The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) Reviews
The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)
- ISBN13: 9780596518868
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy.
The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you’ll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices.
- Explore the underlying theory behind SEO and how search engines work
- Learn the steps you need to prepare for, execute, and evaluate SEO initiatives
- Examine a number of advanced strategies and tactics
- Understand the intricacies involved in managing complex SEO projects
- Learn what’s necessary to build a competent SEO team with defined roles
- Glimpse the future of search and what lies ahead for the SEO industry
List Price: $ 44.99
Price:
Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy
Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities.
Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business’s search strategy can have a dramatic impact on how consumers interact with that business.
But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting focus groups with millions of people for free. Search isn’t just for marketers and techies. It can provide valuable insight on business strategy and product strategy.
Companies of all sizes – from startups to global enterprise level corporations, and even businesses without web sites – can benefit from understanding how consumers are searching for them and talking about them online, both as a powerful acquisition channel and a vast repository of market research.
In this non-technical book forexecutives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google’s portal for site owners, Googgle Webmaster Central -explains what every marketer or business owner needs to understand about how search rankings work, how to use search to better understand your customers and attract new ones, how to develop a comprehensive search strategy for your business, and how to build execution of this strategy into the businesses processes. This isn’t another book about paid search for advertisers. This book focuses on organic listings – the unpaid results that receive 86% of searcher clicks.
- Written by search engine guru Vanessa Fox, formerly Google’s search engine strategy spokesperson and creator of Google Webmaster Central
- Explains from a businessperson’s perspective how to develop a successful search engine strategy
- Shows how to use the easily accessible data from search engines to increase qualified traffic, better understand customers, and strengthen customer relationships
- Reveals how smaller companies can leverage search engine marketing to achieve parity with larger brands
With this book in hand, every businessperson will have the knowledge and the tools to maximize the potential of search engine marketing to build a brand, draw new prospects, and generate sales.
List Price: $ 25.95
Price:
Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy
- ISBN13: 9780470537190
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities.
Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business’s search strategy can have a dramatic impact on how consumers interact with that business.
But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting focus groups with millions of people for free. Search isn’t just for marketers and techies. It can provide valuable insight on business strategy and product strategy.
Companies of all sizes – from startups to global enterprise level corporations, and even businesses without web sites – can benefit from understanding how consumers are searching for them and talking about them online, both as a powerful acquisition channel and a vast repository of market research.
In this non-technical book forexecutives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google’s portal for site owners, Googgle Webmaster Central -explains what every marketer or business owner needs to understand about how search rankings work, how to use search to better understand your customers and attract new ones, how to develop a comprehensive search strategy for your business, and how to build execution of this strategy into the businesses processes. This isn’t another book about paid search for advertisers. This book focuses on organic listings – the unpaid results that receive 86% of searcher clicks.
- Written by search engine guru Vanessa Fox, formerly Google’s search engine strategy spokesperson and creator of Google Webmaster Central
- Explains from a businessperson’s perspective how to develop a successful search engine strategy
- Shows how to use the easily accessible data from search engines to increase qualified traffic, better understand customers, and strengthen customer relationships
- Reveals how smaller companies can leverage search engine marketing to achieve parity with larger brands
With this book in hand, every businessperson will have the knowledge and the tools to maximize the potential of search engine marketing to build a brand, draw new prospects, and generate sales.
List Price: $ 25.95
Price:
The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
- ISBN13: 9780470420904
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers.
Readers’ Benefits from The Findability Formula:
* A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix.
* The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer.
* Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies.
* A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine “findability”.
* Maximizes the reader’s investment. The reader won’t waste money by needlessly paying for “clicks” from customers who have no intention of buying. The investment in this book will be repaid thousands of times over.
* Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies
List Price: $ 22.95
Price:
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Comprehensive Guide,
I am one who has been very outspoken about the more shady SEO practitioners and about the ridiculously overprices “courses” that are heavily promoted on the Internet. SEO has acquired some of the taint of huckster marketing because of that.
I hope this book helps eliminate some of that. There’s no need to pay some self-styled “Internet Guru” hundreds or thousands of dollars for SEO secrets. There are no secrets: every concept, every “trick”, every piece of advice is available on the Internet for free. Of course you have to find it all, you have to learn what things are outdated, what advice doesn’t work – or you could find 99% here in this book.
Of course it’s not for everyone. It assumes some technical knowledge or at least access to someone with that knowledge. As an example, at several points 301 redirects are used as the solution certain SEO issues. Although some minor direction is given about implementing these, you’d need more than is provided here if you were a neophyte – someone using Blogger or [...] isn’t going to become proficient with Apache from reading this.
The only small complaint I can make is that sometimes the authors use too many examples, especially for the more basic concepts at the beginning of the book. However, too many is far better than too few, so I won’t complain too much. I definitely can’t complain that they left anything out: this could serve as a course book for a SEO class.
I’ll be recommending this strongly.
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|Almost Cutting-Edge,
I did enjoy this overview of the SEO field. Granted, even though it has a first printing copyright of October 2009, there are already some outdated links, which only serves to highlight the incredible rate of development that the Internet engenders. This is an excellent introduction to a highly volatile field, and I was very impressed with the depth of subject matter. At the same time, I found the repetition from chapter to chapter of nearly identical text somewhat distracting, which is why I hesitate to give this book a full five stars.
In some ways, this book sets the stage for the next evolution in marketing. Pay-Per-Click does not have the return on investment that Search Engine Optimization can have, and the authors do a very good job of outlining exactly why this is – and while there are many, many different signals which can be manipulated to some extent by a search engine optimizer (optimist?) the authors do an excellent job explaining the many pitfalls that can arise when SEO is done incorrectly. Still, I was somewhat perplexed to note that two tools I rely on most heavily seemed completely overlooked in the text, those being Google Alerts (which provides me with endless supply of keyword-relevant content as it hits the net) and Market Samurai, an astoundingly useful tool in my keyword research process.
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|Just Perfect for the Professional or Quasi-Professional SEO,
The Art of SEO is exactly what I was hoping it would be… a dense, detailed exploration of the basics and best practices of SEO. As many starting SEOs know, there is lots of free information all over the web about various tactics, but the lack of a single comprehensive source to look something up in makes it occasionally frustrating trying to find the best tactic or to find a simple explanation of an SEO concept. That’s why I wanted to buy a nice, thick book on the subject, in hopes that its authors and editors will have organized a comprehensive source to serve as both a learning tool and occasional reference guide, including a little bit of enlightening info about almost everything you can think of in the practice of SEO. This book accomplishes that, giving you advice that can be trusted, so you don’t have to take the risk that a piece of info on some forum post is going to give you the right direction.
I bought this one because Rand Fishkin was involved as one of the authors… his video presentations and blog posts on SEOMoz, along with the rest of that site’s contributers, already represent the most central and credible source of good SEO info on the web. The book follows suit in presenting clear explanations, and solid tactical advice on hundreds of areas, with just enough detail to help you talk like an expert, without bogging you down in trivia or tech-ese. A complete beginner might want to start with a more introductory text, or just stick to the web for awhile with the free stuff, as this book does presume a certain degree of knowledge. But if you know a little SEO and are web-savvy, this book will become your right-hand SEO guide.
One complaint that must be noted… the book’s index is not nearly as complete as it should be – many terms that I just want to jump to and read about are not in the index. There is some amusing irony in the fact that a book about search is… uh… hard to search in. The Table of Contents makes up for this a bit, as it’s relatively easy to scan that section and figure out where you need to go, but it would be better to have a more comprehensive index, because this is not a book you’d be likely to read cover to cover…it’s more likely to be used again and again as ideas develop and questions arise. Maybe they will take care of that in subsequent editions, which will surely be necessary for a book covering a field that is constantly changing.
The Art of SEO is a thick, small-font reference guide covering everything that a quasi-professional or even current expert would want to have at hand, and the charts, tables, and resources are extensive and helpful. I don’t expect the need to buy another book on SEO anytime soon, as this one gives me much to chew on.
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|Good material despite some flaws,
Although overall a book with a lot of tips, the author does not explain things as well as she could. For instant, she starts talking about Google Trends and doesn’t tell us where to find it online (I guess there’s Google for that
. That said, there are a lot of good gems she shares. Here are some:
-Searchers click on organic results 85% of the time
-Companies connect with searches in two ways: Paid and Organic
-Longer search queries = fewer paid results appearing to the searcher
-Videos and images draw users away from the paid search column
-50% of searchers will see the 7th search result
-100% of searchers look at the first organic result; 50% look at the first paid result
-Increased organic results = increased brand awareness
-organic results last over time, whereas paid results stop the second you stop paying for them
-Searchers click on a brand 92% of the time when a brand is in both paid and organic results
-A search is on avg. three words long; nearly 25% are only one word
-Women are more deliberate in reading search results
-A #1 ranking is less important than people think. If you rank in the top 3 to 4 results and have a more compelling title and description, you may own the click
-Searchers don’t even look at the entire title. They look at the left half of it
-Remember that every page of your site is a potential entry for visitors
-The days of normal search results that everyone sees the same are now over
-YouTube is the second largest search engine
-Results that contain both video and images, searches start with that first, then go above, and then below in their scan
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|Meant for larger businesses,
I thought this would be built more for the small business model.
Instead there is alot of talk of having a board of directors that understands e-marketing and advice for your tech department.
I am my tech department.
I liked the links to how to find how similar sites are found, what keywords might work better and how they operate, But it does not seem to be written for single employee entreprenuers.
Was this review helpful to you?
|Want to learn some quick, new SEO tricks? If yes, then this book is NOT for you!,
It amazes me: businesses big and small are allocating increasing amounts of coin to an assortment of internet related initiatives without having their heads around the basics of search engine dynamics (and I’m not talking about cheap and fast SEO ‘trickery’). What Vanessa Fox has so effectively achieved with this book is to provide anyone interested – and anyone running an organisation should be – with a systematic framework to incorporate search into their tactical and strategic decision making fabric. Knowing thy customer has long been a business imperative – and so why would anyone pass up on a free peek into Google’s treasure trove of historical and live search data? And why would anybody not want to know how to rank well on a wide and deep range of directly related search queries, land qualified traffic onto their online properties, to then drive these leads through to ready and waiting calls to action? Beats me. This hints at a more fundamental problem – people don’t know what they don’t know. This book – more a guide really – is a business gem. Read it and then you’ll know.
Was this review helpful to you?
|Good material despite some flaws,
Although overall a book with a lot of tips, the author does not explain things as well as she could. For instant, she starts talking about Google Trends and doesn’t tell us where to find it online (I guess there’s Google for that
. That said, there are a lot of good gems she shares. Here are some:
-Searchers click on organic results 85% of the time
-Companies connect with searches in two ways: Paid and Organic
-Longer search queries = fewer paid results appearing to the searcher
-Videos and images draw users away from the paid search column
-50% of searchers will see the 7th search result
-100% of searchers look at the first organic result; 50% look at the first paid result
-Increased organic results = increased brand awareness
-organic results last over time, whereas paid results stop the second you stop paying for them
-Searchers click on a brand 92% of the time when a brand is in both paid and organic results
-A search is on avg. three words long; nearly 25% are only one word
-Women are more deliberate in reading search results
-A #1 ranking is less important than people think. If you rank in the top 3 to 4 results and have a more compelling title and description, you may own the click
-Searchers don’t even look at the entire title. They look at the left half of it
-Remember that every page of your site is a potential entry for visitors
-The days of normal search results that everyone sees the same are now over
-YouTube is the second largest search engine
-Results that contain both video and images, searches start with that first, then go above, and then below in their scan
Was this review helpful to you?
|Meant for larger businesses,
I thought this would be built more for the small business model.
Instead there is alot of talk of having a board of directors that understands e-marketing and advice for your tech department.
I am my tech department.
I liked the links to how to find how similar sites are found, what keywords might work better and how they operate, But it does not seem to be written for single employee entreprenuers.
Was this review helpful to you?
|Want to learn some quick, new SEO tricks? If yes, then this book is NOT for you!,
It amazes me: businesses big and small are allocating increasing amounts of coin to an assortment of internet related initiatives without having their heads around the basics of search engine dynamics (and I’m not talking about cheap and fast SEO ‘trickery’). What Vanessa Fox has so effectively achieved with this book is to provide anyone interested – and anyone running an organisation should be – with a systematic framework to incorporate search into their tactical and strategic decision making fabric. Knowing thy customer has long been a business imperative – and so why would anyone pass up on a free peek into Google’s treasure trove of historical and live search data? And why would anybody not want to know how to rank well on a wide and deep range of directly related search queries, land qualified traffic onto their online properties, to then drive these leads through to ready and waiting calls to action? Beats me. This hints at a more fundamental problem – people don’t know what they don’t know. This book – more a guide really – is a business gem. Read it and then you’ll know.
Was this review helpful to you?
|Good place to start good results.,
I will keep this short and simple. I am a web developer ( stuffdone.com ) but not an SEO expert. I thought I would start to learn more.
I bought the book.
I followed the instructions.
I now have THREE different sites on page one of Yahoo ( without paying them their $299 fee! )
and one on page one of Google. All within two weeks of reading the book.
It works !
The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
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|Great Book for the Search Engine Marketing “Newbie”,
This is a great book for anyone just getting started with Search Engine Marketing as the author gives a great overview of the steps needed to set up pay per click campaigns.
Advanced users might find it a bit basic, but that’s not who this book is designed for. This book is designed for the small business owner who knows Search Engine Marketing is an important web traffic driver for his/her business, needs to get up to speed fast, and wants someone to explain it sequentially.
The author does a great job in setting up Search Engine Marketing step-by-step in an easy to follow way that should be very helpful to anyone who has never run a marketing team and needs to learn to do this themselves.
There are more advanced books out there for those who need to delve into the nitty-gritty, but if you are just getting started, and are a non-technical person who wants easy to follow instructions, then this book is a must read.
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|Great book for novices,
As a beginner, I learned so much from this book, with easily understandable language and concepts…even I could do it!
LeAnn Thieman
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|