The Step by Step Guide to Facebook for Business Reviews
The Step by Step Guide to Facebook for Business
- ISBN13: 9781453894125
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Newly Updated March 2011 — Why Facebook? Simply put–your market lives here! Facebook has more than 500 million users worldwide. Brands large and small are recognizing the benefits of Facebook and are eager to tap into Facebook’s marketing potential. This book is a step by step guide to help you set up your Facebook presence and master beginning strategy in minutes a day. Designed for busy professionals who want to save time and get started with the right steps to creating a successful Facebook presence for their business, this easy to follow and informative guide will help you: * Set up your Facebook profile and business page quickly and easily * Show you insider tips and tricks you can use to explode your Facebook presence and target your market * Decide if a Group or a Page is right for you and your business * Use “strategic friending” to reach a targeted group of potential prospects and partners * Design and implement a Facebook ad campaign, for as little as per day * How to promote your Facebook presence ON-line as well as OFF * Handy “daily activity” check list to save you time while building your community
List Price: $ 12.99
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Facebook for Business: How To Market Your Business on Facebook and Get More Sales, New Customers and Brand Awareness
What You Get:
*****************
100 Pages of EXCLUSIVE content
+ Bonus of 50 tips, taken from Real experience
+ Case Studies!
3 Tips You May Not Have Heard of to Make Facebook Work Harder For You:
***************************************************************************************
Tip #1 – This Very Important: The person who is creating the fan page for your business is the Administrator of the page!
The creator of the page can be removed from your fan page later on, only if you will remove him!
Sure you can add many administrators to your fan page ,however, I am aware of a big problem that businesses & companies have right now:
an employee or someone you asked for, created your fan page for you and you are no longer in a business relations with him.
So, now he can remove all admins and hold you as a “hostage” and you get stuck with nothing you can do!
Tip #2 – iPhone lets you update your Fan Page
iPhone’s Facebook application is number 1 among all other applications on the apples’ app store!
users update their Facebook status on the go by iPhone and interact with users and brands they are fan of.
This is big! They don’t need to be in front of a computer to login to Facebook.
What does it mean to you? It’s a big chance for you to update live content on the go.
Tip #3 – This is a BIG one, so take close attention:
Automated posts are the desire of every fan page owner. With “Notes” application you can import your RSS feeds from your blog / website.
(“RSS” is a family of web feed formats used to publish frequently updated works such as blog entries, news headlines, audio, and video in a standardized format.
Every post you will have on your website / blog will be published automatically to your Fan Page and straight to all your fans news feed! (It may take a while sometimes.)
From The Author:
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In the last three years, I have been in charge of many ad campaigns and strategic moves on Facebook for many companies.
The HUGE benefit for you is that you don’t need to have a big advertising budget to spend on marketing with Facebook
because we’ve already done it for you!
After all, when you do online marketing you need try different strategies until you find the right one;
“until” is the scenario of injecting advertising budget “until” things go well. I am talking about “getting” in this book:
getting more online sales, leads and branding by using my experience.
This is why I think that by using this book you can use our “spent budget” and learn from our experience.
You can do it on your own without listening to me,
but in most cases if you are not a trained online marketer you don’t have the insights I’ve received in the last three years.
I suggest that you read the information carefully, even if you think that you already KNOW what to do (and I see many of those assumptions every day).
On top of that, my experience in the high tech world as a computer engineer surely brings valuable insights to this book,
so If you really want to learn what do and how to do it on Facebook, please open your mind.
Some Interesting Content: (from Table of contents)
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1. Who is this book for?
2. Why Facebook? Why NOW?
2.2 So what are potential customers of yours are doing right now?
2.4 The basics three elements: Personal Profile, Fan Page, Group
2.6 Official Page / Fan Page
2.8 “Who” Do I recommend to make an administrator?
Three Keys to Using A Facebook Fan Page
2.8.1 Business IS personal on Facebook
2.8.2 Update, Update and Update your Facebook Page!
2.8.3 News Feed is FREE Advertising for your business
2.9 Facebook Fan Pages vs. User Profiles
List Price: $ 9.99
Price:
Facebook Marketing For Dummies
- ISBN13: 9780470923245
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Discover how to use Facebook to create successful marketing campaigns
With more than 400 million active users and more than 25 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content, including coverage of the new universal “like” button and Open Graph, Facebook Marketing For Dummies, 2nd Edition is an essential starting point for developing a successful marketing campaign on Facebook.
- Boasts new and updated content for developing a successful Facebook marketing campaign
- Addresses ways to use tools such as events, contests, and polls to promote your page
- Introduces the new Open Graph to connect your Web site visitors through Facebook
- Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets
- Details ways to monitor, measure, and adjust your Facebook marketing campaigns
Start campaigning the Facebook way with Facebook Marketing For Dummies, 2nd Edition!
List Price: $ 24.99
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Easy to read and comprehensive guide,
I was new to Facebook when I purchased Ms. Rose’s first book The Parent’s Guide to Facebook, and I loved it! Now as a small business owner, I decided to buy this book for business. Since I had already read the parent’s guide a lot of the personal profile information I knew but there were new strategies for business owners on that as well. The facebook page set up sections were thorough and the tips on how to get more fans and use them to increase sales were very helpful, the book even gave information on how to purchase ads inexpensive ads on Facebook. What I liked the most was the checklist that I can use to organize my time. Overall, the book is easy to read, and comprehensive for a beginner as well as intermediate. This book, however, is definitely not for those who are advanced users.
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|“The Think and Grow Rich” and “The Secret” of facebook marketing books,
The “Think and Grow Rich” and “The Secret” of Facebook Business Marketing books. Hands Down. Sam Goldfarb is The insider TRULY and sincerely looking out for the outsider trying to figure things out in this facebook marketing game. I see all these other new facebook marketing books popping up, but how many of those authors actually worked in the actual facebook business marketing department like Sam, and truly understand the intricacies of how things work based on the constant data flowing in front of them every day? Not too long ago i actually had the pleasure to meet him online @ fb and what impressed me so much was how he was so HONEST and acurate as to exactly what my business needed at the time, and what it didn’t need as far as marketing solutions based on my budget. He could’ve lied to me and tried to rob me of my money like any other scammer, but he didn’t. he gave me some FREE information that we’re now all receiving only this time he’s offering us more. This is the only Facebook marketing book for me. We really need to get our facebook business marketing information from someone actually experienced and successful within the company’s own marketing and advertising ranks. This is an invaluable tool. PLus, i heard from sam last time i was able to find him online at fb that as sales continue to climb he will actually be offering this business masterpiece for 2$!!! 2$ books!?? That’s MARKETING GENIUS right there. I’m buying the domain names twodollarbook.com & 2dollarbooks.com IMMEDIATELY just to keep them warm for Sam.
) Who wouldn’t risk 2 bucks on a CLASSIC, concise, super short, life-changing book to improve their business or anything!? This is more proof that sam knows what he’s talking about when it comes to Marketing Ideas, and isn’t just some random guy selling snake oil trying to make money at our expense. P.s. I wouldn’t give Facebook one single dime of my money as it pertains to my business without first consulting and re-consulting this book. p.s. COMPLETELY AGREE with all the great, positive comments posted! yours, sonia g. p.p.s. and yes 2$ books is and always will be Sam’s idea and i hope he considers these ideas further as I am. Don’t want to give too TOO much away here. 
In a world of facebook cuthroats it’s nice to know that there are REAL, honest, caring business professionals out there who TRULY want to see others do well. that’s certainly sam goldfarb and that’s why i feel he’ll always be blessed and treated with utmost respect. Really consider studying this book and you will begin to feel anything’s possible. 
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|A Must Read for Business Owners!,
I have a small consulting business and like most folks north of 50 years of age, had just a casual interest in Facebook in order to connect with old friends. However, recognizing the need to take advantage of social media as a marketing tool for my business, I started a self-chartered exploration into Facebook, Twitter and blogging.
Sam Goldfarb’s book, Facebook for Business…, provided me with a solid understanding of the potential of FB, as well as showing how-to-do a lot of the things other authors just describe. Additionally, he identifies potential problem areas you should avoid. This is a must read for businesses that want to take advantage of social media to grow their sales volumes but do not have the technical expertise in-house or who do not have the resources to hire information technology professionals.
Now, as a result of this book, we have developed an integrated online strategy and presence, the basis of which is our website, our Facebook page and Facebook community. I would highly recommend this book to anyone seeking to better understand the potential of Facebbok!
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|Sam Goldfarb’s “Facebook for Business” book rocks!,
Facebook for Business: How To Market Your Business on Facebook and Get More Sales, New Customers and Brand AwarenessSam’s book is incredible and I highly recommend it to all business owners. I believe he not charging enough for this product. The bonus alone at the price that he’s giving it away for is a steal.
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|Hardly Any Marketing Information – and WRONG info too!,
I normally adore Dummies books. I have several of them on my shelves. Facebook Marketing for Dummies is the first in the Dummies series that I did NOT like enthusiastically. I really feel this book is not up to the Dummies standard of helpfulness.
First, this book is supposed to be about MARKETING – but over half the book is about the very basics of Facebook. There are plenty of other books out there on how to use Facebook – including one by the Dummies group! It seems silly for this book on marketing to rehash the existing information and spend so much time on things covered elsewhere. It means that only a small portion of what remains is actually helpful information on Marketing.
They cover a few basics about the areas of Facebook to use for marketing – how a fan page is better than a regular “personal” account because a person can only have 5,000 friends while a fan page is completely unlimited. Fan pages are also “anonymous” – while a group makes it clear which person is the administrator, with a fan page the administrator is private. So you can run a fan page for your company or project without worrying about people tracking down and bugging your personal account.
But in terms of actual MARKETING information, the pickings are very slim. They tell you to post relevant info onto your account. Was anyone really going to post a lot of IRrelevant information? They say to post enough to keep people interested, but not so much that you bombard your users with too many messages. But they don’t provide any examples or information to help newbies get a feel for which numbers fall into which ranges! They tell you not to use a “hard sell” and turn off people – but again, no examples, no further information.
In terms of drawing in visitors, they focus primarily on paying Facebook to use their ad system, and that’s about it. They mention putting a Facebook tag in your email and on your site, and again, that’s it. That’s all you are learning about marketing your Facebook fan page?
There’s an entire section on pushing contests – about how you can do them with random winners, or with the judging of submissions, and how this is great for traffic building. But NOWHERE in that entire section do they even mention legalities of doing all of this! How about the legalities of taking personal information from winners who are under the age of 13? How about the legalities of having a winner who hails from South Africa or other countries which have strict rules about entering online contests? Some countries have quite serious penalties for companies who offer contests and sweepstakes to “their residents” without doing legal paperwork first! It was completely shocking to me that a book in the Dummies series would offer seriously flawed legal advice like this.
In their “why do marketing on Facebook” section, one of their top ten reasons is “to run promotions for fans”. This doesn’t make sense to me. This is one of the things you use Facebook FOR but it’s not a reason TO have a Facebook account. Reasons are things like “to get a higher ranking in Google” or “to get free word-of-mouth mentions by people in Facebook’s network”. It’s as if they ran out of real reasons and they had to stick something in there to fill out the top 10 list.
When they finally hit issues which ARE important in Facebook marketing – like dealing with irate fans posting on your public business area, there is hardly a few lines dedicated to the topic. If anything, this is the sort of thing that the book should be covering in great detail.
And how about their commandment of “don’t drink and Facebook”?? I run a wine site! My wine site page is ALL about drinking wine, and that is what all the members do. Many of them come online when they’re drinking wine and we discuss what we’re drinking. If what the book was trying to say is “don’t post when you’re drunk” then that is a COMPLETELY different issue and one they should have been more clear about.
I just can’t state how disappointed I was with this book. Looking at other reviews on Amazon, it seems like half of them were primarily swayed by a “$50 Facebook ad credit” they got – but I don’t see that credit ANYWHERE in my book. I even went back and re-read the entire Marketing chapter to see if I missed it somewhere. I still can’t find a free credit. If it’s in here somewhere, they didn’t make it very obvious.
Not recommended. You could get far more out of their regular Marketing book, and simply apply that great knowledge to the Facebook world.
UPDATE: I talked directly with the “Dummies” publishers. The book currently DOES NOT HAVE ANY GIFT AD CREDIT. So if you are buying the book based on those “ad credit” promotions on Amazon, you will NOT GET IT.
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|Instant Marketing ROI for businesses large and small,
This book is short on plot, long on value. Immediately got paid back 3x the cost of the book via the included $50 Facebook Ads credit. This excellent primer is suitable for a range of readers from the FB-curious newbie to the seasoned marketeer seeking to leverage every facet of the Facebook service.
Unlike other books on this topic, these authors go beyond the platform capabilities for marketing via Facebook, and do a particularly good job of providing much-needed social context about Facebook norms, and do so with good humor. By providing simple guidelines, and “Do’s and Dont’s”, this book can save marketers from themselves and unintended backlash from their communities of interest.
The Dummies format makes finding useful bits easy – the TOC and indices are quite good. Like all books about online applications, certain page views are rapidly obsoleted, though in this case, the same social media marketing principals will apply, even as the Facebook platform evolves.
Overall, a very helpful volume that I will reference ongoing, and will keep paying returns well beyond the $50 credit. Suggest the next edition include an electronic format (Kindle or included disc) to make it easier to access links referenced in the print version.
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|Extremely Helpful Book,
I bought this book about two weeks ago, thinking that it could help my business. I read it, it seemed very logical and made a lot of sense, so I decided to use the free $50 credit which came with the book. It is amazing what happened with the information the book had to offer. I followed the steps to make a page for my company and bought some advertising space with the free credit. The next day when I woke up I went to check on the results and I was stunned, my website had 150 more page views than it normally gets in a day and I had 4 more sales than I normally get per day; and the credit had not even been completely used up! With the simple tips in this book, my website not gets twice as much traffic as it did before I followed its steps. I highly recommend to anyone who ever wants to help themselves and their business.
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