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7 Powerful Ways To Research Niche Market

October 31st, 2010
niche marketing 300x299 150x150 7 Powerful Ways To Research Niche Market7 Powerful Ways to Niche Marketing Research
 
In online marketing, market research is a critical step to building a profitable business. Proper Market research will also leads to increase in organic traffic through SEO. 
 
The key objective in niche market research is to identify a niche that needs a solution. It's a process of finding market segments that are small but potentially profitable nonetheless. In doing so, one should know the exact phrases that people are searching for.  The use of tools can help a lot in knowing the type of keywords that should be used to make the business profitable. Targeting the right keywords does a lot in making this type of business soar.
 
Those who engage in niche marketing know that determining the potential of a niche before doing everything else is a must if one wants to save all the time and effort that might be wasted if he plunges into everything head on.  Building a niche marketing site that proves to be profitable should be done after an unsatisfied customer demand is identified, and marketing the site appropriately by reaching out to customers the best possible way is what niche marketers should consider if they want their business to reach skyrocketing success.
 
These are 7 Most Common ways to perform an effective niche market research
  1. Online Marketplace
    Some places which you could visit to identify market which are hot and in high demand for solutions. Go to places like Amazon, eBay to understand what offers are currently selling well in the marketplace.
     
  2. Online Forum
    Discussion Forum are places which discussed hot topics on a particular niche market. Look out for forums in Yahoo, google and Digitalpoint and search for markets which you have interest in. Identified key problems in the discussion which gives possible opportunities for products in that market.
     
  3. Yahoo Answer
    Yahoo answers provides a platform for online user to post question related to a niche products. Any online experts could answer these questions or vote for best answers for solutions to the question asked. It's a good way to identify problems in a niche and how this problem can translate into business opportunity.
     
  4. Keyword Research
    Keyword research revealed the amount of target amount of searched in that market. People search online for information and solution to a problem. Keyword research can be done in a number of ways. Using Free online tools or using advanced tools which could be purchased online.  
     
  5. Market Competitive Research
    To rank your web on the 1st page of Google search engine. Your list of targeted keyword Research is important. There are SEO tools available for online marketing research.  
     
  6. Search Engine Research
    Use Search engine to determine which products or website are currently showing up organically via Paid advertisement. This will determine the competitiveness of the market and to understand if this market is worth targeting.
     
  7. Social Media
    Social network marketing is gaining traction in recent years, it create a platform to enable user to participate in discussion, blogs and social grouping to discuss problems etc. Join social media to uncover niche market or survey new market for your niche.
 
These are some of the key ways to identify a niche market for your business. Identify a niche market and product for your business is still not good enough, providing differentiated value and services beyond products are key to success. 
 
That's it, hope this is helpful.
 
If you like this, Do share with Your Friends in Facebook and Twitter… 
 
 
To Your Niche Marketing Success
Allen Tan
Founder of eEntrepreneurs Club
Online Marketer and Personal Development Coach
 
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Posted in Internet Entrepreneur, Internet Marketing, Niche Market Research, Online Entrepreneur, Social Network Marketing

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Using Facebook To Build Your Brand

October 23rd, 2010
socialmediamarketing1 Using Facebook To Build Your Brand
Building Your Brand With Facebook Fanpage
 
Branding is one of the key marketing strategy in any online or offline business.  A brand could be your own name or website or company name. one of the most powerful ways is to create your branding using social media like facebook.
 
Here are some tips on the steps to create your own marketing webpage and your brand name using Facebook Fanpage, without setting up web hosting or domain name.
  1. Create a fanpage in facebook. Choose a page name and official name, and this Name will be your branding for your business.
     
  2. Upload a professional picture or image. Choose a picture of yourself or a images that best represent your business or services. 
     
  3. Setup your page info with website if any. otherwise, you could link to your weblog.
     
  4. This is the key part of a fanpage. Add a FBML Application into your fanpage. (FBML Application). FBML allow you to add HTML code or Facebook markup language to enhance the functionality on the page.  Name your FBML Page to reflect the brand name or product or service.
     
  5. After adding FBML application, add your HTML code. This could be your website HTML code which you could easily develop using any HTML editor. You could have a marketing page created to promote a Service or a landing page  to capture leads from your fanpage. You could add a Payment button setup to accept credit card for service or products purchase. 
    The FBML application could easily become a marketing page for your brand or products. 
    Here is an example of my eEntrepreneurs Club FanPage:
     
  6. Promote your FBML page on Facebook Ads. Here is the key, you could add new fan into your page, if they click on the LIKE button, your fan will remain in your page as long as they did not select UNLIKE. You could build thousands of FANs in one page and if you create multiple page in different niche, you can build a few thousand Fans for your business. 
     
  7. One strategy is to post update or new product announcement via the Fanpage wall.  Another way is to send a Broadcast UPDATE to all your FANs on events or promotion and this become a powerful email marketing tool using social media..  
Facebook fanpage is a powerful ways to build up branding and marketing. It became a platform for online marketing and at the same time social networking…  Beside Facebook, there are many social media which you could leverage as well, for social network as well as for branding….
 
I hope you like this, and do share with friends in Facebook or Twitter…
 
 
To Your Success
Allen Tan
Founder of eEntrepreneurs Club
Online Marketer and Personal Development Success Coach

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Posted in Affiliate Marketing, Attraction Marketing, Facebook Marketing, Internet Entrepreneur, Internet Marketing, Social Network Marketing

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10+ Awesome Ways To Increase Facebook Fans

August 7th, 2010
facebook fan 150x150 10+ Awesome Ways To Increase Facebook Fans10+ Awesome Ways to Increase your Fans In Facebook Page
 
Do you have a Facebook Fan page which you created for personal, professional business and services? How do you get your visitors or friends to Like your page? Fan will not come unless you market your page actively and at the same time providing good information to your fans that create value and attraction. Increase your Fan base is one of the social media marketing strategy to create awareness of your business.
 
Firstly, let's take a step back and review why you need a Page and Why people would want to like your page. There are 2 reasons, a Page give you Branding. Your Page Name or Username gives you a unique brand for your professional services or products. Facebook users who like your page, just need to click the "Like" button to join your page. 
 
Secondly, you are going to create value and provide useful tips and information that crreate values to the fans. Fan Page is not a place to spam and sell products, it will not work. Facebook users like your Page is because of the services and value you created and not what you are offering.
 
Here are 10+ awesome ways which will guide you throught to increase Your Fans to Like your page…
 
eentrepreneursclub 11 10+ Awesome Ways To Increase Facebook Fans
 
1. Suggest to Friends
This is one of the basic way which you could do. Click on the "Suggest To Friends" feature on the Fan Page to invite your personal profile friends. This method may not be an effective ways, because those friends in your profile page may not necessarily be your target visitors. And there is a limitation on the number of page individual facebook user can Like up to a maximum of 500 page. Beyond this limit may not be possible unless facebook change the guideline. Although Suggest a friend is a striaght forward process, but not as recommended.
 
2. Add a Fan Page widget Into Your website or Blog
You could embed your fan page widget into your personal website or blog using Facebook Social Plugin.  The Fan page social widget is one of the effective way, as visitors visit your website or blog, and if they like your contents, just have to push the "Like" button on the Social widget.
 
3. Advertise on Facebook Ads
Advertise your fan page in Facebook Ads to increase fan base. This is not a free method, but is one of the most targeted ways to find friends who have real interest in your professional services or products. You could select your target region/country and age groups. This method of increasing fan base is highly recommended, although there is cost involve, but will immensely increase your fans.
 
4. Add to Signature in Your Email
Use your email signature to add a link back to your facebook fan page. You need to creast a username for your fan page, if you have not, go here . Add your facebook Username that you created : http://www.facebook.com/Your_Fanpage_Username  to your email signature. And each time, you send an email to your friends or subscriber, your page will promote by itself.
 
5. Add to Personal Profile  
Add Your fan page link in your facebook personal profile.  In this way, you are promoting fan page to your friends who visited your profile. Add a fan page link in the "mini bio" field just under your Photo. This way create a buzz each time friends visited your personal profile.
 
coca cola1 10+ Awesome Ways To Increase Facebook Fans
 
6. Post a Link on Facebook Wall.
Each time you make a post to your wall. Add your Fanpage link at the back of your post using the @ Tag. After finishing your message on your wall, simple add "@fanpage_username" and drop down menu will appear where you could select your fan page. Use this method selectively.
 
7. Use The Share Button
The share button is located on the bottom left column of your fan page. Each time you make a new post in your fan page, click the "Share" button to share with your friends in your personal profile.
 
8. Link to Twitter
Share whatever you post in Fan page to Twitter. This will automatically post your facebook fan page content into your twitter account. Facebook will automatically truncate your long message to 140 characters and add a bit.ly link back to your page. Add this to link your page to your twitter account. 
 
9. Create a badge button
Install a HTML profile  on your facebook profile page and embed the badget  to your profile wall tab. You could also embed the badget into your blog or website.
facebook page photo badge 10+ Awesome Ways To Increase Facebook Fans
 
10. Add to Skype
Add a fanpage link on your SKYPE profile page.  When you add friends in SKYPE, People will offen like to see what you have on your fan page and that could potentially be your new fans.
 
11. Post on other Facebook Groups or Fan Page
You could also go into other fan page or groups and make a comment or post which link back to your fan page using @ Tag. This is one way to attact new fans, but again, use selectively.
 
12. Add To Your Articles or Free Giveaway
When writing your articles or giving away freebies to your subscribers. Add a fan page link at the Bios of your articles or freebies. Article is an effective way to increase your visibility to your fan page for brand creation. 
 
That's it. There are many more ways to increase your Fans base and are not limited to just above….
 
Hope you like this and Do Share with Friends in Facebook and Twitter…
 
 
Enjoy!
Allen Tan
Founder of eEntrepreneurs Club

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7 Days eEntrepreneur Training & Online Investment Ideas!"

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Posted in Attraction Marketing, Facebook Marketing, Internet Entrepreneur, Internet Marketing, Social Network Marketing

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10 Essential Plugins For WordPress Blog

July 16th, 2010
blog marketing3 150x150 10 Essential Plugins For WordPress Blog10 Must-Have Free Plugins For Your WordPress Blog
 
Many people create a personal blog to socialise, some for business, some use blog for news announcement, free tips and informations to create visitors awareness and branding online. Creating an effective blog is important, no matter what is your purpose behind building a blog, for personal or For any online business…  
 
Most people have the basic essential features that comes along with the wordpress blog, some blogging service don't and only comes with the basics widgets and we have to add in other widgets or plugins to enhance the overall blog features and user experience. if you are using a self-hosted wordpress blog, you will have much more flexibility in terms of adding plugins than if you are creating a free hosted blog where some features are limited.
 
Here are 10 essential plugins which you could download free and installed to create a much more effective blog with good user experience and increases more traffic to your blog.
 
SexyBookmarks21 10 Essential Plugins For WordPress Blog
Social bookmarking is a way to have your blog link posted on social bookmark sites like delicious, reddit, stumbleupon, Digg, Technorati..and many more. Usually these bookmarking sites have high page rank. More links below..
 
social media icons21 10 Essential Plugins For WordPress Blog
Add a Social Media Widget to allow people to connect to your on social network site like Facebook, Twitter, Myspace or Youtube. These enable people to add and follow you in social network where you could socialise and add value to your friends..
 
retweet button12 10 Essential Plugins For WordPress Blog
Add a retweet button to allow people to retweet your blog post on Twitter. Retweet your post enable more blog exposure to social media in Twitter. 
 
Facebook Share Button11 10 Essential Plugins For WordPress Blog
Add a Facebook share button to allow others to share your blog to friends in facebook. This maximise your blog exposure and view.
 
Add a SEO plugin to increase your blog visbility to search engine for all blog post. It enable you to add a description, title and keywords search for every blog post.
 
Add this plugin to generate a sitemap for all your wordpress post, pages and categories to increase searchability from search engine such as Google, Yahoo, Ask.com and MSN. 
 
Add this plugin to show posts which are relevant to your current post. You could customise it to show the number of posts which are related to the same Tags. Related post helps to increase more page views on a blog post within the same tag.  
 
Add a Ping optimiser. Ping services is available in wordpress, its important to optimise your pinging of blog post to all ping servers and not to over ping which may harm your blog. 
 
Add a WYSIWYG text editor that brings in much powerful editing capabilities than what is currently in your wordpress blog. You will like this plugin.
 
Add a Optin form adder to manage and customise and outlook of your optin capture form. This will give you must more flexibility in where you want to place your optin form to maximise your leads and list building.
 
That's it.. 
Hope these plugins can helps to enhance your blog user experience and maximizing your traffic to your post. 
 
If you like this, share it with your friends in Facebook  or Twitter.
 
Enjoy Blogging!
 
 
To Your Success,
Allen Tan
Founder of eEntrepreneurs Club
 
 
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Posted in Blogging for Profit, Internet Marketing, Social Network Marketing

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7 Powerful Tips To Drive High Conversion Traffic To Your Website

July 10th, 2010
MLM Lead List 150x150 7 Powerful Tips To Drive High Conversion Traffic To Your Website7 Useful Tips to Target Highly Conversion Leads
 
In any online business, generating high conversion leads into your website is key to your online business survival. Regardless of any niche market or network marketing business your are in, without high quality leads, conversion rate will be low and your business will be at risk.  
 
There are DO's and DON'T. Do not buy Leads online that offers a huge amount of leads at a very low price or similar kind of offer, try to avoid this, as these leads are somehow not targeted. And the other reasons being that we do not know where the sources of these leads are from. The similar leads may have been used and sold to other people many times. These are the offers which we need to evaluate before we actually buy it.
 
Here are 7 useful tips to help you get highly targeted leads into your business.
 
1. Keywords
You need to research Keywords Term with at least 500 searches per month. Keyword research is vital in generating highly targeted leads in any niche market. You need to spend considerable among of time in building up your keyword list in your niche. And use these list of keywords in the following online marketing effort. Do Your Keywords Research Here.
 
2. Articles
Use Articles to drive targeted Leads into your website. Write articles and include keywords that you have researched. An example if you are writing an articles on "Solar Energy for Home", your article should consist of keywords like "renewable energy", "home made energy" or "residential energy" as your targeted keyword phrase within your article.
 
3. Pay-Per-Click Ads
Bid for keywords that are targeted in your niche. Adwords is one of the largest PPC network around, but its getting expensive these days. Yahoo Search marketing and other search engine marketing sites offer similar PPC campaign at a much lower cost. Plan your budget before entering into PPC marketing.
 
4. Social Media Ads
Use keywords which are targeted into a specific market or friends. An example in Facebook, target people who have specific "interest" in your niche, by selecting multiple keywords that are highly targeted in your niche. For example if you are in Online Marketing Coaching, target people who have specific interest in: "Entrepreneur", "Network marketing", "Home Business online". Specify your target region and age groups will make your campaign more specific and laser targeted.
 
5. Create a Lens
Create a Squidoo lens and share a specific topic to your visitors. People who like your lens will visit your website, and these visitors are usually have the same interest in your services and products. Go to squidoo lens to create a topic of your niche now.
 
6. Discussion Group and Forum
Online forums are good places and you should join 2-3 forums with huge visitors per month. You join forum to answers and post questions in your topic of interest. Forum are not places where you can spam your product offering. Its a place to Share and show people your area of expertise and people who regards you as an expert will visit your link and often these visitors are with specific interest in your niche.
 
7. Solo Ads
Solo ads are paid Ezine Ads which you could use to attract targeted visitors into your website. There are many online eZine offer Solo ads which you could use to drive targted leads into your business. 
 
Overall, driving at least 500 targeted visitors into your website per day is a target which you should set. Assumming 10% of your traffic have real interest in your products, you should be generate at least 30-50 leads in a day into your business…. 
 
That's it, and if you like this post.
Share it with your friends Online in Facebook or Twitter using button on this post.
 
 
 
To Your Marketing Success
Allen Tan
Founder of eEntrepreneurs Club
 
P.S: Work with Allen : Build on Your Success with eEntrepreneurs Club. Join my network to your journey to Entrepreneurial success.

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