Posts Tagged ‘online marketing’

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Chase Your Passion

August 13th, 2010

Chase Your Passion, Not Your Pension.


If you have a passion for something in life which could create value to others and yourself. Build and expand on it…

 

Create a vision, develop a plan to ensure you achieve your dream… Many of us have passion to achieve success in life, be it in corporate, social, career or personal financial goal. Think about how you can turn your passion into a dream where you can live and that benefits you and people around you and online community.


If you do sometime which you like and with passion, you will do it well. You will not be 100% committed to something which you do not have interest or no passion at all. Understanding how deep your interest and how much knowledge or experience you have on your passion, drop them down to see if your expertise and knowledge can convert into a real dream, a business or something which can last you forever with financial success and benefits for others.


Step1: List your passion. 

You may have no idea. Look around your friends and families, what do they like most, and are these your interest as well?  Do You love to write poem, compose song, personal coaching, places of interest, pets, sports, Golf, fishing, Technology..etc.


Step2: Self Evaluation

How much you know about your passion?   How deep you know about your passion…? What level of expertise you have? You do not need to be an real expert, but with knowledge of what you know is sufficient.


Step3: Bring Value and Benefits

How can your knowledge benefit others?  List 5-10 benefits. How others can benefit from what you have to share and offer.


If you follow this basic steps, you are on your way to build a dream of your own….


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To your success.

Allen Tan

Founder of eEntrepreneurs Club

Online Marketer & Personal Development Coach


To Learn More How to Build Upon Your Passion to Create Wealth and Personal Success..

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Posted in Affiliate Marketing, Attraction Marketing, Entrepreneur Mindset, Internet Entrepreneur, Personal Development

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How To Pick Hot Affiliate Program That Sell

August 1st, 2010
How To Pick Hot Affiliate Program That Sell?

There are many affiliate or network programs online, but some are not worthy in engaging as some may be illegal programs and you may not want to be associated with these type of programs. It is obvious you want to be with a program that offers high quality product that are readily endorsed. The growing number of those who have joined already and are succeeding immensely and proven enough that they are reliable. 
 
Why Join an affiliate program? 
Affiliate program is one of the best business model online. It has been proven again and again that this program works and many online marketers has make success with it in any niche market. The best part is you do not keep inventory and customer services. Another reason it allows you to work part-time. It gives you the opportunity to build a generous residual income and it makes you an owner of a small business. Affiliate programs have already created lots of millionaires. They are the living testimony of how hard work; continuous prospecting, motivating and training others pay off. If ever you are deciding to join one, you must take note that you are getting into something that is patterned to what you are capable of. This will be an assurance that you are capable of doing anything to come out successful. 
 
An example of affiliate program that deliver information in a form of ebook or software.  Clickbank offers affiliate program which you could join for free. To evaluate which are the best seller and hot program, you could use a program call CBEngine. Here are some of the Tips which you could follow… 
 
1. Pick a program Which you have passion
Pick a program that you like and have interest in. One of the best ways of knowing if that is the kind of program you wish to promote is if you are interested in purchasing the product yourself. If that is the case, chances are, there are many others who are also interested in the same program and products. Go into CBEngine, navigate into right bar to select the market or categories which you have passion in, Select sub-categories and Ranking to show Top products in your niche. 
 
2. Programs Which are Endorsed by Experts
Look for a program that is of high quality. For instance, look for one that is associated with many experts in that particular industry. This way, you are assured that of the standard of the program you will be joining into. Normally this can be endorse by testimontial on the product salespage.
 
3. Program that sell and meet the needs of the market
Join in the ones that offer real and viable products. How do you know this? In Clickbank, you could see the "Gravity" of the product. High Gravity means that high percentage of affiliates are making sales on this product. Do some initial research. If possible, track down some of the members and customers to give you testimonial on the credibility of the program. Google the program online to see reviews of the program before signing up. Join forum to get feedback if these program works.
 
4. Compensation Plan
A program with a compensation plan that pays out a residual income and a payout of 30% or more would be a great choice. Clickbank offers affiliate program as high as 75% and most of those are really good. Do not waste your time with programs that do not reward substantially for your efforts. 
 
5. Product Sell price
If the selling price of the product is too high, it may not get good sales conversion. Look for products which gives reasonable price based on the value which people can get. Look at the sales page to determine what value and products are included in the package to judge if the price is reasonable if you will to buy it.
 
6. Marketing Tools and Resources
Select one that has plenty of tools and resources that can help you grow the business in the shortest possible time. Not all affiliate programs have these capacities. Make sure you decide on one with lots of helpful tools you can use.
 
7. Tracking of sales
Check out if the program has a tracking system that can allow you to check your networks and compensation. Also check if they have it available online for you to check anytime and anywhere. Clickbank allows you to check sales anytime anywhere and there are many other affiliate networks allow you to do so.
 
8. Upgrading and Support
The program that is offering strong incentives for members to renew their membership each time. The affiliate program that provides continuous help and upgrades for its products have the tendency to retain its members. These things can assure the growth of your networks. 
 
9. Sales Page
Look at the sales page of the affiliate program. Look, feel and evaluate if the salepage can grab the attention of the visitors eyeball, this is important as it will help to determine your sales conversion later. 
 
Once you have identified 3-5 program, get your affiliate URL Link. For clickbank, it will look like this http://YOURID.hop.clickbank.net. Other affiliate network may use different links to differential your affiliate ID. You could start to market using this affiliate ID immediately or you could cloak it so that visitors will not see the ugly affiliate link. My recommendation is to cloak it using this program and you could start marketing using this shorten link and start making income online.  
 
To succeed in affiliate marketing, there are secrets formula that will help affiliate marketers to drive traffic and sales conversions 24/7 even while you sleep…. To discover how to rake in sales and make money in any niche market, check out "ClickBank Wealth Formula" – a step-by-step affiliate success formula.
 
Share it with your friends in facebook and Twitter…
 
 
To Your Affiliate Marketing Success
Allen Tan
Founder of eEntrepreneurs Club
 
 
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Posted in Affiliate Marketing, Internet Entrepreneur, Internet Marketing, Multiple Stream of Income, Start a Home Business

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10 Key Success Matrices Of Online Entrepreneur

July 24th, 2010
10 Key Success Matrices of  Online Entrepreneur
 
Venturing into an online business is a totally different ball game compare to any offline business. There are many different ways that constitute to success as an online entrepreneur. Leveraging on the internet to build a business is the way to go in this perpetual evolution. As what Bill Gate said: "If your business is Not Online, You will be out of business…".
 
To really succeed as an online entrepreneur, be it if you are joint venture with someone or as an individual online entrepreneur, it is important to understand how each of this can contribute to success online.
 
Here are 10 key success matrices which are essential but are not limited to only these. 
 
1. Understand Your capabilities
Do you know anything about online marketing ? Do you have technical and programming skill? If not, you will need to start learning some basic as it will help you in getting up to speed, especially in building a blog or landing page. 
 
2. Learn to write
Picking up writing skills and put your own words across to the internet world helps in 2 aspect. Create a uniqueness and your branding. Writing short articles or blog will create your own branding. Learn to wite and develop a writing habbit soon you will be an expert in your own way.
 
3. Be Creative
Online marketing is different from offline methods. Every New ideas will give you extra edge over competitors. Be creative when you go online… as there are many ways to build up your business. There is no standard formula which really works, in fact all methods do works and its a matter how to apply it.  
 
4. Continuous Learning
Online marketing is providing value to the market. Develop a value proposition to attract visitors to visit your website again and again. This requires continuously acquiring new skills and knowledge so that we could value add to our visitors or subscribers.
 
5. Right Business Model
Choose a business model that work best for you. There are many online business models which you could focus… To name a few, affiliate marketing, eBay marketing, Freelance, social network marketing, Blogging, dropshipping, online webinar, Cost Per Action, Online survey, etc… Each model has its own way of marketing methods and it depends on your interest on how this model suits your lifestyle.
 
 
6. Know Your Market Needs
Where is your target market? What you are offering and how your product or services are going to benefits the online community? Understanding the needs and identify solutions to solve the problems will increase your online success.
 
7. Leverage on Tools
There are many free online tools which you could leverage on. Some may need a low investment, but it's worth the investment. Leveraging on tools to help you automate and grow your business is essential. 
 
8. Networking
Online marketing is about networking with people to grow your business. Building relationship with your list is critical and giveaway free gift and tips to your prospective list is essential to your success.
 
9. Be Yourself
It's important to create uniqueness in your own way. Copy and follow others is a "Me Too", and will never get you into anywhere. 
 
10. Develop a Marketing Plan
This is the most critical steps in any online venture. Marketing is about creating awareness of your business to your target market. Develop a 30 days marketing plan. Set goals to ensure you meet each target every day and to ensure by end of each week, you achieved what you have set. 
 
That's it!  I hope you have learn some basic key success matrices, if you want to succeed as online entrepreneur.  Remember that it's NOT the program or products, but your capabilities to create success in any online program or niche market which you are targeting.
 
If you like this,  Share it with Friends in Twitter and Facebook. 
 
 
 
To Your Online Entrepreneur Success
Allen Tan
Founder of eEntrepreneurs Club

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Posted in Entrepreneur Mindset, Internet Entrepreneur, Internet Marketing, Network Marketing, Personal Development, Social Network Marketing, marketing plan

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How To Create Your Own Product And Sell Online

July 3rd, 2010
3 Awesome Ways To Create Your Own product and Market Online In 24 hours
 
There are many ways to create and market your own products online. I am referring to informational product such as ebook. Promoting eBook online is one of the most lucrative online business model. Selling Physical products however has its advantages and disadvantages. The limitation in selling physical products are inventory control, shipment etc. In this post, I will focus on informational products – that is eBook, which you could create within 7 days or as fast as within 24 hours.
 
1. Private Label Rights (PLR)
Purchase PLR ebook which you could brand it under your own name. There are many PLR products online which you could purchase at an affordable price and your could alter the title, change the graphics of the sales webpage, change the headline as well as changing the author name to your own name. This is one of the best online business model of creating a product in your own niche.  Here are some places where you can source for a PLR products in any niche market.
 
2. Hire an Expert
Another ways to create your product is to hire an expert. You could hire a ghost writer to write an ebook for you within a few days. The price may varies and depends on word counts and your negotiation with the experts. Here are places which you could source for a good writter Online. 
 
3. Write Your Own eBook
If you like writing,  You could write a 10-15 pages ebook on a particular niche topic and market it online for a low cost which people can afford. One good way is to combine PLR articles which i highlighted in method 1 above, combine a few PLR articles on the same niche to form into an eBook.  This will shorten your development time and you just need to change the heading and a few lines just to make it original from your own words. Topics which you could write includes "How To" topic such as – "How to Build Solar Power for Home", "How I Lost 10pounds In 30 Days". Write Topic which you have the passion in or which you have personally experienced..
 
These 3 methods are by far the most effective way to create your own product and sell it online under your own branding. The next step will be to create your own sales page and website. You may want to use some graphics and webpage that come along with the PLR products and just do modification on the headline, contents and add in your name to it. You could use the PLR articles to create contents on your sales page and add a few graphics, a payment processor such as Paypal or Alertpay and you should be ready to bring your own product to market online. 
 
It may sound simple, but you must take the first step to learn and take action. As you go along, you should be able to add more new products of your own as fast as within 24 hours.
 
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To Your Success
Allen Tan
Founder of eEntrepreneurs Club
 
P.S: Share this post with Friends On Facebook and Twitter

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Posted in Affiliate Marketing, Build a Website, Internet Entrepreneur, Internet Marketing, Start a Home Business, Stay Home Millionaires Club

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10 Ways To Market Your Business Online

June 18th, 2010
10 Awesome Ways to Market Your business Online
 
In the current internet evolution, if you do not bring your business online, you will be Out of Business.  This is in fact very true especially in the emerging of Web 2.0/3.0 evolution which is growing at a tremendous rate.
 
To market your business online, you need to have a well design professional website and rich contents that provides value to the visitors. Regardless of what business you are in, marketing your business online not only create your brand awareness, but brings incremental sales conversions.  
 
The problems with most website owners is that, they do not know where and how to market their products and services online. They created a website and expect visitors to come in and miracles to happen.. and this results in unsuccessful online startup.
 
Here are 10 Awesome Ways which you could adopt to market your business online and to gain maximum exposure for your business.
 
1. Press release
Online Press release (PR) is an effective ways to market your business. Any good quality press release will be rank on the first page by Google with a set of competitive targeted keywords.  Here are some of the PR site which you could submit your business, Just to name a few. Webwire.com | Prnewswire.com | Businesswire.com | Prweb.com
 
2. Pay Per Click (PPC)
PPC is an online paid advertisement and this is laser targeted. Adwords is one of the largest PPC advertising sites online and i do recommend that You go through google Adwords training before embarking into PPC marketing. Other PPC advertising sites includes Yahoo! Search Marketing and Microsoft Ad center which offer similar PPC advertising program. There are online business which mainly focus on PPC and are generating millions of sales. However, if you do not master PPC skill, you could be spending a huge amount of money without making any profit.
 
3. Social Media Marketing
Leveraging on Web2.0 social media site like facebook, Myspace or twitter to market your business. Create a Page to advertise your business on this social media site and invite targeted prospect to join your page. One thing good about social media like facebook is that, you could select people based on interests, country, age groups which makes your online marketing highly targeted. Example, if you are offering wedding services, you might target to a specific age groups and marital status.
 
4. eZines
EZine is Online Magazine which are distributed to a huge group of subscribers by emails. Some eZine are focus on a specific market or products, some specific ezine focus on Health and Fitness, Computer & Software…etc. Ezine marketing is targeted and is a perfect marketing model for affiliate marketing or any online business. Check out Directory of Ezine to access to list of Ezine. 
 
 
5. Articles Marketing
Articles marketing is free and is an effective ways to market your business online. Article marketing is highly targeted and articles can be easily indexed by search engine based on the competitive keyword used. Articles submission helps increase back-links and ranking to your website and is part of the SEO Strategy. There are tools which could help to submit your articles to 100s of articles directory at the click of a button. The results from article marketing is long term and its one of the best online marketing methods which i recommmend to any online marketers.
 
6. Video Marketing
Social media Video sharing sites like Youtube and Metacafe are the most visited sites online. Youtube visitors watched more than 100millions videos per day. Video marketing is a targeted platform to promote any business online. Use a video cam to record a 5mins video on your business and edit it using Window Movie maker before uploading into Youtube. 
 
7. Search Engine Marketing (SEO and SEM)
Search Engine or SEO marketing is a organic traffic strategy which leveraging on Search engine to spider your website based on popularity and backlink. This is a long term strategy and you need to understand the concept of off-page marketing and back-linking. Go to alexa.com and enter your web URL, to see how your website is being rank. Article marketing is one ways which you could increase backlinks.
 
8. Joint Venture
JV is a partnership program to look for business partners online to market each others business. Choose a partner's business which are in compliment to your business. If you are in health and fitness business, partner with someone who are in the sports equipment related business. JV partnership will leverage on each others capabilities to increase your web conversions.
 
9. Online Forum
Participate in online forums and group discussion where you can market to your targeted demographic. Introduce yourself and demonstrate your expertise in your business. Forums which you could join for free includes forums.digitalpoint.com or simply go online to search for forum in your niche which you could join. This marketing methods needs alot of patience. 
 
10. Referral or Affiliate Program
If you are marketing your own products. Develop your own affiliate program where you can have hndreds of affiliate to market your business for you. You define your pay out commission to affiliate who market your products. Affiliate marketing strategy is one of the best online marketing to growth your sales, because you are leveraging a group of online marketers who are interested in your products to build business for you.
 
These 10 ways are by far proven to be effective and hope this is helpful in marketing your business online.  If any of your friends who are starting a business, this may help them to increase sales conversions and profitability.
 
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To Your Online Marketing Success
Allen Tan
Founder of eEntrepreneurs Club
 
 
Useful Resources:

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Posted in Affiliate Marketing, Internet Entrepreneur, Network Marketing, Social Network Marketing, Start a Home Business, Website Advertising

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7 Common Mistakes Made By New Network Marketer

May 19th, 2010

7 Common Mistakes Made By New Network Marketers

Here is the fact, to be successful when joining any network marketing program, and ensure long term survival in the industry, We need to learn and understand the basic as a newbie. The truth is 90% of new network marketers either fail or struggling to make it after joining any network marketing program.

I have seen new network marketers making the same mistakes over and over again. Here are 7 most common made mistakes, but there are not limited to only these.

Mistake #1 – Don’t take time to complete the Training
Its really sad to see this, but its true. Most marketers do not take or complete the courses provided by the network marketing program. Be it product, sales or marketing training. Learning the necessary Skill is the key to success.

Mistake #2 – Taking it too Easy…
Most new marketers do not take the program seriously. Some doing it whenever they like it… and worst of all they expect the Sponsor or leaders to place downline below them…or hoping for a Spill-over from any uplines… This big mistake contribute to major failure..

Mistake #3 – Cannot Take Rejection
After a few rounds of rejection from friends or prospect, the marketers get disappointed and discourage easily and eventually, think that the program does’nt really work out and then what’s next… Sponsors are there to help. They will hold you by the hands when you are new and slowly loosen as you gets more into the business. Sponsors are always there for you to call or email for any help. Make use of sponsor to make a presentation with you to prospect… and you will learn from there.

Mistake #4 – Do not know how to leverage on Sponsors or leaders
Sponsors are there to help. They will hold you by the hands when you are new and slowly loosen as you gets more into the business.  Sponsors are always there for you to call or email for any help. Make use of sponsor to make a presentation with you to prospect… and you will learn from there.

Mistake #5 – Focus too much on recruiting.
Over selling of products to friends and relative you know…and hoping to get the recruitment done quickly. New marketers just forget about the benefits the product or services can bring.. Even if the new prospect do not want to join the business, But they could be a Customer using the product or services.

Mistake #6 – Forget about Yourself
Selling products, focus on the network companies brand and benefits of the program… But forget about self branding. I belief that people join people, products and program play a part. But branding Yourself is just as important…

Mistake #7 – Telling prospect the opportunity is easy
New network marketers normally are new and usually provide misleading information to prospect to seduce prospect into joining the business. Lack of knowledge and providing misleading details might results in poor retention rate…

Mistake #8………

Hope this is useful and serve as a guide to help new marketers when You Join any Network marketing Program or when You sponsor someone into Your Business…

If you like this post, share with your friends in Facebook or Twitter….

To Your Network Marketing Success
Allen Tan
Founder of eEntrepreneursClub

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Posted in Internet Entrepreneur, Leadership, MLM Business, Social Network Marketing, Uncategorized

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Twitter Marketing Strategy

February 16th, 2010

Social Network – Twitter Marketing Strategy

Twitter MarketingTwitter is one of the fast growing online social networking portal since its inception a few years ago. Since then, Twitter has started to be one of the top online marketing platform among business owners and online marketers to market their products and services via this targeted social media.

Twitter is slightly different from other social media. It has a very limited tweet space of 140 characters, and that is all you can send your message in 2-3 lines. How Twitter works is that it allows people to follow others and in turn, one can follow back. The more people following you, your chances of marketing your products to a wider audiences increases. However, there are drawback as well and needs to take precaution when tweeting.

* You are not allow to follow a huge number of people agreesively a day, it will be regards as spam
* Beware of 2,000 following limits, if the amount of people you follow and your follower has a huge gap.
* Do not tweet your offer too offen with a similar tweet message, as it will regards as spam.
* Be careful in using a third party tweeting tools to accelerate your followers count, as this may potential cause issues later.

Marketing on twitter can be effective, and can potentially generate good quality leads and sales.
Here are some  tips which you could adopt to make your marketing effort payoff in Twitter.

  1. Tweet at the right time on a daily basis. Do not tweet about your products and services too often, as a guide, 1 product promo tweet out of every 7 tweet.
  2. ReTweet: Use retweet function (RT) to share interesting tweet from the people that you are following or follower. This increases credibility and trust and helps to build relationship with people following you.
  3. Tweet somethings that provide values or offer a Free downloadable eBook or software.
  4. Use online tweeting tool such as to send a direct message (DM) to new followers automatically. In this Direct Message,  introduce yourself and send your follower to your website or blog. Learn how to send auto DM using this tool.
  5. Create an attractive personal bio with your Photo. Your bio will give you a personal branding.
  6. Use a nice background. Learn how to create a nice twitter background here.
  7. Send Direct Message (DM) to your follower to build a closer relationship. As in other social media, its all about social networking, relationship is key to ensure your followers continue to follow you and likes what you have to offer.

Hope this 7 key secrets to Twitter marketing success helps to bring you more leads and sales to your online business.

Helpful Resources:
Twitter Online System

Social Oomph

Twitter Guidebook

To Your Social Network Marketing Success!
Allen Tan
Home Business Consultant
twitter.com/bestallentan

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Posted in Internet Entrepreneur, Social Network Marketing, Uncategorized, marketing plan

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