective list is essential to your success.
 
9. Be Yourself
It's important to create uniqueness in your own way. Copy and follow others is a "Me Too", and will never get you into anywhere. 
 
10. Develop a Marketing Plan
This is the most critical steps in any online venture. Marketing is about creating awareness of your business to your target market. Develop a 30 days marketing plan. Set goals to ensure you meet each target every day and to ensure by end of each week, you achieved what you have set. 
 
That's it!  I hope you have learn some basic key success matrices, if you want to succeed as online entrepreneur.  Remember that it's NOT the program or products, but your capabilities to create success in any online program or niche market which you are targeting.
 
If you like this,  Share it with Friends in Twitter and Facebook. 
 
 
 
To Your Online Entrepreneur Success
Allen Tan
Founder of eEntrepreneurs Club

10 Essential Plugins For WordPress Blog

July 16th, 2010
blog marketing3 150x150 10 Essential Plugins For WordPress Blog10 Must-Have Free Plugins For Your WordPress Blog
 
Many people create a personal blog to socialise, some for business, some use blog for news announcement, free tips and informations to create visitors awareness and branding online. Creating an effective blog is important, no matter what is your purpose behind building a blog, for personal or For any online business…  
 
Most people have the basic essential features that comes along with the wordpress blog, some blogging service don't and only comes with the basics widgets and we have to add in other widgets or plugins to enhance the overall blog features and user experience. if you are using a self-hosted wordpress blog, you will have much more flexibility in terms of adding plugins than if you are creating a free hosted blog where some features are limited.
 
Here are 10 essential plugins which you could download free and installed to create a much more effective blog with good user experience and increases more traffic to your blog.
 
SexyBookmarks21 10 Essential Plugins For WordPress Blog
Social bookmarking is a way to have your blog link posted on social bookmark sites like delicious, reddit, stumbleupon, Digg, Technorati..and many more. Usually these bookmarking sites have high page rank. More links below..
 
social media icons21 10 Essential Plugins For WordPress Blog
Add a Social Media Widget to allow people to connect to your on social network site like Facebook, Twitter, Myspace or Youtube. These enable people to add and follow you in social network where you could socialise and add value to your friends..
 
retweet button12 10 Essential Plugins For WordPress Blog
Add a retweet button to allow people to retweet your blog post on Twitter. Retweet your post enable more blog exposure to social media in Twitter. 
 
Facebook Share Button11 10 Essential Plugins For WordPress Blog
Add a Facebook share button to allow others to share your blog to friends in facebook. This maximise your blog exposure and view.
 
Add a SEO plugin to increase your blog visbility to search engine for all blog post. It enable you to add a description, title and keywords search for every blog post.
 
Add this plugin to generate a sitemap for all your wordpress post, pages and categories to increase searchability from search engine such as Google, Yahoo, Ask.com and MSN. 
 
Add this plugin to show posts which are relevant to your current post. You could customise it to show the number of posts which are related to the same Tags. Related post helps to increase more page views on a blog post within the same tag.  
 
Add a Ping optimiser. Ping services is available in wordpress, its important to optimise your pinging of blog post to all ping servers and not to over ping which may harm your blog. 
 
Add a WYSIWYG text editor that brings in much powerful editing capabilities than what is currently in your wordpress blog. You will like this plugin.
 
Add a Optin form adder to manage and customise and outlook of your optin capture form. This will give you must more flexibility in where you want to place your optin form to maximise your leads and list building.
 
That's it.. 
Hope these plugins can helps to enhance your blog user experience and maximizing your traffic to your post. 
 
If you like this, share it with your friends in Facebook  or Twitter.
 
Enjoy Blogging!
 
 
To Your Success,
Allen Tan
Founder of eEntrepreneurs Club
 
 
Useful Resources:

10 Ways To Market Your Business Online

June 18th, 2010
marketing your business online 150x150 10 Ways To Market Your Business Online10 Awesome Ways to Market Your business Online
 
In the current internet evolution, if you do not bring your business online, you will be Out of Business.  This is in fact very true especially in the emerging of Web 2.0/3.0 evolution which is growing at a tremendous rate.
 
To market your business online, you need to have a well design professional website and rich contents that provides value to the visitors. Regardless of what business you are in, marketing your business online not only create your brand awareness, but brings incremental sales conversions.  
 
The problems with most website owners is that, they do not know where and how to market their products and services online. They created a website and expect visitors to come in and miracles to happen.. and this results in unsuccessful online startup.
 
Here are 10 Awesome Ways which you could adopt to market your business online and to gain maximum exposure for your business.
 
1. Press release
Online Press release (PR) is an effective ways to market your business. Any good quality press release will be rank on the first page by Google with a set of competitive targeted keywords.  Here are some of the PR site which you could submit your business, Just to name a few. Webwire.com | Prnewswire.com | Businesswire.com | Prweb.com
 
2. Pay Per Click (PPC)
PPC is an online paid advertisement and this is laser targeted. Adwords is one of the largest PPC advertising sites online and i do recommend that You go through google Adwords training before embarking into PPC marketing. Other PPC advertising sites includes Yahoo! Search Marketing and Microsoft Ad center which offer similar PPC advertising program. There are online business which mainly focus on PPC and are generating millions of sales. However, if you do not master PPC skill, you could be spending a huge amount of money without making any profit.
 
3. Social Media Marketing
Leveraging on Web2.0 social media site like facebook, Myspace or twitter to market your business. Create a Page to advertise your business on this social media site and invite targeted prospect to join your page. One thing good about social media like facebook is that, you could select people based on interests, country, age groups which makes your online marketing highly targeted. Example, if you are offering wedding services, you might target to a specific age groups and marital status.
 
4. eZines
EZine is Online Magazine which are distributed to a huge group of subscribers by emails. Some eZine are focus on a specific market or products, some specific ezine focus on Health and Fitness, Computer & Software…etc. Ezine marketing is targeted and is a perfect marketing model for affiliate marketing or any online business. Check out Directory of Ezine to access to list of Ezine. 
 
market your business on the internet4 10 Ways To Market Your Business Online
 
5. Articles Marketing
Articles marketing is free and is an effective ways to market your business online. Article marketing is highly targeted and articles can be easily indexed by search engine based on the competitive keyword used. Articles submission helps increase back-links and ranking to your website and is part of the SEO Strategy. There are tools which could help to submit your articles to 100s of articles directory at the click of a button. The results from article marketing is long term and its one of the best online marketing methods which i recommmend to any online marketers.
 
6. Video Marketing
Social media Video sharing sites like Youtube and Metacafe are the most visited sites online. Youtube visitors watched more than 100millions videos per day. Video marketing is a targeted platform to promote any business online. Use a video cam to record a 5mins video on your business and edit it using Window Movie maker before uploading into Youtube. 
 
7. Search Engine Marketing (SEO and SEM)
Search Engine or SEO marketing is a organic traffic strategy which leveraging on Search engine to spider your website based on popularity and backlink. This is a long term strategy and you need to understand the concept of off-page marketing and back-linking. Go to alexa.com and enter your web URL, to see how your website is being rank. Article marketing is one ways which you could increase backlinks.
 
8. Joint Venture
JV is a partnership program to look for business partners online to market each others business. Choose a partner's business which are in compliment to your business. If you are in health and fitness business, partner with someone who are in the sports equipment related business. JV partnership will leverage on each others capabilities to increase your web conversions.
 
9. Online Forum
Participate in online forums and group discussion where you can market to your targeted demographic. Introduce yourself and demonstrate your expertise in your business. Forums which you could join for free includes forums.digitalpoint.com or simply go online to search for forum in your niche which you could join. This marketing methods needs alot of patience. 
 
10. Referral or Affiliate Program
If you are marketing your own products. Develop your own affiliate program where you can have hndreds of affiliate to market your business for you. You define your pay out commission to affiliate who market your products. Affiliate marketing strategy is one of the best online marketing to growth your sales, because you are leveraging a group of online marketers who are interested in your products to build business for you.
 
These 10 ways are by far proven to be effective and hope this is helpful in marketing your business online.  If any of your friends who are starting a business, this may help them to increase sales conversions and profitability.
 
…Share this post with friends in Facebook and Twitter using buttons on this post.
 
 
To Your Online Marketing Success
Allen Tan
Founder of eEntrepreneurs Club
 
 
Useful Resources:

What You Should Do As A Newbie In Internet Marketing

June 10th, 2010
internet marketing What You Should Do As A Newbie In Internet MarketingWhat You Should Do If You Are a Newbie in Internet marketing?
 
More and more People started to go online to find new business opportunity to create a second source of income. They are continuously on the lookout for Work from home business, MLM or network marketing opportunities. Network marketing are slowly adopting the new school method to recruit member leveraging the power of internet, especially in social community. Internet Marketing is a important part of any online business.
 
As a new comer In internet marketing, what should you do? First of all, fundamentally you need to have the right mindset and attitude towards internet marketing. The fact is, in any online business there is no Get Rich Quick scheme. You will not get rich overnight!
 
If you are serious to be an online marketer and home business entrepreneur selling any products or services online. You need to follow these basic principles to really succeed.
 
Pay attention to these 7 key steps on what you need to do as a complete Newbie in Internet Marketing.
 
Step#1 – Learn and Master the Skill of Internet Marketing
You must be committed to Learn and invest in yourself. There are alot of internet marketing ebooks and video online which you could purchase. You could also register for a seminar to get train and learn from the internet guru, but that will come with a very high cost. No matter what type of work from home business you are in, you need to master and learn the basic skill of internet marketing.
 
Step#2 – Understand Your Passion and Interest
Know Your Passion and Interest. If you do something which you have interest in, you will do it well. If you are a golfer, you may want to start an online business promoting golf club or golfing lesson. If you have passion in personal development, do something on personal coaching online. If you are good at playing guitar, promote your learn guitar ebook online… there is basically endless market that you can enter into. Many newbies tends to promote only Internet Marketing or work from home business Niche, and these no longer is a niche anymore as its getting very competitive now. So go ahead to list down Your Top 5 passion or things which you have interest in.
 
Step#3 – Do Your Market Research
Once you have identify your passion and niche market, go online to find products related to your niche. Take golf as a niche market example again, go online to search for Golf related products. Do your research on websites like eBay or amazon or clickbank to find products in that market. Know what people are selling online, know your competitors and identify what is really HOT in your niche.  For Golf niche, you could be promoting eBooks on "How to Make that Pefect Golf Swing?" or Promoting "Junior Golf Club" or Promoting a series of Golf lessons. Select product in your niche that offer affiliate program so that you could join and promote that product for a commission. Clickbank and Commission junction is a good place which you could signup free to pick your affiliate product base on your niche market. You could develop your own products as well or purchase a private label rights to an online product which you could rebrand it and sell it online for 100% of the profit.
 
Step#4 – Create Your Blog
A Blog is the most important marketing tools you need to have. Go ahead to setup a wordpress blog under Your Own domain Name YourName.com. More details on how to setup your blog can be available online. Purchase a domain name and a web hosting service.
 
Step#5 – Blog About Your Niche Market
Write contents around your niche market. This could be your experience on Golfing for example. Write about a product review on a product which you use or ebook which you have read. Create value on your blog that will generate interest to your reader. You could maximise your profit by adding adsense or affiliate products or your own products into your blog. Another must have is the lead capture form. The lead capture form will enable you to capture your prospect details whom you could follow up later. You could subscribe to a lead capture and email marketing service from Aweber or Getresponse. These 2 are so far the popular ones.
 
Step#6 – Promote Your Blog
This is the most interesting part where you will learn to market your blog on social media site like facebook. Create a free account in facebook or twitter and promote your blog to your social media friends. There are other traffic methods such as article marketing and video marketing which are all free method. Go for Free method for the start. Invest in PPC when you are ready and if you have the budget to do so.
 
Step#7 – Contact Your Leads Constantly
As you get more visitors into your Lead Capture form, you need to send email to your leads and build relationship by providing value. Email your leads with new contents or information which you learnt. Provide free gifts or ebooks and most importantly products which you are promoting. As a guide, send out email to your list 2 – 3 times a week.
 
Over time, you should be able to generate some nice income from your niche market. Once you have a steady stream of income, you may consider to target new market which you are interested in. 
 
These steps may sound easily, but again, you need to master it. Committment to learn is key to succeed in internet marketing. Hope you like this and give any comments if you have.
 
Share with your facebook and twitter friends if you think this may benefit them.
 
 
To Your Internet Marketing Success
Allen Tan
Founder of eEntrepreneurs Club
 
Useful Resources

7 Important Things To Know To Prosper In Any Network Marketing Program

June 6th, 2010

 

Stairway To Success 7 Important Things To Know To Prosper In Any Network Marketing ProgramTop 7 Important Things You Need To Know Before You Spend Another Minute In Any Network Marketing program ?
 
The MLM or network marketing industry has been growing through out these days.  There are MLM Program Launched every single month… There are many Top network marketers turned millionaire from network marketing opportunities. Network Marketing is a viable ways to achieve financial freedom and create wealth for those who choose the right network marketing opportunities with plenty of support from sponsorship team and willingness to work hard towards success.  
 
It's important that you choose the right Network Marketing program for your home business opportunities. However, there are a few problems which you need to take note.
 
1. Be careful of any network marketing program which on the surface looks legitimate, but it may be a Scam. It's design to take your money. Any network marketing scam, usually has no products or services, they use network building and attractive pay plan to attract people into joining.

2. Secondly, you need to be sure if there is any training provided from sponsor or upline. The person who refer you into the business must be contactable via email, phone or Skype.

3. Thirdly, you need to be sure Not to fall into the Hype of making millions within a short period of time. Think about it, if any MLM program can make millions within a short period, there will be millionaires all around. It's real effort, hardwork and time to build an unlimited income.
 
4. Lastly, in any MLM or network marketing, there is always a membership fee. Some Network marketing required a Small investment in products on a fix period to keep the membership current.
 
It's important to get the mindset right before joining any network marketing program. The most important is still individual attitude, determination to Learn and master the skill of connecting people.  MLM or network marketing is about People, it's NOT a number game. It's about people connecting with like-minded people to help each other grow and succeed in life. 
 
I hope you get this mindset right before you start looking into any New network marketing program. Here is a Top 7 most important things to know when you are evaluating any new network marketing opportunities.
 
#1 – How You Know About this opportunity?
Who bring you this opportunities?  Are you willing to work with this person in this new MLM Business?
 
#2 – Choose An Established Company
Is this company well known and has good reputation in the industry? Check out the background of the company.
 
#3 – The products/services offered and What will be the future Market trend?
What is the trend of the products  or service offered? You may need to do some research online to determine if that program is something which you can join. Is the market saturated?
 
#4 – What kinds of support & Training will you get?
Do they offer online or offline training program?  Ask Your sponsor or upline about training program, will they offer training directly to you to teach you how to build the business?
 
#5 – Does the company offer good marketing material?
Do they have a good website which offer clear and precise information that the customer need?
 
#6 – What is customer retention rate?
You will want to join a company with high retention rate. In general, a company who more than 75% retention rate consider a good and trust worthy company which you could join.
 
#7 – The pay plan Needs to be lucrative
There are MLMs that retail low price products and the commissions are also low. Evaluate a company with pay plan which could offer long term and short term earning and growth.
 
It's also important to read the term and condition as a distributors, payment policy etc… At least to be sure that you are joining the right network marketing company.
 
I hope this is useful tips to allow you to Join any Network Marketing Program. It may be also helpful to educate your friends or relative who are in this business.
 
Go Ahead to Share with Your friends on Facebook or Twitter..
 
 
To Your Network Marketing Success,
Allen Tan
Founder of eEntrepreneurs Club

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