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e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online
- ISBN13: 9780814414620
- Condition: USED – Very Good
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Whether you’re operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you’ll need surefire marketing techniques if you want to keep your customer base growing and make the kind of money you deserve. This title is featuring inspiring and instructive success stories, as well as easy-to-implement, step-by-step methods. Packed with simple money-making secrets for Web 2.0, this book provides powerful e-marketing strategies for the next generation of business.
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Excellent In Every Way, Effective Strategies for Newbies and Experienced Alike,
Scott Fox’ first book, Internet Riches, changed the way people thought about online marketing and building a legitimate business online. Scott Fox personal resume and credibility speaks for itself, having worked with Bill O’Reilly, Larry King and everyone in between.
What I most like about Scott and E-Riches is his approach. There are two key principles here: he explains concepts specifically and in plain English and two, he is a businessman and not just an online marketer. He has actually used the strategies that he reveals in detail to build his own online businesses with enormous success. So, again, credibility. Unlike most marketing authors, he has actually walked the walk.
E-Riches is an extraordinary book, full of key insights and specific “how to” recommendations to actually promote your business online and achieve measurable results in a short time period.
The chapters on E-Mail Publishing strategies are worth the investment in the book alone. I have personally used them with my own online businesses and can tell you from personal experience they work.
I am a professional SEO (Internet Marketing) Consultant myself and have a great deal of experience in the field. I only wish I could communicate what can often be complex topics with such clarity.
The latest rage, of course, is Social Media Marketing. For many of my clients, that’s the first thing out of their mouth when we sit down to talk. Most people really don’t understand what social media is, let alone how to use it in marketing their business. You will after you read this book.
E-Riches takes you through a high level view of how social media pertains to your business all the way through getting the most out of using MySpace, Facebook, LinkedIn and others. You will even learn how to build your own Social Network Customer Community.
E-Riches is structured in a practical, easy to follow layout with each section detailing an important set of related strategies.
Part One: Learn how marketing has changed and the new rules are paramount to your success in business today.
Part Two: Email Strategies
Part Three: Social Media Marketing Success Strategies (LinkedIn, Facebook, MySpace)
Part Four: Blogging for success, including success tips for using Twitter
Part Five: Getting the most out of online public relations
Part Six: Profiting from online broadcasting- EXCELLENT discussion of how to easily and affordably use video and podcasts to drive more traffic to your website
Part Seven: A quick discussion of pay per click marketing. Not much time is spent on this topic as E-Riches focuses much more on affordable and effective marketing strategies, not paid advertising. For great PPC training, I recommend anything by Perry Marshall.
Part Eight: This last part ties it all together and teaches you how to measure your success.
Looking at the above topics that are covered in plain English it is impossible to not find several specific marketing strategies that will propel you sales online, build your online credibility and increase traffic to your website exponentially.
If I sound enthusiastic about this book it’s because I am. I make my living in the fascinating world of online marketing. I am not a theorist, if the strategies I implement for myself and my client don’t work, I’m out of business.
I have personally used the specific marketing tactics E-Riches covers with very impressive results.
I hope you enjoy this book, you will quickly learn that you can market yourself and your business online without breaking the bank. And, you’ll have a lot of fun doing it!
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|cursory information; really just self-promotional,
I get disappointed when I end up wasting my time on books that lack substance. I’ve been suckered (beware the book reviews) into buying similar low-content, high fluff type reads in the past. I got this one because the topics in the Table of Contents would be of interest to anyone who wants to use Internet marketing to promote their business. However, when I read the actual chapters, the descriptions were incomplete and barely even qualified as a summary. The book merely mentions the existence of online marketing venues leaving readers wondering how to even get started.. but I believe that’s what the author intended. It’s a tease to lure people to sign up for his products and training courses – and his services are mentioned in too many parts of this book.
I don’t mind a professional promoting his/her services, at the end of the book, AFTER producing something truly helpful and instructional. Borrow this from the library instead. You might get a couple ideas from it if you’re just starting out marketing on the Internet. To get an idea of how to implement any of the suggestions, you’d need to do research on the Internet (Google to the rescue) or locate books/guides on the specific topic areas.
The Internet moves fast and books published even within the year are quickly outdated. My strategy is to read recently published books as a starting point and then find updated information on the Internet.
Updated 6/17 (Amazon blocked my links and search term references):
YouTube has great tutorials on almost any topic (including the various Internet marketing tools). The visual demonstrations are especially helpful since you get to SEE how it’s done. For example, if you want to use LinkedIn to promote your business, you can watch the youtube clip on how to set up a LinkedIn profile and use the features available on that networking site.
As for reading instructional guides, I found these MUCH more useful than Scott Fox’s book:
YouTube for Business by Michael Miller (if you want to promote your services or products via video demo)
ProBlogger by Darren Rowse/Chris Garrett (if you like to write – and are good at it). Similar books on Amazon: http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=problogger&x=0&y=0
Starting an Online Business (all-in-one) for Dummies by Shannon Belew/Joel Elad. It’s a big book, chock full of great ideas for generating income through the web.
Two stars for e-Riches 2.0 only because it may provide some ideas for those brand new to Internet marketing and online businesses.
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|e-riches 2.0 and Internet Riches by Scott Fox,
The books are written so everyone, regardless of their knowledge level, can understand what Mr. Fox is trying to explain. He gives you the confidence and feeling that you can be successful no matter what. He breaks everything down in simple terms and phrases. Both of his books are a must read to anyone serious about making a living online.
I am so impressed with both books!! They are truly a must read for anyone wanting to make a living with an online business. I have had a couple of conversations with Mr. Fox by telephone and he is a great person to talk with about your ideas. He truly cares about everyone’s success. He is a great motivator and more than willing to help you with your business needs and/or ideas. I look forward to future conversations with him.
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