Making Niche Marketing Work: How to Grow Bigger by Acting Smaller
Making Niche Marketing Work: How to Grow Bigger by Acting Smaller
Large and small companies are discovering they must find their “niche” – those customers whose needs their competitors have overlooked – in order to increase sales and profits. “Making Niche Marketing Work” offers tested strategies to help companies pinpoint new opportunities and then position their products or services to meet customers’ needs more closely. This hands-on guide shows how to gain and sustain competitive advantages by turning market shifts into marketing opportunities; building a niche marketing database; mining for niches in unexpected places; differentiating products and services from the competition’s; obtaining and maintaining funding; dealing with production distribution, planning, personnel, advertising and selling; and getting potential users to try a product.
List Price: $ 14.95
Price:
Niche Marketing for Coaches: A Practical Handbook for Building a Life Coaching, Executive Coaching or Business Coaching Practice
Niche Marketing for Coaches is the essential handbook for building a life coaching, executive coaching or business coaching practice.
Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice.
As you read through the pages, you’ll discover how to:
• Identify your own, personal niche
• Use the marketing techniques which work best for coaches
• Anticipate your prospective clients’ wants and needs
• Work with coaching tools and models when planning your marketing strategy
• Set your coaching rates and put packages together
• Win business from individuals, sole traders, and large organizations
• Write press releases, brochures, websites, sales letters
and much, much more
List Price: $ 29.95
Price:
Related Posts
Category: Niche Marketing
Subscribe
If you enjoyed this article, subscribe to receive more just like it.
One of the few business books I repeatedly reference…,
There are strategies and tactics that apply to all niches and market situations in this book. Got a larger competitor to worry about upon market entry? This book will help. Same goes for the opposing situation as well as a variety of scenarios in between. One of the best tenets of the book comes at the start with A-B-C-D (Always Be Collecting Data).
Was this review helpful to you?
|Great Insights,
This book holds great insights into coaching and the advantages finding your “niche” as opposed to a more general-based coaching. The author offers great practical advice on how a coach can become more secure in his/her field of coaching. Very encouraging and insightful.
Was this review helpful to you?
|A Practical Gem,
Hannah MacNamara has done a great service to any one setting out to enter this challenging and burgeoning field. Step by step instruction, very practical exercises, and a quick read! I thoroughly enjoyed it.
Was this review helpful to you?
|