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1. Whitney S. Hoffman says:

   April 30, 2011 at 7:52 pm

   48 of 53 people found the following review helpful:

   
   Insanely Great Look at Creating Content, November 29, 2010

   By 

   Whitney S. Hoffman (Chadds Ford PA) –
   
     

   Amazon Verified Purchase(What’s this?)

   This review is from: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) (Hardcover)

   I should preface this review by saying I have been podcasting and creating content for the web for over five years now, and that I regularly help clients do the same. This said, I was expecting Content Rules to be a good book on the subject, but perhaps one of those that did not speak to me, because of my experience. I was wrong- Content Rules speaks to everyone- even seasoned content creators, by providing the metrics we may know around content creation, but haven’t yet articulated, and helps make the case for content for everyone from people getting their feet wet on the Web for the first time, to those who are looking to raise their game and up their level of engagement with others online.

   Content Rules is compelling and honest from the introduction on. It is a book I can hand my clients, friends, teachers- almost anyone who wonders why people need to or bother creating content for the web- to help not only explain why compelling content is important, but how to create it. It helps people break down the barriers that often get in the way of creating compelling content, and instead gives them some parameters on how to make sure your authentic and compelling voice shine through. In addition, the examples and case studies in the book bring the rules to life, in a way that will help folks understand how to find their human voice, and why that is so important to success in contrast to another paragraph of over-polished, sanitized, personality-free “safe” messaging.

   I’m really excited by Content Rules as a book I can enthusiastically pass on to friends, colleagues, clients and more. If it’s between a more generic book on social media or online marketing and this one, you need Content Rules because it will help you understand the fundamental approach you need to take regardless of the tool, platform, network or marketing plan- you need to concentrate on your Content first.

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2. Carol Roth says:

   April 30, 2011 at 8:41 pm

   20 of 23 people found the following review helpful:

   
   The Why and How of Using Content for Customer Engagement, November 28, 2010

   By 

   Carol Roth (Chicago, USA) –
   
     

   This review is from: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) (Hardcover)

   Not for the faint of heart…this book is a meaty look at why content has become such an important tool for businesses to engage their customers, as well as how to go about creating the right type of content for you.

   Packed with real-world examples, this book teaches you (as noted on page 24) to go for consistent doubles and triples instead of always swinging for the fences- consistent doubles and triples wins games.

   I personally was able to take away a lot of specific tips, including methods to re-imagine content (instead of just plain old repurposing it). I also liked that the authors kept the focus on the customer perspective (so critical) and demonstrated how to use content to create trust instead of just using it to shout (or “shill” as they call it).

   My favorite part is the case studies/examples that line the back of the book. Not only did C.C. and Ann do a great job in featuring a wide variety of companies, they included ideas that you can borrow (they says steal, but I am a more of a fan of inspiration instead of imitation) and a section they call “Ka-ching”, which demonstrates how each company actually derived value from the example.

   With strong content itself, written in a colloquial and easy to read manner and with solid examples, this is definitely one to dog-ear/markup and reference on an ongoing basis. A strong value.

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3. Jason Baer "convinceandconvert dot com" says:

   April 30, 2011 at 9:02 pm

   18 of 21 people found the following review helpful:

   
   Demystify content marketing with Content Rules, November 26, 2010

   By 

   Jason Baer “convinceandconvert dot com” (Bloomington, Indiana USA) –
   
     

   This review is from: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) (Hardcover)

   The intermediary is dead.

   We don’t need to rely primarily upon the media or some other conduit to communicate with our prospects and customers – we can do it ourselves.
   Eventually, every company is going to have to think of itself as a TV station and a magazine. Telling your story and answering customer questions with thoughtful, relevant, engaging content can improve your awareness, lead generation, conversion rate, sales, and loyalty.

   This is the premise of Content Rules, the new book from Ann Handley (Chief Content Officer for MarketingProfs), and C.C. Chapman (founder of DigitalDads). Without question it is one of the most clear, concise, useful and actionable business books I’ve read in years. And because creating or curating content is important for all companies, it’s a book that I hope will find a broad and enthusiastic audience.

   Content Rules combines big picture thinking about the role of content, with step-by-step advice and helpful tips about precisely how to create content that matters. Interwoven throughout are instructive examples of companies doing it right, and links to specific pieces of content that epitomize the lessons within. The book concludes with an entire section of case studies, wisely covering businesses of many sizes and types.

   Content Rules helps you make content that engages, by recommending that content be created through the eyes of your customers – the people that you’re actually trying to influence. As stated beautifully in the book:

   The inherent tension in marketing is that companies always want to talk about themselves and their products or services. Everyone else, meanwhile, only wants to know what those products or services can do for them. Creating content as a cornerstone of your marketing allows you to truly place yourself in your customer’s shoes, to adopt their vantage points, and to consider their thoughts, feelings, and needs. In short, it allows you to get to know the people who buy from you better than any customer survey or poll ever could.

   Even if you have never created a piece of online content in your life, you could do so successfully with help from this book. Once you’ve been disavowed of the notion that the content should be about your company per se, the authors advocate for understanding or discovering the stories you can tell; thinking through what behavior you want content consumer to engage in; selecting valid success metrics; and atomizing your content by breaking it into smaller pieces.

   Content Rules wisely emphasizes that content marketing is a process, not a project. Just as a magazine doesn’t have a single issue, nor should your content program, and the book provides several useful guidelines for establishing an ongoing editorial calendar, with content created not just by the marketing department, but from all over your company.

   It’s an easy and compelling read, lends itself to skimming and highlighting, and has real case studies and examples that you can mimic in your own business.
   Content Rules takes a complicated and critical element of modern business and demystifies it with humor, instruction, and panache. Nicely done.

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