The Tao of Twitter: Changing your life and business 140 characters at a time
The Tao of Twitter: Changing your life and business 140 characters at a time
It’s time to take the mystery out of Twitter. Twitter may be the most powerful business and personal networking platform ever created but it remains a frustrating, strange world for most people. The Tao of Twitter is a path, a majestic random synergy with the potential to change your business and your life forever — if you know the way! This is a book designed for busy people who can’t spend hours in experimentation and research trying to find success. In one hour you will know enough strategies, tactics, and time-savers to create an effective presence on Twitter that will result in meaningful and measurable benefits. Through colorful examples and easy-to-follow, non-technical language, college educator and renowned marketing expert Mark Schaefer teaches you: > Secrets to building influence on Twitter > The formula behind every Twitter success > Applying Twitter for competititve advantage > A daily Twitter regimen > Specific business and personal benefits > 15 Ways to attract targeted followers … plus hundreds of fresh ideas that will make Twitter fun and profitable. Jump-start your journey toward social media success by learning the Tao of Twitter!
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Social Media Marketing All-in-One For Dummies
Everything your business needs for a successful social media campaign
Facebook, LinkedIn, and Twitter are today’s hottest marketing tools. This all-in-one guide by an expert on social media strategy helps you take full advantage of them in creative new ways.
Lena West is a consultant who helps her clients develop a social media strategy uniquely designed for their businesses. She offers her techniques and advice to help your business develop and manage a strategy, solicit buy-in from upper management, engage influencers, and evaluate the results.
- Customers of every business are already communicating on social media sites; an effective marketing strategy today must include these venues
- Author Lena West is a recognized expert and consultant in social media marketing
- This guide offers professional advice on developing and managing a social media strategy that uses all the hottest tools
- Self-contained minibooks cover creating a strategy; blogging, podcasting, and vlogging; successful tweeting; establishing a Facebook presence; using MySpace; marketing through LinkedIn; other social media tools; and measuring success
In the fun and friendly For Dummies style, Social Media Marketing All-in-One For Dummies arms you with the information you need for successful social media marketing.
List Price: $ 29.99
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Offering Authentic Helpfulness,
Mark answers the question “Why Twitter?” simply by using three powerful taos (principles). He then follows with a wealth of specific information on how to put it into practice to grow your influence and business. This combination of laying a foundation and then providing steps and personal examples makes the “Tao of Twitter” valuable for the beginner or the more advanced.
I met Mark at a seminar for college students where I could see first-hand his third tao “Offering Authentic Helpfulness” in action. Using Twitter to engage and help others builds credibility and leads to benefits that you cannot predict.
A quick read, but I find myself referring back to several sections as I continue to put his thoughts into practice.
Highly recommended.
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|Helpful and Fun!,
The Tao of Twitter is a lively, interesting and easy read. Full of good stories and great tips. Helpful for people who are just starting out, have been tweeting awhile and people like me who tried it, but quit because it seemed too complicated. The book put the fun and ease back into the journey.
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|Perfect read on a Kindle,
A lot of the information here is entry level, but this book has it all compiled in one place. It’s well organized and is written very clearly. The layout is absolutely perfect for a Kindle. The chapters are short and to the point. It’s a quick, but good read.
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|Go Dummies Go! Detailed, Useful Survey of Social Media.,
Go Dummies Go! I love Dummies! Dummies books rule!
I always look forward to the latest installment of the such-and-such for dummies books, so I eagerly awaited my Amazon.com pre-order of Jan Zimmerman’s and Doug Sahlin’s Social Media Marketing (all-in-one) for Dummies. Even better it proclaimed it was eight books in one. The book is fantastic, even if it does suffer from the usual forest-vs-trees issue. It is much more a “trees” book with lots of details on each social media venue, but still a great book.
By “trees” I mean it gives you the details of each social media marketing venue: Facebook, Twitter, LinkedIn, Blogs, etc. For each, the authors do a nice job of overviewing the venue, and explaining the basic steps of how to create an account, what you can do with it, etc. It’s a great survey of the entire Social Media Universe. Importantly, it is a critical, skeptical, ROI point of view vs. many of the simple cheerleading or laundry list books on Social Media out there. I really liked that.
By “forest,” however, I mean the big picture / strategy of Social Media. The book DOES have information on building a Social Media Marketing plan and DOES have some useful case studies, but there is often just too much text and too many details. I teach Social Media Marketing (online and in San Francisco), and I have experienced that my students are just overwhelmed with the details. Less is often more, as they say, and this book could have used a re-write on the chapters on making a social media marketing plan. Missing in particular is a clear explanation of which social media venue fits which business need best.
That said, if you combine this detailed book, with some “higher level” marketing strategy… And, for example, you pre-think WHY you want to Twitter (Facebook, Youtube, MySpace, LinkedIn), and WHY your potential customers might care to listen / converse with you… You will have a dynamite combination. Don’t be afraid to realize that perhaps you don’t NEED Twitter – that Youtube is a BETTER fit for your company.
This book has earned its place on my reference shelf, for myself and my students in Social Media Marketing. For more on me, just click on my profile or Google Jason McDonald plus Social Media. I love comments and feedback, and I try to read as many new SEO, Social Media, AdWords books as I can.
Enjoy!
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|Surprised,
I was surprised at how informative this book is. Rather than pad each section into its own boo…LinkedIn, Facebook, Twitter, etc. the author kept it free of padding and fluff.
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|Philosophical NOT Practical,
This book is all theory and meant for someone with an IT degree or a philosophy degree or someone who works is the IT department for a company that employs more than 100 people. I was shocked that it was a for “dummies” book. The book is long on theory, NONE on “how to.” The FEW bits of useful information are scattered about and you have to read and read boring computer philosophy to find them. I was expecting: do this, then do this then do this. Or this is how you start face book, then you add twitter, this is how you make them and other sites work together as a marketing plan. It is not a practical guide to setting up a marketing plan, it is the philosophy in a larger corporate environment on social media marketing. If you are a “mom and pop” company, or a realtor or other service provider looking to use social media tools this is not the book for you. The only think I can say for the other reviewers, whom I relied on when I purchased this book, is that they must work for IBM or HP as I am fairly tech savvy and I thought the book was a complete waste of money. I didn’t even give it to goodwill for fear of someone paying 1.00 for it and getting ripped off. I put it into the recycle bin where maybe it will get recycled into something practical and useful in its next life.
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