Posts Tagged ‘Facebook Marketing’

Using Facebook To Build Your Brand

October 23rd, 2010
socialmediamarketing1 Using Facebook To Build Your Brand
Building Your Brand With Facebook Fanpage
 
Branding is one of the key marketing strategy in any online or offline business.  A brand could be your own name or website or company name. one of the most powerful ways is to create your branding using social media like facebook.
 
Here are some tips on the steps to create your own marketing webpage and your brand name using Facebook Fanpage, without setting up web hosting or domain name.
  1. Create a fanpage in facebook. Choose a page name and official name, and this Name will be your branding for your business.
     
  2. Upload a professional picture or image. Choose a picture of yourself or a images that best represent your business or services. 
     
  3. Setup your page info with website if any. otherwise, you could link to your weblog.
     
  4. This is the key part of a fanpage. Add a FBML Application into your fanpage. (FBML Application). FBML allow you to add HTML code or Facebook markup language to enhance the functionality on the page.  Name your FBML Page to reflect the brand name or product or service.
     
  5. After adding FBML application, add your HTML code. This could be your website HTML code which you could easily develop using any HTML editor. You could have a marketing page created to promote a Service or a landing page  to capture leads from your fanpage. You could add a Payment button setup to accept credit card for service or products purchase. 
    The FBML application could easily become a marketing page for your brand or products. 
    Here is an example of my eEntrepreneurs Club FanPage:
     
  6. Promote your FBML page on Facebook Ads. Here is the key, you could add new fan into your page, if they click on the LIKE button, your fan will remain in your page as long as they did not select UNLIKE. You could build thousands of FANs in one page and if you create multiple page in different niche, you can build a few thousand Fans for your business. 
     
  7. One strategy is to post update or new product announcement via the Fanpage wall.  Another way is to send a Broadcast UPDATE to all your FANs on events or promotion and this become a powerful email marketing tool using social media..  
Facebook fanpage is a powerful ways to build up branding and marketing. It became a platform for online marketing and at the same time social networking…  Beside Facebook, there are many social media which you could leverage as well, for social network as well as for branding….
 
I hope you like this, and do share with friends in Facebook or Twitter…
 
 
To Your Success
Allen Tan
Founder of eEntrepreneurs Club
Online Marketer and Personal Development Success Coach

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Posted in Affiliate Marketing, Attraction Marketing, Facebook Marketing, Internet Entrepreneur, Internet Marketing, Social Network Marketing

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10+ Awesome Ways To Increase Facebook Fans

August 7th, 2010
facebook fan 150x150 10+ Awesome Ways To Increase Facebook Fans10+ Awesome Ways to Increase your Fans In Facebook Page
 
Do you have a Facebook Fan page which you created for personal, professional business and services? How do you get your visitors or friends to Like your page? Fan will not come unless you market your page actively and at the same time providing good information to your fans that create value and attraction. Increase your Fan base is one of the social media marketing strategy to create awareness of your business.
 
Firstly, let's take a step back and review why you need a Page and Why people would want to like your page. There are 2 reasons, a Page give you Branding. Your Page Name or Username gives you a unique brand for your professional services or products. Facebook users who like your page, just need to click the "Like" button to join your page. 
 
Secondly, you are going to create value and provide useful tips and information that crreate values to the fans. Fan Page is not a place to spam and sell products, it will not work. Facebook users like your Page is because of the services and value you created and not what you are offering.
 
Here are 10+ awesome ways which will guide you throught to increase Your Fans to Like your page…
 
eentrepreneursclub 11 10+ Awesome Ways To Increase Facebook Fans
 
1. Suggest to Friends
This is one of the basic way which you could do. Click on the "Suggest To Friends" feature on the Fan Page to invite your personal profile friends. This method may not be an effective ways, because those friends in your profile page may not necessarily be your target visitors. And there is a limitation on the number of page individual facebook user can Like up to a maximum of 500 page. Beyond this limit may not be possible unless facebook change the guideline. Although Suggest a friend is a striaght forward process, but not as recommended.
 
2. Add a Fan Page widget Into Your website or Blog
You could embed your fan page widget into your personal website or blog using Facebook Social Plugin.  The Fan page social widget is one of the effective way, as visitors visit your website or blog, and if they like your contents, just have to push the "Like" button on the Social widget.
 
3. Advertise on Facebook Ads
Advertise your fan page in Facebook Ads to increase fan base. This is not a free method, but is one of the most targeted ways to find friends who have real interest in your professional services or products. You could select your target region/country and age groups. This method of increasing fan base is highly recommended, although there is cost involve, but will immensely increase your fans.
 
4. Add to Signature in Your Email
Use your email signature to add a link back to your facebook fan page. You need to creast a username for your fan page, if you have not, go here . Add your facebook Username that you created : http://www.facebook.com/Your_Fanpage_Username  to your email signature. And each time, you send an email to your friends or subscriber, your page will promote by itself.
 
5. Add to Personal Profile  
Add Your fan page link in your facebook personal profile.  In this way, you are promoting fan page to your friends who visited your profile. Add a fan page link in the "mini bio" field just under your Photo. This way create a buzz each time friends visited your personal profile.
 
coca cola1 10+ Awesome Ways To Increase Facebook Fans
 
6. Post a Link on Facebook Wall.
Each time you make a post to your wall. Add your Fanpage link at the back of your post using the @ Tag. After finishing your message on your wall, simple add "@fanpage_username" and drop down menu will appear where you could select your fan page. Use this method selectively.
 
7. Use The Share Button
The share button is located on the bottom left column of your fan page. Each time you make a new post in your fan page, click the "Share" button to share with your friends in your personal profile.
 
8. Link to Twitter
Share whatever you post in Fan page to Twitter. This will automatically post your facebook fan page content into your twitter account. Facebook will automatically truncate your long message to 140 characters and add a bit.ly link back to your page. Add this to link your page to your twitter account. 
 
9. Create a badge button
Install a HTML profile  on your facebook profile page and embed the badget  to your profile wall tab. You could also embed the badget into your blog or website.
facebook page photo badge 10+ Awesome Ways To Increase Facebook Fans
 
10. Add to Skype
Add a fanpage link on your SKYPE profile page.  When you add friends in SKYPE, People will offen like to see what you have on your fan page and that could potentially be your new fans.
 
11. Post on other Facebook Groups or Fan Page
You could also go into other fan page or groups and make a comment or post which link back to your fan page using @ Tag. This is one way to attact new fans, but again, use selectively.
 
12. Add To Your Articles or Free Giveaway
When writing your articles or giving away freebies to your subscribers. Add a fan page link at the Bios of your articles or freebies. Article is an effective way to increase your visibility to your fan page for brand creation. 
 
That's it. There are many more ways to increase your Fans base and are not limited to just above….
 
Hope you like this and Do Share with Friends in Facebook and Twitter…
 
 
Enjoy!
Allen Tan
Founder of eEntrepreneurs Club

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Posted in Attraction Marketing, Facebook Marketing, Internet Entrepreneur, Internet Marketing, Social Network Marketing

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