What really contribute to the failure in MLM marketing?
A few problems that some new MLM marketing people have:
1. No upline support.
Once a person joins a new MLM marketing program, he or she is vulnerable and needs a lot of help from something or someone.
In many cases, the uplines are not actively helping them. This happens a lot when the uplines are simply sponsoring as many people as they can with no regard to what happens to them after they get sponsored.
In most standard MLM marketing programs, it is important that the new person gets immediate assistance from a local person, or tools that you have. Otherwise their chances for survival are very slim. And they will quit in a few weeks or even days..
2. New MLM marketers cannot sell.
This is probably the major reason most people do not make it in MLM marketing. By using standard MLM techniques, you have got to sell and learn how to speak at opportunity meetings and the like. New MLM Marketers need the tools and a material to support them in the selling. Now, the upline has to provide the coaching, that is the “Train the Trainer” session in order for the New MLM to pick up quickly.
3. MLM’er cannot generate good leads.
Next to the selling problem, this has to be the next biggest reason most people fail in MLM marketing.
Here is a picture of what normally happens. The new person has just signed up in an exciting MLM program. He is taught by the manuals, meetings and so forth, how he should “share” his product with his friends, neighbors and relatives.
Normally, he is not comfortable with this, and if he is typical, he will have many sleepless, tossing and turning nights. He just doesn’t want to “impose” on his friends! He would feel a lot more comfortable just presenting his opportunity to strangers. Getting into Cold market can be much tougher than a warm market, but having say that, without targeting the cold market, you warm market will go dry.
4. No true duplicative system.
If the MLM marketing company must be promoted through expensive methods, this is not feasible.
Learning how to sell, or to speak and conduct an opportunity meeting is just not duplicative. Only a few people can do this. Here again, is a very important reason a lot of would be MLM’ers die on the vine.
5. Selling by mail using standard MLM techniques.
Traditional way to marketing MLM is to spend all spare time to call around and travel around to get prospects. A lot of people already have full time job, it is hard to find extra time to travel and make phone calls. This is why these MLM marketers cannot keep their program going. Leverage on the Internet is one way to promote MLM business. However, Not all MLM’ers know How to…
6. The marketer is not sure about the MLM marketing company or service.
Often a person will sign up in a MLM marketing program in a “fit of excitement.” After the dust clears, he comes down to earth and reality slowly sets in.
Pick an established and financially sound MLM company that is at least two years old with unquestionable products or services. That way, you can feel good about the company and products that you are promoting. There is nothing quite like being able to “tell the complete truth” to your prospective customers.
7. They do not stick with it long enough.
Starting any company takes time, and this is true with an MLM marketing program as well.
By the time you study the program, write and receive literature: study this and sign up; get the literature, etc. a lot of time has been spent. And then you have to generate your leads and so on.
It will take several months before you can expect much of anything to happen to your MLM marketing. You should set in your mind that you are going to stick with this for at least sometime. That just makes good business sense.
Author: Allen Tan
