Posts Tagged ‘Social Media Marketing’

10+ Awesome Ways To Increase Facebook Fans

August 7th, 2010
10+ Awesome Ways to Increase your Fans In Facebook Page
 
Do you have a Facebook Fan page which you created for personal, professional business and services? How do you get your visitors or friends to Like your page? Fan will not come unless you market your page actively and at the same time providing good information to your fans that create value and attraction. Increase your Fan base is one of the social media marketing strategy to create awareness of your business.
 
Firstly, let's take a step back and review why you need a Page and Why people would want to like your page. There are 2 reasons, a Page give you Branding. Your Page Name or Username gives you a unique brand for your professional services or products. Facebook users who like your page, just need to click the "Like" button to join your page. 
 
Secondly, you are going to create value and provide useful tips and information that crreate values to the fans. Fan Page is not a place to spam and sell products, it will not work. Facebook users like your Page is because of the services and value you created and not what you are offering.
 
Here are 10+ awesome ways which will guide you throught to increase Your Fans to Like your page…
 
 
1. Suggest to Friends
This is one of the basic way which you could do. Click on the "Suggest To Friends" feature on the Fan Page to invite your personal profile friends. This method may not be an effective ways, because those friends in your profile page may not necessarily be your target visitors. And there is a limitation on the number of page individual facebook user can Like up to a maximum of 500 page. Beyond this limit may not be possible unless facebook change the guideline. Although Suggest a friend is a striaght forward process, but not as recommended.
 
2. Add a Fan Page widget Into Your website or Blog
You could embed your fan page widget into your personal website or blog using Facebook Social Plugin.  The Fan page social widget is one of the effective way, as visitors visit your website or blog, and if they like your contents, just have to push the "Like" button on the Social widget.
 
3. Advertise on Facebook Ads
Advertise your fan page in Facebook Ads to increase fan base. This is not a free method, but is one of the most targeted ways to find friends who have real interest in your professional services or products. You could select your target region/country and age groups. This method of increasing fan base is highly recommended, although there is cost involve, but will immensely increase your fans.
 
4. Add to Signature in Your Email
Use your email signature to add a link back to your facebook fan page. You need to creast a username for your fan page, if you have not, go here . Add your facebook Username that you created : http://www.facebook.com/Your_Fanpage_Username  to your email signature. And each time, you send an email to your friends or subscriber, your page will promote by itself.
 
5. Add to Personal Profile  
Add Your fan page link in your facebook personal profile.  In this way, you are promoting fan page to your friends who visited your profile. Add a fan page link in the "mini bio" field just under your Photo. This way create a buzz each time friends visited your personal profile.
 
 
6. Post a Link on Facebook Wall.
Each time you make a post to your wall. Add your Fanpage link at the back of your post using the @ Tag. After finishing your message on your wall, simple add "@fanpage_username" and drop down menu will appear where you could select your fan page. Use this method selectively.
 
7. Use The Share Button
The share button is located on the bottom left column of your fan page. Each time you make a new post in your fan page, click the "Share" button to share with your friends in your personal profile.
 
8. Link to Twitter
Share whatever you post in Fan page to Twitter. This will automatically post your facebook fan page content into your twitter account. Facebook will automatically truncate your long message to 140 characters and add a bit.ly link back to your page. Add this to link your page to your twitter account. 
 
9. Create a badge button
Install a HTML profile  on your facebook profile page and embed the badget  to your profile wall tab. You could also embed the badget into your blog or website.
 
10. Add to Skype
Add a fanpage link on your SKYPE profile page.  When you add friends in SKYPE, People will offen like to see what you have on your fan page and that could potentially be your new fans.
 
11. Post on other Facebook Groups or Fan Page
You could also go into other fan page or groups and make a comment or post which link back to your fan page using @ Tag. This is one way to attact new fans, but again, use selectively.
 
12. Add To Your Articles or Free Giveaway
When writing your articles or giving away freebies to your subscribers. Add a fan page link at the Bios of your articles or freebies. Article is an effective way to increase your visibility to your fan page for brand creation. 
 
That's it. There are many more ways to increase your Fans base and are not limited to just above….
 
Hope you like this and Do Share with Friends in Facebook and Twitter…
 
 
Enjoy!
Allen Tan
Founder of eEntrepreneurs Club

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10 Essential Plugins For WordPress Blog

July 16th, 2010
10 Must-Have Free Plugins For Your WordPress Blog
 
Many people create a personal blog to socialise, some for business, some use blog for news announcement, free tips and informations to create visitors awareness and branding online. Creating an effective blog is important, no matter what is your purpose behind building a blog, for personal or For any online business…  
 
Most people have the basic essential features that comes along with the wordpress blog, some blogging service don't and only comes with the basics widgets and we have to add in other widgets or plugins to enhance the overall blog features and user experience. if you are using a self-hosted wordpress blog, you will have much more flexibility in terms of adding plugins than if you are creating a free hosted blog where some features are limited.
 
Here are 10 essential plugins which you could download free and installed to create a much more effective blog with good user experience and increases more traffic to your blog.
 
Social bookmarking is a way to have your blog link posted on social bookmark sites like delicious, reddit, stumbleupon, Digg, Technorati..and many more. Usually these bookmarking sites have high page rank. More links below..
 
Add a Social Media Widget to allow people to connect to your on social network site like Facebook, Twitter, Myspace or Youtube. These enable people to add and follow you in social network where you could socialise and add value to your friends..
 
Add a retweet button to allow people to retweet your blog post on Twitter. Retweet your post enable more blog exposure to social media in Twitter. 
 
Add a Facebook share button to allow others to share your blog to friends in facebook. This maximise your blog exposure and view.
 
Add a SEO plugin to increase your blog visbility to search engine for all blog post. It enable you to add a description, title and keywords search for every blog post.
 
Add this plugin to generate a sitemap for all your wordpress post, pages and categories to increase searchability from search engine such as Google, Yahoo, Ask.com and MSN. 
 
Add this plugin to show posts which are relevant to your current post. You could customise it to show the number of posts which are related to the same Tags. Related post helps to increase more page views on a blog post within the same tag.  
 
Add a Ping optimiser. Ping services is available in wordpress, its important to optimise your pinging of blog post to all ping servers and not to over ping which may harm your blog. 
 
Add a WYSIWYG text editor that brings in much powerful editing capabilities than what is currently in your wordpress blog. You will like this plugin.
 
Add a Optin form adder to manage and customise and outlook of your optin capture form. This will give you must more flexibility in where you want to place your optin form to maximise your leads and list building.
 
That's it.. 
Hope these plugins can helps to enhance your blog user experience and maximizing your traffic to your post. 
 
If you like this, share it with your friends in Facebook  or Twitter.
 
Enjoy Blogging!
 
 
To Your Success,
Allen Tan
Founder of eEntrepreneurs Club
 
 
Useful Resources:

7 Powerful Tips To Drive High Conversion Traffic To Your Website

July 10th, 2010
7 Useful Tips to Target Highly Conversion Leads
 
In any online business, generating high conversion leads into your website is key to your online business survival. Regardless of any niche market or network marketing business your are in, without high quality leads, conversion rate will be low and your business will be at risk.  
 
There are DO's and DON'T. Do not buy Leads online that offers a huge amount of leads at a very low price or similar kind of offer, try to avoid this, as these leads are somehow not targeted. And the other reasons being that we do not know where the sources of these leads are from. The similar leads may have been used and sold to other people many times. These are the offers which we need to evaluate before we actually buy it.
 
Here are 7 useful tips to help you get highly targeted leads into your business.
 
1. Keywords
You need to research Keywords Term with at least 500 searches per month. Keyword research is vital in generating highly targeted leads in any niche market. You need to spend considerable among of time in building up your keyword list in your niche. And use these list of keywords in the following online marketing effort. Do Your Keywords Research Here.
 
2. Articles
Use Articles to drive targeted Leads into your website. Write articles and include keywords that you have researched. An example if you are writing an articles on "Solar Energy for Home", your article should consist of keywords like "renewable energy", "home made energy" or "residential energy" as your targeted keyword phrase within your article.
 
3. Pay-Per-Click Ads
Bid for keywords that are targeted in your niche. Adwords is one of the largest PPC network around, but its getting expensive these days. Yahoo Search marketing and other search engine marketing sites offer similar PPC campaign at a much lower cost. Plan your budget before entering into PPC marketing.
 
4. Social Media Ads
Use keywords which are targeted into a specific market or friends. An example in Facebook, target people who have specific "interest" in your niche, by selecting multiple keywords that are highly targeted in your niche. For example if you are in Online Marketing Coaching, target people who have specific interest in: "Entrepreneur", "Network marketing", "Home Business online". Specify your target region and age groups will make your campaign more specific and laser targeted.
 
5. Create a Lens
Create a Squidoo lens and share a specific topic to your visitors. People who like your lens will visit your website, and these visitors are usually have the same interest in your services and products. Go to squidoo lens to create a topic of your niche now.
 
6. Discussion Group and Forum
Online forums are good places and you should join 2-3 forums with huge visitors per month. You join forum to answers and post questions in your topic of interest. Forum are not places where you can spam your product offering. Its a place to Share and show people your area of expertise and people who regards you as an expert will visit your link and often these visitors are with specific interest in your niche.
 
7. Solo Ads
Solo ads are paid Ezine Ads which you could use to attract targeted visitors into your website. There are many online eZine offer Solo ads which you could use to drive targted leads into your business. 
 
Overall, driving at least 500 targeted visitors into your website per day is a target which you should set. Assumming 10% of your traffic have real interest in your products, you should be generate at least 30-50 leads in a day into your business…. 
 
That's it, and if you like this post.
Share it with your friends Online in Facebook or Twitter using button on this post.
 
 
 
To Your Marketing Success
Allen Tan
Founder of eEntrepreneurs Club
 
P.S: Work with Allen : Build on Your Success with eEntrepreneurs Club. Join my network to your journey to Entrepreneurial success.

10 Ways To Market Your Business Online

June 18th, 2010
10 Awesome Ways to Market Your business Online
 
In the current internet evolution, if you do not bring your business online, you will be Out of Business.  This is in fact very true especially in the emerging of Web 2.0/3.0 evolution which is growing at a tremendous rate.
 
To market your business online, you need to have a well design professional website and rich contents that provides value to the visitors. Regardless of what business you are in, marketing your business online not only create your brand awareness, but brings incremental sales conversions.  
 
The problems with most website owners is that, they do not know where and how to market their products and services online. They created a website and expect visitors to come in and miracles to happen.. and this results in unsuccessful online startup.
 
Here are 10 Awesome Ways which you could adopt to market your business online and to gain maximum exposure for your business.
 
1. Press release
Online Press release (PR) is an effective ways to market your business. Any good quality press release will be rank on the first page by Google with a set of competitive targeted keywords.  Here are some of the PR site which you could submit your business, Just to name a few. Webwire.com | Prnewswire.com | Businesswire.com | Prweb.com
 
2. Pay Per Click (PPC)
PPC is an online paid advertisement and this is laser targeted. Adwords is one of the largest PPC advertising sites online and i do recommend that You go through google Adwords training before embarking into PPC marketing. Other PPC advertising sites includes Yahoo! Search Marketing and Microsoft Ad center which offer similar PPC advertising program. There are online business which mainly focus on PPC and are generating millions of sales. However, if you do not master PPC skill, you could be spending a huge amount of money without making any profit.
 
3. Social Media Marketing
Leveraging on Web2.0 social media site like facebook, Myspace or twitter to market your business. Create a Page to advertise your business on this social media site and invite targeted prospect to join your page. One thing good about social media like facebook is that, you could select people based on interests, country, age groups which makes your online marketing highly targeted. Example, if you are offering wedding services, you might target to a specific age groups and marital status.
 
4. eZines
EZine is Online Magazine which are distributed to a huge group of subscribers by emails. Some eZine are focus on a specific market or products, some specific ezine focus on Health and Fitness, Computer & Software…etc. Ezine marketing is targeted and is a perfect marketing model for affiliate marketing or any online business. Check out Directory of Ezine to access to list of Ezine. 
 
 
5. Articles Marketing
Articles marketing is free and is an effective ways to market your business online. Article marketing is highly targeted and articles can be easily indexed by search engine based on the competitive keyword used. Articles submission helps increase back-links and ranking to your website and is part of the SEO Strategy. There are tools which could help to submit your articles to 100s of articles directory at the click of a button. The results from article marketing is long term and its one of the best online marketing methods which i recommmend to any online marketers.
 
6. Video Marketing
Social media Video sharing sites like Youtube and Metacafe are the most visited sites online. Youtube visitors watched more than 100millions videos per day. Video marketing is a targeted platform to promote any business online. Use a video cam to record a 5mins video on your business and edit it using Window Movie maker before uploading into Youtube. 
 
7. Search Engine Marketing (SEO and SEM)
Search Engine or SEO marketing is a organic traffic strategy which leveraging on Search engine to spider your website based on popularity and backlink. This is a long term strategy and you need to understand the concept of off-page marketing and back-linking. Go to alexa.com and enter your web URL, to see how your website is being rank. Article marketing is one ways which you could increase backlinks.
 
8. Joint Venture
JV is a partnership program to look for business partners online to market each others business. Choose a partner's business which are in compliment to your business. If you are in health and fitness business, partner with someone who are in the sports equipment related business. JV partnership will leverage on each others capabilities to increase your web conversions.
 
9. Online Forum
Participate in online forums and group discussion where you can market to your targeted demographic. Introduce yourself and demonstrate your expertise in your business. Forums which you could join for free includes forums.digitalpoint.com or simply go online to search for forum in your niche which you could join. This marketing methods needs alot of patience. 
 
10. Referral or Affiliate Program
If you are marketing your own products. Develop your own affiliate program where you can have hndreds of affiliate to market your business for you. You define your pay out commission to affiliate who market your products. Affiliate marketing strategy is one of the best online marketing to growth your sales, because you are leveraging a group of online marketers who are interested in your products to build business for you.
 
These 10 ways are by far proven to be effective and hope this is helpful in marketing your business online.  If any of your friends who are starting a business, this may help them to increase sales conversions and profitability.
 
…Share this post with friends in Facebook and Twitter using buttons on this post.
 
 
To Your Online Marketing Success
Allen Tan
Founder of eEntrepreneurs Club
 
 
Useful Resources:

Top 10 Powerful Tips To Create Your Branding

June 2nd, 2010

B randHow to Create Your Own Online Branding ?

No matter what business your are in. Branding is the key to create customer awareness and your image of the services and products that you are offering. If i will to ask you, who is your favourite celebrities or what is your favourite sport shoes, you can tell me the names or brand of the product immediately…  
 
A "Brand" is an identity of a specific products, person or services.  To achieve success in any online or networking marketing program, Brand Yourself is important to gain the trust, confident from your online visitors in buying products and services from you..
 
I'm going to share 10 powerful branding tips on How to Brand Yourself to gain maximum exposure for your online MLM or Internet marketing business.
 
1. What To Brand?
Decide what You want to brand.  Your Name or Your Website Name, etc… Build a logo or image around it. If you are promoting a Network marketing program, Your NAME should be your brand.
 
2. Build Your Blog
A Blog is the simplest way to create your branding. Build a Blog or website using YOURNAME.com.
 
3. Social Media site
Social media like Facebook or Twitter is an ideal place to advertise Your Branding. To learn more about how to build Your Brand In Social Media.
 
4. Your profiles
This apply to social media where you can Create Profiles like Your Real Name, Age, Likes/Interest, Hobbies, Education… But you could also do it on your own blog.  Your Profiles tell visitors who you really are… 
 
5. Tell Your Stories
People like to hear stories. Tell people about you. What do you do… Here is how you can start…
"…I started working on internet marketing 5 years ago when i stumble upon an amazing website that change my life…since then…."
 
6. Your Signature
How you want people to recognise who you are. A good signature will tell people your professionalism. Here is how it should looks like:
 
"To Your Unlimited Success:
Allen Tan
Personal Development Success Coach

7. Your video
Shoot a video to introduce yourself. Post them into Youtube or your Blog. A Video will create alot of different in building your brand and image. People likes to see who you are and how you looks like. Sometimes, body language or physical appearance play a part in branding. Use a good camera to shoot a High resolution video and post them on your blog.
 
8. Testimonial
People likes to follow others comment. A testimonial will help to market your brand. Have a testimonial from friends or customers whom have used your products or services. Request for a testimonial will helps in your brand marketing…
 
9. Give Away 
Create Freebies that can be given away. Your Free giveaway should have your Brand on it… One of the simplest form of Give away is an eBook or How-To Tips.
 
10. Invest on your brand
If there is money to spend on building your brand. Spend it! The investment will pay off eventually…  Investment includes Design and Build your logo, your own marketing flyers or online banners, just go ahead to do it!
 
If you are offering any services or products online, try these branding tips and share with me your success…
 
I Love to Hear Your Comment and Do Share this with your facebook or twitter friends…
 
 
 
To Your Branding Success,
Allen Tan
Founder of eEntrepreneurs Club

Is Network Marketing For Everyone ?

May 27th, 2010

Top 10 Important Criteria To Determine if This Business Is For You

You may be wondering, Is network marketing suitable for you?  Are You able to create success with any network marketing program? You will never know until you try, but the problem is most people already given up before even trying… 

Is Network Marketing for Everyone ? Here is the fact…. 

Whether You believe it or not…The Answer is No. More than 90% of the network marketers fail to make it or leave the industry simply Not because they cannot make it, but for other reasons…  There are people who show no interest in joining network marketing program. But These individual may be a potential Top Earner, with capabilities to build success in network marketing.

If you are a Top earner in one Network marketing or MLM program, the chances of YOU being a Top earner in another new program is high. But if you fail in one program, the chances of failing in another program will be high too, reason being that You do not make it right the first time..

To determine if Network Marketing or MLM is really for You. You need to evaluate if you have this criteria before even deciding to join any network marketing program…

1.  Your Mindset 
This is your attitude, determination, committment and aspiration to success in this business. Your understanding of the business and Your vision and goals towards building success in this business.

2.  Are You committed to Learn
Learning is a key to success in any business. Continuous learning and improving one's Skill is necessary. Are You willing to put in effort and time to learn?

3. Do You have the Passion for Social Network
Do you like to make new friends? Connect with friends via online social media and build relationship with them.

4. Are you Serious?
Network Marketing is a business. You have to take it as Your Own business. Most people join for the fun of it and are not serious or do not committ any time to it.  

5. Working in a Team
Network Marketing is about teamwork, and working independently will not make you go any further.

6. Meet and Talk to people
Some people do not like to meet or talk to people they do not know. This is a major problem. In network marketing, this might happen. Some programs do not required you to meet or talk to people, but with a personal touch, can take you further and faster.

7. Process and System oriented
Network Marketing is all about process, system and tools. Are You a process oriented person? You need a process to build your team…

8. Are You Trustworthy
Are you a person whom can be trusted by others. Eventually, you are building a network. If someone likes and trust you. They will be more than willing to work with you.

9. Lead by example
Your ability to lead people and built your team. No one is a born leader and this can be train over time.  Do you have what it takes to be a leader ?

10. Help Others to Succeed and Grow
Most importantly, you need to help others to grow and succeed, if you do not, your retention rate will go down and the same goes to your income…

Before you say Yes or No to any network marketing program, look through these criteria and determine if you have these  to be a leader in the network marketing industry.

If You think this post can change your friends life, Share it with them in Facebook or Twitter…


To Your Success

Allen Tan
Founder of eEntrepreneurs Club

7 Key Principle to Leadership Success

May 1st, 2010

How to be a Successful Leader In Any Network Marketing Business ?

Leaders are Made, NOT born!. Ever since Joining the network Marketing industry has make me realised how important it is in building and maintaining a strong cohesive team whom can work, grow and progress with you to achieve long term success…

As a leader in any network marketing business, keeping your team or downlines are key challenges.  Three  Key challenges faced by network marketing leaders nowsaday are:

  1. Team members are not engaged and leave the business not long after joining
  2. A Non-productive team, Team not able to generate results or produce any sales.
  3. Lack of knowledge or system to provide and support the team growth

To have a highly engaged and productive team, first we need to know and understand the reasons why people join us. People join a network marketing business is not only because of business itself that can create success and make extra income, but because of who they will work with… If we are not prepared or are not equipped with the best of what a leader can be, in no time, the team will not grow and likewise business.

As a Leader to successfully lead a team of marketers, we need to continuously learn new system, new technology and process to educate and train our members. Its about YOU as a Leader in providing value, mentorship and coaching to build up the competency of your team to further grow your network marketing empire…

This may sound too complicated and time consuming, but its not hard to turn into a successful leader fast. if you really know what you need to do..  I have been leading downlines, people for many years.. Here is what i can share.

  1. Know Your vision and Goal
    Give Your team a vision and direction on where you want them to go to create success. What strategy do you have?
  2. 1×1 Communication
    Have a weekly communicate with individual. 1×1 call or meeting with individual will help to enhance relation and to further understand issues and concern. If you have a group of 100 or more members how can you possibly have a 1×1 meeting. Here is the tips, meet those that you can directly influence or your direct reporting. Each meeting should spend a max of 45mins.
  3. Leveraging on System and Tools
    Provide your team with system or tools which they could leverage to grow the business further. Leverage on Internet Tools such as social media to grow network marketing business.
  4. Share Best practise
    Organise Team meeting to share best practices. Learn from each others…
  5. Training
    This is a must, be it product, services or system training.
  6. Take Action
    Walk the Talk. Take action and lead by example. Do and be committed.
  7. Mentorship Program
    Identify potential future leaders to be mentor for people within the team who are lagging behind. If you are following this key principle to build your team, be it in an organisation or a networking business, you will emerge yourself as a leader in your industry..

That’s it, Feel free to comment on my post, and if you enjoy and like this post, please share with your friends in Facebook or Twitter…

To Your Leadership Success

Allen Tan
Founder of eEntrepreneursclub

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