Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers.
Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling ‘Anatomy of Buzz’) Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stéphane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Röthlingshöfer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people).
Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.
* Focuses on the consumer to consumer approach to marketing: word of mouth
* Advises on ways to create an epidemic demand for a new product or service
* Shows how to identify and form relationships with socially infectious individuals in order to convey the marketing message
List Price: $ 48.95
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Viral Marketing 100 Success Secrets- Secret Strategies, Buzz Marketing Tips and Tricks, and Interactive Marketing: 100 Simple Online Campaign Principles
Addresses the top 100 consultancy & education forum questions with tips & success factors to understand, implement & exploit Viral Internet Business Marketing tools via email, free social networks, the blogosphere & more.
List Price: $ 19.95
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Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video
Promote your product using the most visceral form of social media-online video
Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.
- Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians
- Foreword by veteran vlogger David Meerman Scott
- First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting
- Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making
Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.
List Price: $ 24.95
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Best Book about viral marketing…,
I’ve purchased several books on the subject of viral and buzz marketing and this by far is the BEST on the subject… the case studies are PRICELESS!!! I would recommend this book to anyone serious about gettin’ their message out there…
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|Good Book,
Again, this book fits my Entrepreneur Marketing class very well. The ideas of the author’s and views seem to be very up to date and innovative. Another happy purchase!
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|One of the better ones,
There are a lot of social marketing books out there (believe me I have read alot). This one is one of the ones that stands out. Not only does it cut through the hype of online marketing, but it also gives you examples and case studies to read.
Like I said it is one of the better ones out there.
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|A complete waste of money,
This book is absolutely awful. Complete waste of time. No solid information, plenty of typos, same things repeated over and over on page after page. I should send it back. Just terrible.
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|Don’t Waste Your Money on This Book,
The same material is repeated over and over in each chapter and it is very poorly written. It is as if the writer dreamed up a good title and wrote the book in one evening; with very little background on the subject. There is better free information on the internet. Don’t be “suckered” into this one like I was.
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|Viral Marketing 100 Success Secrets,
Very good book – basic knowledge and tips for amateurs, user friendly and easy to read.
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|Presents a specific marketing approach to promoting a business using online video,
Even wider-ranging and key to any business collection is Kevin H. Nalty’s BEYOND VIRAL: HOW TO ATTRACT CUSTOMERS, PROMOTE YOUR BRAND, AND MAKE MONEY WITH ONLINE VIDEO, which presents a specific marketing approach to promoting a business using online video. Proven techniques for making and promoting such videos to build sales and build brand awareness make this a specific, top pick covering everything from video marketing to measuring results and making money from online video.
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|The Ultimate Resource,
This book has been so beneficial and helpful to me. I’m not very well versed in viral marketing and how to go about it. The information in the book is easy for a layman to understand, but precise enough to bring the “experts” solid advice to help in their online marketing efforts. Any entrepreneur who is looking to make a difference by becoming known online should consider this book a must read.
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|Beyond Viral – Kevin Nalty (Wiley),
Nalts knows. After becoming one of YouTube’s biggest video sensations, Kevin Nalty is here to tell us that viral video is dead – or at least not the ongoing phenomenon that many major marketers may still think it is.
Based on both his experience and that of many of his associates and miles of study data, Nalty’s new book, “Beyond Viral: How to Attract Customers, Promote Your Brand and Make Money with Online Video” (from Wiley’s New Rules of Social Media series) is an up-to-the-minute reality check on the current state of the online video market, particularly as it relates to marketing, advertisers, agencies and people just looking to get large number of viewers to their content. In it, Naltz dispels a wide swath of rumors, conventional wisdom and downright wishing that many marketers see when they hear about the latest viral video success.
Marketers have tried mimicking many of the `tricks’ of many of viral video’s accidental webstars (a group that includes Naltz himself), only to spend a bunch of money to achieve less than stellar results. Naltz separates the fact from fiction as he explores topics from social community to building community while saving his best tips by revealing the ‘secret sauce’ of services like YouTube and Google. The organization and detail that Nalty brings to the mix is obviously steeped in experience and comes off as the voice of authority. (Though Naltz claims there is no video search engine in existence, as we sit here using Truveo. Hmmm…)
One thing that the book makes apparent, is that the methods and parameters in this still nascent arena are still widely in flux; what worked three years ago (viral video) may be nearly dead now, while other approaches may be becoming more effective as we speak. One thing is clear, Naltz knows where we’ve been. With the guidance in his book, you may be able to help shape where this medium is still heading.
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