Posts Tagged ‘internet marketing’

10+ Awesome Ways To Increase Facebook Fans

August 7th, 2010
10+ Awesome Ways to Increase your Fans In Facebook Page
 
Do you have a Facebook Fan page which you created for personal, professional business and services? How do you get your visitors or friends to Like your page? Fan will not come unless you market your page actively and at the same time providing good information to your fans that create value and attraction. Increase your Fan base is one of the social media marketing strategy to create awareness of your business.
 
Firstly, let's take a step back and review why you need a Page and Why people would want to like your page. There are 2 reasons, a Page give you Branding. Your Page Name or Username gives you a unique brand for your professional services or products. Facebook users who like your page, just need to click the "Like" button to join your page. 
 
Secondly, you are going to create value and provide useful tips and information that crreate values to the fans. Fan Page is not a place to spam and sell products, it will not work. Facebook users like your Page is because of the services and value you created and not what you are offering.
 
Here are 10+ awesome ways which will guide you throught to increase Your Fans to Like your page…
 
 
1. Suggest to Friends
This is one of the basic way which you could do. Click on the "Suggest To Friends" feature on the Fan Page to invite your personal profile friends. This method may not be an effective ways, because those friends in your profile page may not necessarily be your target visitors. And there is a limitation on the number of page individual facebook user can Like up to a maximum of 500 page. Beyond this limit may not be possible unless facebook change the guideline. Although Suggest a friend is a striaght forward process, but not as recommended.
 
2. Add a Fan Page widget Into Your website or Blog
You could embed your fan page widget into your personal website or blog using Facebook Social Plugin.  The Fan page social widget is one of the effective way, as visitors visit your website or blog, and if they like your contents, just have to push the "Like" button on the Social widget.
 
3. Advertise on Facebook Ads
Advertise your fan page in Facebook Ads to increase fan base. This is not a free method, but is one of the most targeted ways to find friends who have real interest in your professional services or products. You could select your target region/country and age groups. This method of increasing fan base is highly recommended, although there is cost involve, but will immensely increase your fans.
 
4. Add to Signature in Your Email
Use your email signature to add a link back to your facebook fan page. You need to creast a username for your fan page, if you have not, go here . Add your facebook Username that you created : http://www.facebook.com/Your_Fanpage_Username  to your email signature. And each time, you send an email to your friends or subscriber, your page will promote by itself.
 
5. Add to Personal Profile  
Add Your fan page link in your facebook personal profile.  In this way, you are promoting fan page to your friends who visited your profile. Add a fan page link in the "mini bio" field just under your Photo. This way create a buzz each time friends visited your personal profile.
 
 
6. Post a Link on Facebook Wall.
Each time you make a post to your wall. Add your Fanpage link at the back of your post using the @ Tag. After finishing your message on your wall, simple add "@fanpage_username" and drop down menu will appear where you could select your fan page. Use this method selectively.
 
7. Use The Share Button
The share button is located on the bottom left column of your fan page. Each time you make a new post in your fan page, click the "Share" button to share with your friends in your personal profile.
 
8. Link to Twitter
Share whatever you post in Fan page to Twitter. This will automatically post your facebook fan page content into your twitter account. Facebook will automatically truncate your long message to 140 characters and add a bit.ly link back to your page. Add this to link your page to your twitter account. 
 
9. Create a badge button
Install a HTML profile  on your facebook profile page and embed the badget  to your profile wall tab. You could also embed the badget into your blog or website.
 
10. Add to Skype
Add a fanpage link on your SKYPE profile page.  When you add friends in SKYPE, People will offen like to see what you have on your fan page and that could potentially be your new fans.
 
11. Post on other Facebook Groups or Fan Page
You could also go into other fan page or groups and make a comment or post which link back to your fan page using @ Tag. This is one way to attact new fans, but again, use selectively.
 
12. Add To Your Articles or Free Giveaway
When writing your articles or giving away freebies to your subscribers. Add a fan page link at the Bios of your articles or freebies. Article is an effective way to increase your visibility to your fan page for brand creation. 
 
That's it. There are many more ways to increase your Fans base and are not limited to just above….
 
Hope you like this and Do Share with Friends in Facebook and Twitter…
 
 
Enjoy!
Allen Tan
Founder of eEntrepreneurs Club

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How To Pick Hot Affiliate Program That Sell

August 1st, 2010
How To Pick Hot Affiliate Program That Sell?

There are many affiliate or network programs online, but some are not worthy in engaging as some may be illegal programs and you may not want to be associated with these type of programs. It is obvious you want to be with a program that offers high quality product that are readily endorsed. The growing number of those who have joined already and are succeeding immensely and proven enough that they are reliable. 
 
Why Join an affiliate program? 
Affiliate program is one of the best business model online. It has been proven again and again that this program works and many online marketers has make success with it in any niche market. The best part is you do not keep inventory and customer services. Another reason it allows you to work part-time. It gives you the opportunity to build a generous residual income and it makes you an owner of a small business. Affiliate programs have already created lots of millionaires. They are the living testimony of how hard work; continuous prospecting, motivating and training others pay off. If ever you are deciding to join one, you must take note that you are getting into something that is patterned to what you are capable of. This will be an assurance that you are capable of doing anything to come out successful. 
 
An example of affiliate program that deliver information in a form of ebook or software.  Clickbank offers affiliate program which you could join for free. To evaluate which are the best seller and hot program, you could use a program call CBEngine. Here are some of the Tips which you could follow… 
 
1. Pick a program Which you have passion
Pick a program that you like and have interest in. One of the best ways of knowing if that is the kind of program you wish to promote is if you are interested in purchasing the product yourself. If that is the case, chances are, there are many others who are also interested in the same program and products. Go into CBEngine, navigate into right bar to select the market or categories which you have passion in, Select sub-categories and Ranking to show Top products in your niche. 
 
2. Programs Which are Endorsed by Experts
Look for a program that is of high quality. For instance, look for one that is associated with many experts in that particular industry. This way, you are assured that of the standard of the program you will be joining into. Normally this can be endorse by testimontial on the product salespage.
 
3. Program that sell and meet the needs of the market
Join in the ones that offer real and viable products. How do you know this? In Clickbank, you could see the "Gravity" of the product. High Gravity means that high percentage of affiliates are making sales on this product. Do some initial research. If possible, track down some of the members and customers to give you testimonial on the credibility of the program. Google the program online to see reviews of the program before signing up. Join forum to get feedback if these program works.
 
4. Compensation Plan
A program with a compensation plan that pays out a residual income and a payout of 30% or more would be a great choice. Clickbank offers affiliate program as high as 75% and most of those are really good. Do not waste your time with programs that do not reward substantially for your efforts. 
 
5. Product Sell price
If the selling price of the product is too high, it may not get good sales conversion. Look for products which gives reasonable price based on the value which people can get. Look at the sales page to determine what value and products are included in the package to judge if the price is reasonable if you will to buy it.
 
6. Marketing Tools and Resources
Select one that has plenty of tools and resources that can help you grow the business in the shortest possible time. Not all affiliate programs have these capacities. Make sure you decide on one with lots of helpful tools you can use.
 
7. Tracking of sales
Check out if the program has a tracking system that can allow you to check your networks and compensation. Also check if they have it available online for you to check anytime and anywhere. Clickbank allows you to check sales anytime anywhere and there are many other affiliate networks allow you to do so.
 
8. Upgrading and Support
The program that is offering strong incentives for members to renew their membership each time. The affiliate program that provides continuous help and upgrades for its products have the tendency to retain its members. These things can assure the growth of your networks. 
 
9. Sales Page
Look at the sales page of the affiliate program. Look, feel and evaluate if the salepage can grab the attention of the visitors eyeball, this is important as it will help to determine your sales conversion later. 
 
Once you have identified 3-5 program, get your affiliate URL Link. For clickbank, it will look like this http://YOURID.hop.clickbank.net. Other affiliate network may use different links to differential your affiliate ID. You could start to market using this affiliate ID immediately or you could cloak it so that visitors will not see the ugly affiliate link. My recommendation is to cloak it using this program and you could start marketing using this shorten link and start making income online.  
 
To succeed in affiliate marketing, there are secrets formula that will help affiliate marketers to drive traffic and sales conversions 24/7 even while you sleep…. To discover how to rake in sales and make money in any niche market, check out "ClickBank Wealth Formula" – a step-by-step affiliate success formula.
 
Share it with your friends in facebook and Twitter…
 
 
To Your Affiliate Marketing Success
Allen Tan
Founder of eEntrepreneurs Club
 
 
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10 Key Success Matrices Of Online Entrepreneur

July 24th, 2010
10 Key Success Matrices of  Online Entrepreneur
 
Venturing into an online business is a totally different ball game compare to any offline business. There are many different ways that constitute to success as an online entrepreneur. Leveraging on the internet to build a business is the way to go in this perpetual evolution. As what Bill Gate said: "If your business is Not Online, You will be out of business…".
 
To really succeed as an online entrepreneur, be it if you are joint venture with someone or as an individual online entrepreneur, it is important to understand how each of this can contribute to success online.
 
Here are 10 key success matrices which are essential but are not limited to only these. 
 
1. Understand Your capabilities
Do you know anything about online marketing ? Do you have technical and programming skill? If not, you will need to start learning some basic as it will help you in getting up to speed, especially in building a blog or landing page. 
 
2. Learn to write
Picking up writing skills and put your own words across to the internet world helps in 2 aspect. Create a uniqueness and your branding. Writing short articles or blog will create your own branding. Learn to wite and develop a writing habbit soon you will be an expert in your own way.
 
3. Be Creative
Online marketing is different from offline methods. Every New ideas will give you extra edge over competitors. Be creative when you go online… as there are many ways to build up your business. There is no standard formula which really works, in fact all methods do works and its a matter how to apply it.  
 
4. Continuous Learning
Online marketing is providing value to the market. Develop a value proposition to attract visitors to visit your website again and again. This requires continuously acquiring new skills and knowledge so that we could value add to our visitors or subscribers.
 
5. Right Business Model
Choose a business model that work best for you. There are many online business models which you could focus… To name a few, affiliate marketing, eBay marketing, Freelance, social network marketing, Blogging, dropshipping, online webinar, Cost Per Action, Online survey, etc… Each model has its own way of marketing methods and it depends on your interest on how this model suits your lifestyle.
 
 
6. Know Your Market Needs
Where is your target market? What you are offering and how your product or services are going to benefits the online community? Understanding the needs and identify solutions to solve the problems will increase your online success.
 
7. Leverage on Tools
There are many free online tools which you could leverage on. Some may need a low investment, but it's worth the investment. Leveraging on tools to help you automate and grow your business is essential. 
 
8. Networking
Online marketing is about networking with people to grow your business. Building relationship with your list is critical and giveaway free gift and tips to your prospective list is essential to your success.
 
9. Be Yourself
It's important to create uniqueness in your own way. Copy and follow others is a "Me Too", and will never get you into anywhere. 
 
10. Develop a Marketing Plan
This is the most critical steps in any online venture. Marketing is about creating awareness of your business to your target market. Develop a 30 days marketing plan. Set goals to ensure you meet each target every day and to ensure by end of each week, you achieved what you have set. 
 
That's it!  I hope you have learn some basic key success matrices, if you want to succeed as online entrepreneur.  Remember that it's NOT the program or products, but your capabilities to create success in any online program or niche market which you are targeting.
 
If you like this,  Share it with Friends in Twitter and Facebook. 
 
 
 
To Your Online Entrepreneur Success
Allen Tan
Founder of eEntrepreneurs Club

7 Powerful Tips To Drive High Conversion Traffic To Your Website

July 10th, 2010
7 Useful Tips to Target Highly Conversion Leads
 
In any online business, generating high conversion leads into your website is key to your online business survival. Regardless of any niche market or network marketing business your are in, without high quality leads, conversion rate will be low and your business will be at risk.  
 
There are DO's and DON'T. Do not buy Leads online that offers a huge amount of leads at a very low price or similar kind of offer, try to avoid this, as these leads are somehow not targeted. And the other reasons being that we do not know where the sources of these leads are from. The similar leads may have been used and sold to other people many times. These are the offers which we need to evaluate before we actually buy it.
 
Here are 7 useful tips to help you get highly targeted leads into your business.
 
1. Keywords
You need to research Keywords Term with at least 500 searches per month. Keyword research is vital in generating highly targeted leads in any niche market. You need to spend considerable among of time in building up your keyword list in your niche. And use these list of keywords in the following online marketing effort. Do Your Keywords Research Here.
 
2. Articles
Use Articles to drive targeted Leads into your website. Write articles and include keywords that you have researched. An example if you are writing an articles on "Solar Energy for Home", your article should consist of keywords like "renewable energy", "home made energy" or "residential energy" as your targeted keyword phrase within your article.
 
3. Pay-Per-Click Ads
Bid for keywords that are targeted in your niche. Adwords is one of the largest PPC network around, but its getting expensive these days. Yahoo Search marketing and other search engine marketing sites offer similar PPC campaign at a much lower cost. Plan your budget before entering into PPC marketing.
 
4. Social Media Ads
Use keywords which are targeted into a specific market or friends. An example in Facebook, target people who have specific "interest" in your niche, by selecting multiple keywords that are highly targeted in your niche. For example if you are in Online Marketing Coaching, target people who have specific interest in: "Entrepreneur", "Network marketing", "Home Business online". Specify your target region and age groups will make your campaign more specific and laser targeted.
 
5. Create a Lens
Create a Squidoo lens and share a specific topic to your visitors. People who like your lens will visit your website, and these visitors are usually have the same interest in your services and products. Go to squidoo lens to create a topic of your niche now.
 
6. Discussion Group and Forum
Online forums are good places and you should join 2-3 forums with huge visitors per month. You join forum to answers and post questions in your topic of interest. Forum are not places where you can spam your product offering. Its a place to Share and show people your area of expertise and people who regards you as an expert will visit your link and often these visitors are with specific interest in your niche.
 
7. Solo Ads
Solo ads are paid Ezine Ads which you could use to attract targeted visitors into your website. There are many online eZine offer Solo ads which you could use to drive targted leads into your business. 
 
Overall, driving at least 500 targeted visitors into your website per day is a target which you should set. Assumming 10% of your traffic have real interest in your products, you should be generate at least 30-50 leads in a day into your business…. 
 
That's it, and if you like this post.
Share it with your friends Online in Facebook or Twitter using button on this post.
 
 
 
To Your Marketing Success
Allen Tan
Founder of eEntrepreneurs Club
 
P.S: Work with Allen : Build on Your Success with eEntrepreneurs Club. Join my network to your journey to Entrepreneurial success.

How To Create Your Own Product And Sell Online

July 3rd, 2010
3 Awesome Ways To Create Your Own product and Market Online In 24 hours
 
There are many ways to create and market your own products online. I am referring to informational product such as ebook. Promoting eBook online is one of the most lucrative online business model. Selling Physical products however has its advantages and disadvantages. The limitation in selling physical products are inventory control, shipment etc. In this post, I will focus on informational products – that is eBook, which you could create within 7 days or as fast as within 24 hours.
 
1. Private Label Rights (PLR)
Purchase PLR ebook which you could brand it under your own name. There are many PLR products online which you could purchase at an affordable price and your could alter the title, change the graphics of the sales webpage, change the headline as well as changing the author name to your own name. This is one of the best online business model of creating a product in your own niche.  Here are some places where you can source for a PLR products in any niche market.
 
2. Hire an Expert
Another ways to create your product is to hire an expert. You could hire a ghost writer to write an ebook for you within a few days. The price may varies and depends on word counts and your negotiation with the experts. Here are places which you could source for a good writter Online. 
 
3. Write Your Own eBook
If you like writing,  You could write a 10-15 pages ebook on a particular niche topic and market it online for a low cost which people can afford. One good way is to combine PLR articles which i highlighted in method 1 above, combine a few PLR articles on the same niche to form into an eBook.  This will shorten your development time and you just need to change the heading and a few lines just to make it original from your own words. Topics which you could write includes "How To" topic such as – "How to Build Solar Power for Home", "How I Lost 10pounds In 30 Days". Write Topic which you have the passion in or which you have personally experienced..
 
These 3 methods are by far the most effective way to create your own product and sell it online under your own branding. The next step will be to create your own sales page and website. You may want to use some graphics and webpage that come along with the PLR products and just do modification on the headline, contents and add in your name to it. You could use the PLR articles to create contents on your sales page and add a few graphics, a payment processor such as Paypal or Alertpay and you should be ready to bring your own product to market online. 
 
It may sound simple, but you must take the first step to learn and take action. As you go along, you should be able to add more new products of your own as fast as within 24 hours.
 
If you like this post, share it with your friends in Facebook or Twitter using buttons on this post.
 
 
To Your Success
Allen Tan
Founder of eEntrepreneurs Club
 
P.S: Share this post with Friends On Facebook and Twitter

10 Ways To Market Your Business Online

June 18th, 2010
10 Awesome Ways to Market Your business Online
 
In the current internet evolution, if you do not bring your business online, you will be Out of Business.  This is in fact very true especially in the emerging of Web 2.0/3.0 evolution which is growing at a tremendous rate.
 
To market your business online, you need to have a well design professional website and rich contents that provides value to the visitors. Regardless of what business you are in, marketing your business online not only create your brand awareness, but brings incremental sales conversions.  
 
The problems with most website owners is that, they do not know where and how to market their products and services online. They created a website and expect visitors to come in and miracles to happen.. and this results in unsuccessful online startup.
 
Here are 10 Awesome Ways which you could adopt to market your business online and to gain maximum exposure for your business.
 
1. Press release
Online Press release (PR) is an effective ways to market your business. Any good quality press release will be rank on the first page by Google with a set of competitive targeted keywords.  Here are some of the PR site which you could submit your business, Just to name a few. Webwire.com | Prnewswire.com | Businesswire.com | Prweb.com
 
2. Pay Per Click (PPC)
PPC is an online paid advertisement and this is laser targeted. Adwords is one of the largest PPC advertising sites online and i do recommend that You go through google Adwords training before embarking into PPC marketing. Other PPC advertising sites includes Yahoo! Search Marketing and Microsoft Ad center which offer similar PPC advertising program. There are online business which mainly focus on PPC and are generating millions of sales. However, if you do not master PPC skill, you could be spending a huge amount of money without making any profit.
 
3. Social Media Marketing
Leveraging on Web2.0 social media site like facebook, Myspace or twitter to market your business. Create a Page to advertise your business on this social media site and invite targeted prospect to join your page. One thing good about social media like facebook is that, you could select people based on interests, country, age groups which makes your online marketing highly targeted. Example, if you are offering wedding services, you might target to a specific age groups and marital status.
 
4. eZines
EZine is Online Magazine which are distributed to a huge group of subscribers by emails. Some eZine are focus on a specific market or products, some specific ezine focus on Health and Fitness, Computer & Software…etc. Ezine marketing is targeted and is a perfect marketing model for affiliate marketing or any online business. Check out Directory of Ezine to access to list of Ezine. 
 
 
5. Articles Marketing
Articles marketing is free and is an effective ways to market your business online. Article marketing is highly targeted and articles can be easily indexed by search engine based on the competitive keyword used. Articles submission helps increase back-links and ranking to your website and is part of the SEO Strategy. There are tools which could help to submit your articles to 100s of articles directory at the click of a button. The results from article marketing is long term and its one of the best online marketing methods which i recommmend to any online marketers.
 
6. Video Marketing
Social media Video sharing sites like Youtube and Metacafe are the most visited sites online. Youtube visitors watched more than 100millions videos per day. Video marketing is a targeted platform to promote any business online. Use a video cam to record a 5mins video on your business and edit it using Window Movie maker before uploading into Youtube. 
 
7. Search Engine Marketing (SEO and SEM)
Search Engine or SEO marketing is a organic traffic strategy which leveraging on Search engine to spider your website based on popularity and backlink. This is a long term strategy and you need to understand the concept of off-page marketing and back-linking. Go to alexa.com and enter your web URL, to see how your website is being rank. Article marketing is one ways which you could increase backlinks.
 
8. Joint Venture
JV is a partnership program to look for business partners online to market each others business. Choose a partner's business which are in compliment to your business. If you are in health and fitness business, partner with someone who are in the sports equipment related business. JV partnership will leverage on each others capabilities to increase your web conversions.
 
9. Online Forum
Participate in online forums and group discussion where you can market to your targeted demographic. Introduce yourself and demonstrate your expertise in your business. Forums which you could join for free includes forums.digitalpoint.com or simply go online to search for forum in your niche which you could join. This marketing methods needs alot of patience. 
 
10. Referral or Affiliate Program
If you are marketing your own products. Develop your own affiliate program where you can have hndreds of affiliate to market your business for you. You define your pay out commission to affiliate who market your products. Affiliate marketing strategy is one of the best online marketing to growth your sales, because you are leveraging a group of online marketers who are interested in your products to build business for you.
 
These 10 ways are by far proven to be effective and hope this is helpful in marketing your business online.  If any of your friends who are starting a business, this may help them to increase sales conversions and profitability.
 
…Share this post with friends in Facebook and Twitter using buttons on this post.
 
 
To Your Online Marketing Success
Allen Tan
Founder of eEntrepreneurs Club
 
 
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How To Turn Your Passion Into A Profitable Online Business

June 14th, 2010
Turn Your Passion Into A Profitable Online Business
 
Many people have their own passion, interests and hobbies which they really enjoy in life. Some people enjoy their interest so much that they turn them into a business which they run it for a lifetime. It's one of the most effective ways to build your own business out from your own interest, since you could do it well.
 
If you have passion for pets, fishing, sports, web programming or anything, you could easily turn these passion and interest into a profitable online business if you know how to.
 
If you really want to learn how you could do that, below are some powerful steps which enable you to build a profitable Online Business… You could do extremely well in this business, simply because you have passion for it.
 
Here is the process which you could follow:-
 
#1 – List Down Your Passion
List down things that you like most, your passion, interests and hobbies. It's could be yours or your family interest and hobbies. Brainstorm how much you know about those interests that you have listed. Can you turn this list into a long term business?
 
#2 – Research Your Niche Market
After you have list down your passion and interest. You need to do your market research to explore what you could do in the area of your interest. You are going to find a niche market. For example, if you have passion for Dogs. Research Dogs market to evaluate possible Dog niche  markets. It could be Dog's Training, Dog grooming courses, Dog's Food or Dog's kennel. Research your niche from these sites like amazon.com, ebay.com, magazines.com, google groups, yahoo answers, clickbank.com or commission junction. You are going to evaluate what is the Hot products in your niche markets and if this market really profitable.
 
#3 – Keyword research
Once you have identified a niche market, it time to research on keywords which will results in getting visitors to your business. Take Dog Training as a niche market for example. You need to research keywords that online visitors will use to look for this products. Go to Google Keyword tools (https://adwords.google.com/select/KeywordToolExternal) or any online keyword research tools for your keyword research. You could use paid keyword research tools like Spyfu.com, market samurai, keyword elite or keyword spy tool. Discover top 20 root keywords, in Dog training niche for instance "basic dog training", "how to train a dog". will be your root keywords.  The keyword research is to identify how many searches people are using that keywords to find these products online. Identify keywords which has less competitions but have more than 500 searches per month. Write down these keywords, as later you will need it to build your online store.
 
#4 – Identify Products That Generate Income
Research products in your niche that could generate highest among of income for you. Go into places like Clickbank.com or commission junction to research products in your niche. Also visit amazon or ebay to find products in your niche. Sign up as affiliate in your choosen products for promotion. One of the key success strategy is to develop your own products, but if you do not have your own, don't worry, you could purchase a PLR (Private Label Rights) product and sell it under your own brand. There are plenty out there to choose from.
 
#5 – Build Your Online Store 
Use the keywords which you have selected in Step#3 and build your store with contents that includes those keywords. Choose a domain name which is also close to one of the keywords and build your online store under your choosen domain name.
 
Follow this process to brainstorm and to identify your niche market based on your interests. You should be able to identify a profitable niche market which can create a steady stream of income for you.  
 
Your initial steps is to list down your passion, niche market and interest. Share your interest and hobbies with me in the below comment box. I may be able to provide some advise…
 
That's it. Hope you like this post and please continue to share with your friends in Facebook or Twitter. 
 
 
 
To Your Niche Marketing Success
Allen Tan
Founder of eEntrepreneurs Club
 
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