Twitter Marketing: An Hour a Day
Twitter Marketing: An Hour a Day
- ISBN13: 9780470562260
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
The complete guide to a successful Twitter marketing campaign
Twitter is a microblogging service that’s changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.
Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You’ll discover how top companies-large and small-have leveraged this exciting communications platform.
- Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN
- This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise
- The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy
- Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign
- The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management
Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!
List Price: $ 29.99
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Twitter Marketing For Dummies
- ISBN13: 9780470561720
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
An introductory guide to effectively using Twitter to grow your business!
The field of social media marketing is exciting, cutting-edge, and…open to almost anything! Twitter’s style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. This fun and friendly book is an excellent first step for gaining insight on how to effectively use one of the most popular social media tools to expand the success of a business.
In addition to covering the basics of Twitter, this easy-to-understand guide quickly moves on to techniques for incorporating a Twitter strategy into your marketing mix, combining new and old media, building your network, using Twitter tools, and measuring your success.
- Examines how Twitter’s style for character-count caps and real-time posting allows for unique marketing opportunities
- Analyzes several real-world examples of successful strategies for marketing on Twitter
- Discusses ideas for promoting brands on Twitter, building a following, communicating better with followers, and driving traffic to a Web site
- Shares the top Twitter applications
So get chirping and put Twitter to work for your marketing needs today!
List Price: $ 24.99
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Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time
- ISBN13: 9780470563366
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Get the business leader’s guide to using Twitter to gain competitive advantage.
Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called “tweets”?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning.
In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers.
In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers.
- Updated with thirty percent new material, including all the latest business applications for Twitter
- Includes new, recent case studies of companies at the forefront of the Twitter movement
- Helps you develop your own social networking strategy to meet your specific business needs
Twitter Power is a must-have resource for any business leader who wants to keep up with the social media movement.
Twitter Tips from the Author
Driving Followers to the Mall
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Look through my timeline, and you’ll see lots of different kinds of tweets. You’ll see links to my blog posts. You’ll see replies to my followers. You’ll see my opinions on politics, gaming, and social media. You’ll even see the odd quote that I’ve thrown in for fun and to spark some comments.
What you won’t see are tweets that tell people they should be buying my products. That’s not what I use Twitter for. I prefer to use it to build a brand and a community. In time, that will bring me more loyal customers and more sales overall. I can already see it happening in the number of visitors to my blog and the type of comments those visitors leave. But that doesn’t mean you can’t use Twitter to drive direct sales.
You can, but you have to follow a number of simple rules:
• Don’t do it too often. A special offer once a week is plenty. More than that, and you’ll start to look like a commercial Twitter timeline rather than a personal one. That will reduce the number of your users.
• Make the offers really special. Time-limited offers and discount coupons make followers feel that they’re being rewarded for reading your tweets. Being part of an exclusive club is a powerful motivator to keep reading.
• Keep the offers targeted. People will follow you for all sorts of reasons. They might have seen your Twitter URL on your blog. They might have seen a reply to you in someone else’s timeline. Or they could have read one of your re-tweeted messages to name just three.
They’ll stick around because they find your tweets interesting and entertaining.
With a group of followers that could be quite varied, the temptation might be to make offers for any products you can think of. If someone offers you an interesting-looking joint venture, you might want to mention it on Twitter, offer a discount code, and see if anyone bites. You could do that, and some people might bite. However, if your keep your offers closely-targeted to your specialized subject—whatever that subject might be—you’ll continue to come across as an expert, and because your trust levels on that topic will be higher, your conversion rates should be higher too.
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• Don’t link to a sales page without a special offer. Although Twitterers understand that companies are using the site for branding and marketing, they don’t want to feel that they’re being pushed into buying. If the tweets are interesting and entertaining, then followers will be happy to read them.
In fact, they’ll enjoy them and they’ll see the company as having its finger on the pulse, as a firm that feels that it’s part of their community and that knows how to follow the community’s rules. Companies that are seen to view followers as nothing more than walking moneybags, though, aren’t going to pick up followers. They’re actually more likely to lose followers who were once customers.
Link directly to a sales page without making the follower feel that they’re receiving special treatment, and you create the impression that you really want to sell, not tweet.
Usually, the best way to drive followers to buying pages is to use the strategies we’ve seen already: Create entertaining tweets, and throw in occasional special offers that appear to reward followers while avoiding the appearance of a hard sale—or even that you’re marketing.
There is one exception though. A number of timelines have turned up on Twitter that take exactly the opposite approach. They’re a bit like Darren Rowse’s Twitterfeed account: They provide just one type of tweet and followers know exactly what they’re getting.
In this case, they’re getting nothing but special offers. Once in a while, MomsWhoSave (@momswhosave) will toss in a personal tweet. But it’s mostly discounts and coupon codes for its 8,375 followers.
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The Twitter Book
- ISBN13: 9780596802813
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
“Media organizations should take note of Twitter’s power to quickly reach their target consumers.” –Tim O’Reilly (@timoreilly), in a Los Angeles Times interview, March 2009
This practical guide will teach you everything you need to know to quickly become a Twitter power user. It includes information on the latest third party applications, strategies and tactics for using Twitter’s 140-character messages as a serious–and effective–way to boost your business, as well as how to turn Twitter into your personal newspaper, tracking breaking news and learning what matters to you and your friends.
Co-written by Tim O’Reilly and Sarah Milstein, widely followed and highly respected twitterers, the practical information in The Twitter Book is presented in a innovative, visually rich format that’s packed with clear explanations and examples of best practices that show Twitter in action, as demonstrated by the work of over 60 twitterers.
This book will help you:
- Use Twitter to connect with colleagues, customers, family, and friends
- Stand out on Twitter
- Avoid common Twitter gaffes and pitfalls
- Build a critical professional communications channel with Twitter–and use the best third-party tools that help you manage it.
If you want to know how to use Twitter like a pro, The Twitter Book will quickly get you up to speed.
About the authors:
Tim O Reilly (@timoreilly), founder and CEO of O Reilly Media, has hundreds of thousands of followers on Twitter. Sarah Milstein (@SarahM) frequently writes, speaks and teaches about Twitter; she was the 21st user of Twitter.
This practical guide will teach you everything you need to know to quickly become a Twitter power user, including strategies and tactics for using Twitter’s 140-character messages as a serious–and effective–way to boost your business. Co-written by Tim O’Reilly and Sarah Milstein, widely followed and highly respected Twitterers, the practical information in The Twitter Book is presented in a fun, full-color format that’s packed with helpful examples and clear explanations.
Twitter Tips
1. Even if you use Twitter primarily to post information that’s not directly about your company, you can—and should—use it to sometimes link back to your own site or blog. Many companies find that Twitter can become a top referrer to their sites, so avail yourself of that benefit—just do it in a smart way.
The key is to frame the link in a way that’s interesting to your Twitter followers. So instead of saying, “New Blog Post: Mundane Headline, http://yourblog.com,” try something like the examples here, each of which links back to the Bigelow Tea blog.
2. If you’re looking to get the most out of Twitter, don’t fall into the trap of posting an RSS feed of headlines from your site or blog. Although there are services that will automate such a connection for you, they simply help you create an impersonal account that duplicates the main feature of an RSS reader. Why bother?
Four Important Things to Search For
If you want really useful search results from Twitter, you have to spend some time playing with the advanced search options to figure out the relevant terms and topics people are talking about. Here are four topics to get you started:
1. Your name. It may be known as a “vanity search,” but keeping an eye on what people say about you is a smart idea. (Don’t forget that putting quotes around your name can help refine the results. Search for “Jane Doe” instead of Jane Doe.)
2. Your Twitter account name. Don’t miss messages to or about you.
3. Your company, brand or product. Peek into the minds of customers, competitors, journalists and other key constituents. If you’re a local business, use the advanced search “Location” option to narrow down results. Also, if your company name is common, use the minus sign to weed out inappropriate results. For instance, if you work for Kaiser Permanente, search for Kaiser -Chiefs to make sure messages about the band don’t overwhelm your results. (Here, a targeted search yields some relevant results.)
4. Your competitors. Get market intel and ideas.
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An essential guide and reference for marketing with Twitter,
I am not a marketing person per se, but as a business executive I have to appreciate any resource that helps me get my arms wrapped around a new technology and how it can be leveraged to improve my results. I have been a Twitter user for nearly two years, but my use is limited mostly to personal networking, following news in my industry, and staying connected with my home city while I travel extensively on business.
The beauty of Twitter is its simplicity, which allows it to be molded in many ways by the user and third-party API communities. It is evolving rapidly as a marketing tool and it’s time that my company (and many others) take advantage of this; always better to be a pioneer than a follower. I’ve found no better guide and reference for this than this book. Hollis Thomases, a web marketing pioneer in her own right, breaks Twitter marketing down into easy-to-digest pieces, lays out a straightforward plan for implementation, and provides at the same time a significant reference for advanced use of Twitter specifically and social media in general.
The book starts with the question that is first on people’s lips – “just what is Twitter?” – and explains it much better than I’ve ever been able to, weaving in its history, features, emerging culture, and who is using it (and for what). Once the fundamentals are disposed with, she moves quickly into a weekly plan to get your organization up and running on the Twitter platform. This is accomplished with an engaging voice, plenty of case studies, and examples appropriate to any kind of enterprise. She includes a lot of discussion on third party applications and tools which are really the heart of Twitter’s power and without which this would be just another novel web application. Ultimately, she gets into the meat of what we’re here for: building your brand, promoting your product or service, measuring results, and avoiding the pitfalls that can accompany any marketing tool.
This book will be ideal for those just starting to explore this tool as well as the seasoned social media professional – and for those, like me, not directly responsible for marketing but required (and eager) to understand and realize its strategic value. As a combination of how-to simplicity and valuable reference, this volume can’t be beat, and I wholeheartedly recommend it.
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|A Must-Have Primer on Twitter for Marketing and Business,
Anyone can teach you how to tweet, and there are countless “how to” books on Twitter that do just that. But Hollis goes beyond the basics to map out a clear and actionable plan of attack for people who want to explore Twitter as a marketing tool and business growth engine. I’m an avid tweeter (@simasays) and friends and clients are always asking me to “teach” them the ins and outs of Twitter. What I have found is that folks just need a bit of hand-holding to wrap their head around the possibilities, approval to tinker, and a step by step guide to put a toe in the water. Twitter Marketing An Hour A Day does exactly that. There are plenty of case studies, best practices and resources throughout this book that were new even to me and I find myself flipping through it again and again to reference tools and tips from my fellow tweeps. If you’re considering Twitter as part of your marketing mix, start here – you won’t be disappointed.
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|Unlock The Real Value of Twitter,
Twitter. Often mocked. Easily misunderstood. Rarely taken advantage of.
With so many Twitter “experts,” “coaches,” and “gurus;” it’s refreshing and helpful to get practical how-to advice from someone who has clearly guided others to achieve real business results from Twitter and, as importantly, practices it herself. I’ve been using Twitter for the last two years and have been able to create business opportunities and sales from my efforts. Despite my knowledge of Twitter, I easily unlocked new applications and methods to further improve my results. I’ve also begun sharing it with members of my team who are true “newbies” and they appreciate the easy to understand, easy to implement ideas included in the book. All levels of Twitter users will benefit from having this book on their shelf.
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|Not Just for Dummies!,
This book and Twitterville, by Shel Israel, are the only two books you need to buy if you wish to understand what Twitter is, why you should use it and how to get it done. Kyle Lacy has done an amazing job detailing the information needed for every business – both large and small – to deploy their marketing efforts by this new medium. Twitter sounds like a toy, but it’s an amazingly simple and powerful tool that businesses can use to listen and speak to their customers and prospects.
Businesses who are leveraging Twitter are seeing incredible results – in reduced customer service expenses, reduced marketing expenditures, and increases in brand awareness. Buy this book now and get started!
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|Twitter made easy,
In Kyle Lacy’s easy going laid back style, he takes you on a journey through what can be harrowing halls of Twitter for the novice and instantly makes it basic, easy and understandable for those of us who are social media toddlers. The information in his book is not just for the newbies out there, however. His tips and tricks have value for those who are among the Twitter accomplished who might have missed out on some the important basics or efficiencies of the system. Kyle does a great job of pointing out some of the basic etiquette without getting preachy on you. It reads more like a casual conversation over a cup of coffee rather than an informational text.
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|Like most of the “Dummy” books at there, this book isn’t just for dummies!,
Like most of the “Dummy” books out there, this book isn’t just for dummies! Overall, this book is very good. I am pretty proficient in Twitter and other social media platforms, so the basic information provided on Twitter is not anything new for me. If you are like me and already know Twitter, just skim through the first two chapters.
After Chapter 2 is where the real meat is. The author, Kyle Lacey does a great job in writing about using Twitter in conjunction with traditional print media. He says not to buy into one way is better than another and to use both forms of media in attracting your customer. He goes on to discuss how to attract sales leads, using Twitter as a strategy in your marketing plan and measuring the success of that marketing plan.
I would recommend this book even if you use Twitter on a daily basis. Kyle does a great job of explaining how to incorporate Twitter into your marketing strategy, which is what I found most useful about this book.
If you have never used Twitter and are considering it, BUY THIS BOOK NOW!
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|Best Book On Twitter,
This is the third Twitter book I have read and this one was the best by far. In my reading and marking pages, I found at least 50 specific marketing strategies I can use right now. Being an author of 20 books myself, I am a tough critic of these kinds of books. I would give this one my highest recommendation for anyone wanting to learn about Twitter or online marketing in general.
[...]
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|Twitter 101,
I was disappointed with Twitter Power, especially after reading the many reviews that claimed this book would reveal many techniques for both beginners and pros alike. For anyone that has been using Twitter for more than a couple weeks, this book is really 101. It seems to be geared towards people that have never heard of Twitter or are just getting started. If that’s the case, this book will help you get your feet wet, but it doesn’t shed light on anything you can’t pick up on your own simply by using Twitter for a few days.
Twitter is real time with instant response in most cases, and you’ll find out what works for you and what doesn’t almost immediately. You can also pay attention to the power players and note their approach. The book just points you to the top users on Twitter anyways. Save your money and do a little homework.
I’ve given an extra star because 10% of author proceeds go towards sustainable long term water solutions in developing areas of the globe.
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|Are You On The Twitter Sidelines?,
What are you doing? Does anybody really care?
That was my first reaction to Twitter. Why in the world would anyone care if I was at the grocery store or hanging out with my friends? To me the entire concept behind Twitter was kind of stupid. So for months I resisted – a naysayer on the sidelines.
Slowly though it began to occur to me that Twitter held real value for my business. With a few microblogs a day I could stay connected with my customers and keep them connected to me.
Of course with any new technology there is a learning curve. And in today’s fast paced world not knowing how to use new technology to your advantage can hold you back, and worse, give your competitors’ an edge in the marketplace.
So if you, like me, are asking “What can Twitter do for my business?” I highly recommend author Joel Comm’s new book, Twitter Power – How to Dominate Your Market One Tweet At a Time.
Twitter Power shows you how to leverage the real power of Twitter for instant business benefits like reaching new markets and increasing sales. In the book Comm provides step by step instructions for integrating Twitter into your current business strategy. His techniques will help you build a loyal customer base, expand brand awareness, and generate buzz for your products, services, and in my case – web content.
One of the best parts of the book is Comm’s 30 Day Plan For Dominating Twitter. This one chapter is worth the price of the entire book! This step by step plan will give you the kick start you need to get off of the sidelines and into the Twitter game. Give Twitter Power a try – it worked for me. And be sure to follow me @salesgravy.
Jeb Blount[...]
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|Power, simple, elegant guide to the what, why, and how questions of Twitter,
When I read, appropriately enough on Twitter, that Tim O’Reilly and Sarah Milstein had written The Twitter Book, I couldn’t wait to scoop up a copy. Literally. So I sent a message to the book’s Twitter account and asked if I could get an early copy to review. The book is so clear and concise, so necessary to the social media world, that I wondered why on Earth it has taken so long for this kind of book to be written. Tim and Sarah are the perfect people to publish this type of work, both experts in the tool itself and in the art of communication. We’re lucky to have them.
The Twitter Book is appropriate for people who’ve never heard of Twitter, who don’t understand it, who like the concept though aren’t sure how to use it, and for Twitter addicts like me. Whether you’re an individual looking to build your own personal brand on-line, someone who is considering starting a business, or part of a large company, the book is chock full of ideas, resources, and helpful advice.
I recommend getting a copy of this book and using it as a constant reference the same way you’d use any top-rate how-to guide. I also found that it was incredibly helpful to have my computer in front of me so I could actually experiment with the different tips and resources that Tim and Sarah suggest. Within the pages of the book I also found a few other great people to follow on Twitter.
From a personal brand building stand-point, I found dozens of great ideas in The Twitter Book. (For those interested in how The Twitter Book helps business brand building, please see my Business Strategies column on Examiner.com.) Here are three of my favorite ideas to give you a flavor of what awaits you in this book:
1.) Twitter gives you the opportunity have superhuman powers you’ve always wanted: you can read people’s minds and overhear conversations as if you’re a fly on the wall.
2.) The art of brevity and timing is priceless. Highest traffic days are Tuesday, Wednesday, and Thursday, business hours in EST. That’s when the most links, ideas, and thoughts get replies (direct messages – dms – or @ messages) and passed around (“re-tweeted”). People need to see your message (“tweet”) within 5 minutes of you posting it or they likely won’t see it at all. And make it concise and interesting because you’ve only got 140 characters to get your point across.
3.) Jargon explained. I hate to be in acronym city. I think a lot of people use acronyms and catch-phrases to make themselves seem better informed than anyone else around. It annoys me. Twitter is no exception. A lot of people scratch their heads when they hear words like “tweet”, “tweeple”, and “tweetup”. I don’t blame them. I did the same thing and for a long while the jargon scared me off. I belonged to Twitter for a year and was mostly inactive before I figured out why it mattered and how it could be useful to me. The most valuable reason to pick up The Twitter Book is to have experts Tim and Sarah explain the jargon in very straight-forward terms, and then show you how the tool can be a very powerful part of your overall brand-building toolkit.
Before Tim and Sarah even get the discussion going in the book, they ask for suggestions to improve and enhance the content. The book has given me a lot of great ideas and I want to return the favor to them with a few ideas to consider for the next edition.
1.) For people brand new to Twitter, a glossary of terms would be very helpful.
2.) A set of easy to reference lists in the appendix would be handy. Common mistakes to avoid on Twitter, top companies using Twitter effectively, etc.
3.) An expanded section on how non-profits can use Twitter. It is briefly touched on in the book and I’d love to learn more from Tim and Sarah on new ideas that are particular to nonprofits that would help organizations increase awareness through Twitter.
4.) A resource directory, divided up into sections, in the appendix would be handy. For example, a list of third party programs, resources to help trim messages that are over 140 characters, etc.
An easy and endlessly helpful resource, The Twitter Book will accelerate the growth and power of Twitter. Generous and honest, Tim and Sarah skillfully help their readers take part in the conversation.
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|Twittter-essential!,
I have an O’Reilly Safari account and read this book online.
I had tried Twitter and was frankly disappointed. I just didn’t see what all the shouting was about.
Then I read the Twitter Book and my life changed. I know what the shouting is about. Many ways of using Twitter are shown — indispensable tools!
This book, which is co-written by THE O’Reilly of the famous O’Reilly Books, is not just ABOUT Twitter, it is a revolutionary publication all by itself, because of how it is written.
It is written for people in a Twitter-type hurry and need for quick, simple information. I read it on my Nokia N800 little computer, but am sending off for a hard copy now to show my friends.
This is the no-BS book you are dreaming about. Don’t miss it.
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|A Painless and Fun Way to Learn Twitter,
The recent Twitter hype has gotten a lot of people interested in the relatively new micro-blogging site, but upon visiting twitter.com, many just scratch their heads. Some common sentiments are “What value could there be in Twitter?” and “Twitter seems downright silly.” In response to this pervasive confusion, Tim O’Reilly and Sarah Milstein have written The Twitter Book, which proclaims one primary message: Twitter is an enormously useful communication tool with potential for both personal and business use.
I liked what I found in the book’s 6 succinct (full color!) chapters. The introduction and “Get Started” chapter describe exactly what Twitter is useful for, explain how to get your profile set up, and demystify key Twitter jargon and conventions. The following “Listen In” chapter discusses Twitter trends and how to track them; searching on Twitter; “life-changing” programs for keeping track of your tweets; and finding and following people.
The “Hold Great Conversations” chapter gives some excellent tips on how to effectively and properly communicate with other Twitterers. The “Share Information and Ideas” chapter offers some thoughts on what to tweet and how to be interesting. The “Reveal Yourself” chapter encourages personal tweets and customizing your Twitter account.
One of my favorite chapters is “Twitter for Business,” which provides guidance for businesses interested in using Twitter. There are some good examples here of things businesses should and shouldn’t do on Twitter.
As a newcomer to Twitter, I found this little book extremely easy to read, understand, and apply. If I’m going to delve into the more advanced uses of Twitter, however, I’m going to need additional resources. The Twitter Book is not a tome on the intricacies of applying Twitter to business; rather, think of this book as a quick introduction for anyone and everyone curious about Twitter.
In a nutshell, The Twitter Book tells you what you need to know in order to successfully tweet, gain followers, and–most importantly–find value in Twitter. I highly recommend this book. Read it, enjoy it, and start tweeting!
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